Absrtact: As a webmaster who engages in the operation and promotion of local talent website, it needs to have certain cultural accomplishment, basic network technology, wider networking resources, more need to have simple things to do repeatedly, complicated things to do, hard things to do skillfully
As a local talent site to operate and promote the webmaster, need to have a certain degree of cultural literacy, basic network technology, a wide range of contacts and resources, but also need to have "simple things to Do", "complex things to Do", "hard Things Clever" work initiative and work enthusiasm. The standard of success is simple, or thousands of stable flow, or rich income and return, in fact, the two are complementary. Of course, for our grassroots entrepreneurs, the site optimization and promotion can not be achieved overnight, the key is to find out the problem, reflect the problem, and strive to find a practical solution to the problem, accumulate Bujikuibu even thousands of miles. Here, we may wish to make a metaphor, the local talent website operation and promotion work as we want to solve a problem, draw on the flat Magpie's "four diagnosis" method.
Look, is to see the truth. Local websites are different from national portals or industry websites, and they are not able to form local characteristics in the office or at home every day. should be reasonable arrangements for time, more to the streets and the talent market stroll, look at the streets of recruitment ads, employment information, those are our potential customers and sources of information; go to the colleges and universities to take a walk, to understand the graduates of the job intention and the main channels and the brand awareness of the site, etc. Those are the survival of our talent site, the foundation of the standing station. In particular, to find out whether the local including schools are preparing or carrying out some important meetings or activities, seriously consider how our talent network to participate in cooperation, or occasion to promote publicity. For example, the website engaged in the entrepreneurial essay activities, is to see the local youth league in the "May Fourth" youth Festival activities, so the main follow-up planning, to achieve the timely occasion, eye-catching effect.
Smell, is to be sensitive to smell. Nobody is perfect, heavens. Engaged in the work of website operation, to be based on an "early" word, do a good job of the word "qin", extending information news tentacles, quickly grasp policy information, understanding of industry information, familiar with network optimization. Through reading, newspaper, surfing information and other means, the full capture of effective information, take notes, write ideas, log and other ways, and constantly accumulate work experience, perseverance, perseverance.
Ask, is to be asking questions. Be engaged in the website operation and promotion work, must have the active work attitude, good at discovering problems, on the basis of finding out the ins and outs of the problem, to take a listen, look, search methods, but also to use a good "mouth", ask, not only to understand the occurrence of the problem and the results, but also to trace the source of the problem to find out the cause. In the middle school, learning to do, develop a proactive style of work. For learning the importance of communication, I believe you webmaster friends are deeply experienced, this is the Webmaster class site how popular reason bar. See Webmaster Forum Every day is dozens of millions of posts, website operation, offline promotion, search optimization, network making money, space leasing, promotion channels, domain name transactions, the original program selection, website sales, industry news, Baidu Update, PR update, ranking problem, snapshot problem, K station issues, and so on, almost you are concerned about the problem, You can learn how to communicate, find answers, or get inspired.
Cut, is to prescribe the right remedy. In sight, smell, ask, on the basis of mastering the actual situation, specific problems specific analysis, the right remedy, to find an effective way to solve the problem, to open a good "prescription", so that your local website operation to obtain greater traffic and more profit. Many novice webmaster, very easy impulse, very like take for granted. Find others keyword Baidu Index more, is anxious to change the title change description; heard that buy links, do black chain can quickly improve Baidu weight or PR value, hurriedly austerity to buy; see a tutorial said can one months flow thousands, income last month, on the itch, ecstatic; people who have been promised a three-day keyword is the first page, Believe in the doubt, worship, encounter. As everyone knows, their website ranking is not good, traffic is poor, income is not high, in the end what is the problem? is the website original program code question, still is the space, the server question, is the website content originality question, or is outside the chain the relativity and the widespread question, is the keyword competition too high question, or the title describes the optimization excessive problem. He knows nothing about it, and desperately a long illness is not a fault.
The author believes that, look, smell, ask, cut four aspects of complementarity, indivisible, mutual infiltration, to do a good job of website operation and promotion must be a good combination of four, in order to make local Web site growth for local brands, industry leader, promote the standardization of the site, teamwork and sustainable development.