Using Valentine's Day to do online marketing are you ready?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Festival Marketing has become the most important electric business marketing links, many e-commerce sites to the holiday marketing and ordinary marketing separate, by the special department responsible for the planning and implementation of holiday marketing activities. Especially the major festivals, many businesses strive to be in the intensity and creativity and competitors to pull away.

Chinese Traditional Spring Festival just past, many people are busy doing the marketing summary of the Spring Festival, another day of the beginning of the Western Valentine's Day came again. If you are in the Spring Festival marketing slow people One step, then, Valentine's Day to be good grasp, this time the money is more easy to earn. In Valentine's Day, the industry and gifts related to lovers will be fire and out of stock, the key is how you do your activities more prominent to attract other people's attention.

If the Spring Festival marketing pay attention to is a dividend and festive words, then, Valentine's Day marketing is about creativity. First of all, Valentine's Day customers are mostly young people, because in China, this festival is now many young people one of the most important festivals of the year. Secondly, the significance of the gift itself is greater than the value of the gift, so many people are trying to give the other half a surprise, highlighting the gift of the choice of how creative and the mind, therefore, Valentine's Day marketing is more innovative, rather than the gift itself. Then, in the peer or a large number of businesses to break out, you must have enough innovative ideas, the following we comment on a few I think a good marketing program for the preparation of Valentine's Day marketing friends for a reference.

Case 1: Green Mango Travel Network, live hotels, free Okamoto condoms

China's largest low-cost hotel reservation platform Green Mango Travel Network during Valentine's Day sword Walk Slant, in the peer-Ctrip, art dragon desperately launched lovers room, romantic room, green Mango Travel Network But choose public welfare as a Valentine's Day entry point, big play public good card, hand in Okamoto condoms in Shenzhen, Shanghai, Hangzhou, three City Inn, The Pudding Hotel launches a large public welfare event that is free to be presented with condoms. Through this kind of public activities in Valentine's Day, to more young people to popularize sex knowledge and AIDS prevention knowledge, at the same time, with the help of public welfare activities, better brand awareness and image, and the activities of the way is very occasional, I think this form is worth recommending.

Case 2: Diamond Bird, live marriage ceremony

China's largest online jewelry brand Diamond bird is more imaginative, in the country 12 experience shop decorated with a special proposal for young people. Imagine, if on Valentine's Day, your other half holding a woman's favorite diamond in the romantic scene to propose to you, it will be how romantic, and in so many people's witness and blessing, for any woman, life is also will not forget things. And the bird-drilling birds also sent a romantic light dinner and a five-star hotel a day, can be arranged to perfect.

Case 3: Fun play net, diy self happiness

Everyone can give their best to their loved ones. Especially on Valentine's Day, if you can design diy a self-creative gift that more express their own feelings. Fun Play network not only in the creative aspects of the effort, but also DIY also spent a mind. So that customers can be based on their own needs, DIY gifts to the other half of their own happiness since the Lord, meaning profound.

The above listed three I think more representative of Valentine's Day marketing case, now marketing, especially the Internet marketing, if you want to achieve a more ideal effect, in addition to large-scale advertising, advertising creativity and target group locking is essential.