Using the anchor text of the station flexibly to improve the weight of website

Source: Internet
Author: User

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In doing site optimization, whether it is outside the chain or the chain is very important, especially now Baidu pay attention to user experience, the weight of the chain passed far beyond the chain, the site rankings have a very big impact. The author after so many years of optimization process, found that as long as the chain done well, the page will have a good ranking, then how should we do the inner chain?

One, do a good job within the chain link to the internal page and the ratio of the first home

This is one of the most common mistakes, many beginners to the chain are directly linked to the top page, think that this can make the home page to improve the weight, so as to improve the target keyword ranking, in fact, this method is wrong, if all the chain to link to the home page will cause SEO over optimization, the formation of a method of cheating, a long time is likely to fall right.

Do within the chain to do a certain proportion, the best proportion is 2/8 points, 20% of the internal chain using anchor text to link to the home page, the remaining 80% are linked to another inner pages, so that not only can improve the home page rankings, but also to improve the other pages of weight, so that the overall ranking of the site will be upgraded, why not?

Second, control the number of anchor text

Anchor text Quantity control is very important, if an article anchor text too much scattered the weight of the article, it is likely to let Baidu search engine does not include this article, so do more anchor text is no use, if too much excessive even will let search engine punishment. Here small make up suggest every 500-1000 words best use an anchor text link on it.

Third, improve the user experience, do a good job of anchor text correlation

In this article I introduced to the current search engine is mainly user experience, but there are still many webmaster in the optimization of the chain will ignore the problem, that the use of anchor text linked to other pages can be, do not care whether the anchor text and the page has no relevance. So there are many webmaster link anchor text Random link, completely ignore the user experience problem. This does not care about the user experience, only for anchor text and anchor text time a long down right is certain.

Four, the keyword reasonable collocation

Keywords are divided into target keywords, long tail keywords, related keywords. These kinds of keywords to match rationally, within the pages of each page only need to do a keyword on it, home can do 1-3 keywords, in the anchor text within the chain to be flexible to use, and the internal page and the best between the page with strong correlation, so the user experience and search engines have a good effect.

The value of the chain determines the search engine on the site's friendliness, but also the key factor in ranking keyword, so I hope you webmaster or attention to the following, do the perfect inside the chain construction, and then a long time will have a pretty good effect.

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