Using the search engine's angle to see the problem is more advantageous to the optimization

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In doing their own small station SEO, a lot of webmaster will consider: "The engine is not like my station?" will this be included in the increase? If we think, in fact, if we stand in the search engine angle to think about the problem, so many so-called optimization problems will be solved.

Solve A: The internal structure of the site is reasonable.

If I search your site as a search engine, it is like entering a shopping mall, if the flow is very large, but the moving line arrangement is very poor, I turned one hours did not see the goods I want, then I am sure there is no interest in buying, and some webmaster only concern hair outside the chain, Rarely take into account that their own web site within the chain has reached an organic cycle, such as the breadcrumb navigation settings, whether to consider the possibility of visitors back point? Are there any other relevant content to recommend to the visitor after reading the article? Perhaps these issues are not very problematic in the CMS sites that Dede these architectures, But there are a lot of webmasters do not use Dede these standardized framework procedures, this is very important, "resisting must first" this point for the site is absolute truth.

Solve two: Footer link really effective?

A lot of the so-called high PR site in exchange for friend chain when one-sided claim how high the PR, in fact, see PR change friend chain is already obsolete, more is to see this page export and traffic how, if we are the engine, I certainly know that everyone in that position put a lot of links, Then I first query is this page in the end how many links are exported, gruel, not everyone is the Tang priest; Secondly, I will focus on these links to the bottom and your site has no relationship, if so analyzed, then with your site content ( The other site has the best and your industry the same cross content or the same industry) I think these links are meaningful to visitors, back to the earliest hyperlink exists in order to supplement and improve the content of the site exists, so that the birth of the PR value.

Solve three: Rich and informative illustrations are very important.

Always in various forums to see a lot of stationmaster in order to send out the chain unscrupulous, even with a number of stimulus headlines to attract others in, there is no nutrition in the few words and a completely unrelated links, so also complacent, think that the post someone clicks is high flow, high weight, but if I am the engine, I would certainly have noticed two data: Bounce rate and visitor time, if your post is illustrated and the content is very attractive, then as a visitor will be careful to read this article, while the main role of mapping is not conducive to optimization, but to attract visitors to browse the map on a more access time, so as to better improve browsing time, If I just because your article someone point to give you a single page weight that engine can not rank, this page a few billion a day, so the article rich and informative is certainly true, but also to attract people.

Solved four: Traffic is critical

Once encountered a webmaster asked me: My site is very rich in content, the chain is also perfect, but why my competitor XX website ugly content or copy me, higher than my ranking? I then carefully observed that his opponents did Google promotion, but ranked in Baidu is higher than him, Analysis to analyze the reason can only be his opponents flow higher than him, this is why there are so many people brush the flow, because the traffic this thing is engine on a basic judgment of a website, we make a hypothesis, if Sina starts from tomorrow only 10 IP and other content update frequency unchanged, then do not need three months, The weight of his site was absolutely reduced to the level of these second-line portals with Tom Net, from the engine point of view machine is a machine, it does not know what is human love, the most straightforward judgment is that people suddenly particularly like to search for something and everyone is concerned about some pages, then this is the basis of high weight performance.

Solved five: Long tail by perennial accumulation

Many of our optimization tutorials have mentioned that webmasters have to do long tails, webmaster to do more long tail, easy to ignore a problem is: Long tail is called the mainstream is because the long tail word ever-changing, there are infinite combinations may be, that is, long tail if you want to produce effects must have a variety of changes, such as I Taobao men for example, Long tail words should have "Taobao men's most popular brand" "Taobao Men's latest style" "Taobao Korean version of the Hot Men" "Taobao British style men's brand" these words if the whole heap in a page that must be not allocated what weight, this requires the webmaster to do a long tail while expanding the structure of their website, Pile up the content and quantity, give each long tail a loose environment, only the number up, your overall weight can be considered a relatively large site, if your chain are concentrated in a certain number of pages, other pages are malnutrition, the "top-heavy" site other page engine can not match the weight right.

Through our search engine perspective to consider their own site, five solutions to the solution to believe that webmaster will have their own site and search engine relationship between a new understanding, but also hope to have more friends to come to exchange, I do Taobao men, small station address is: http://www.46sc.com Welcome to visit.