Using three steps to improve the effect of optimization in station

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For the optimization of the site, our amount can be divided into two categories, one is the site 7478.html "> Internal optimization, the other is the site outside the optimization." And a lot of webmaster often easy to pay attention to the optimization outside the station, but ignored the importance of the site optimization, which is also a lot of webmaster rankings have been a major reason.

In the beginning to share the author's station optimization, we need to understand the importance of some of the chain, for the site do not simply think as long as the optimization on the outside of the station can get a good ranking, it is impractical. If you are careful, you can analyze the ranking than your opponent's site, you will find that some of these competitors outside the chain is actually not much, but the ranking has been very stable, this moment you need to analyze how some opponents are doing in the station optimization. I think that a site to achieve the most basic is to do a good job in the station structure optimization, and then through the station to complement each other. For the importance of the chain I do not long-winded, then let us see what steps can make our station optimization effect better.

First, the use of nofollow to save weight loss of the site

For the nofollow label, I believe a lot of stationmaster are not unfamiliar, but many stationmaster often ignores to its use, the author wants to say is for the station optimization, Nofollow plays the very important role. For the most basic use of nofollow I do not elaborate, we say it for the role of optimization in the station.

We all know that as long as we add "Rel=nofollow" to the code of a link on our site, the search engine will assume that the link has nothing to do with our site and will not assign the weight of our site to it. And we also know that a page should not be too many links, otherwise the weight of the site will be dispersed, leading to a decline in the ranking of keywords. At this point we can screen out some unimportant links by using the nofollow tag. So where do you want to use it? In addition to some of the advertising links, we can use this tag in some of the site does not play a link, as shown in the following figure, in the bottom of the page several links to the site optimization rankings do not have any effect, we can use the nofollow tag to define it, reduce the loss of weight.

Second, we can use the nofollow tag for a high degree of repetition of the page, some of the content of the site is more special, high repetition, and search engines do not like duplication of content, but also waste the weight of the site. For this we can use this tag to screen those pages with high repetition, thus retaining more weight for other pages.

Second, the use of page jump to the internal page weight transfer

For this point, in fact, is also the author of the site domain name without www to the WWW principle of discovery, try to implement, for a page can be entered from multiple ways, search engine spiders will generally give higher weights, so do a good job Site page jump in our internal optimization is also an important link. Another point is that I mentioned above the problem of high repetition, in addition to the use of nofollow tags in fact, we can also use the Jump method, because we all know for the high repetition of the page, the search engine will not like to include, when you publish some relatively high degree of repetition of content, You can jump these pages to a page with a relatively low degree of repetition, so that you can transfer the weight of the duplicate content to this page.

Third, do site map and RSS feed map to make the site more friendly to search engines

Site Map, I believe that every webmaster also know its use, to our optimization, the site included a great role in promoting, you can make the site of the search engine spiders more friendly, and increase the search engine for the site crawling dynamics. And for site map production is also very simple, generally we can directly in our site backstage generation, so I think do a good site map and RSS feed map and timely update will be our site has a good role in promoting.

In fact, for the site's internal optimization, more time is required for our own site according to the situation of local production optimization strategy and implementation. Because each industry kind of site optimization methods are different, the author today on a brief share of several common station optimization methods, I hope to help. This article NTN bearing http://www.ntn.net.cn/original, reprint please retain the source.