V5shop e-commerce outsourcing: Experience report of electric business industry

The recent e-commerce is very hot, the website of the business is very warm, constantly have different players into the electricity quotient, constantly have the news of the venture. E-commerce is also in the rapid development of the State, this fiery situation has no need to describe more, but in fact, what is the real status of the current industry?

The first category: The listed consumer keyword "troubled"

Currently listed two companies, in fact, are not comfortable: Macaulay (mcox,5.79,+2.48%) was sued by US investors, Dangdang (dang,25.14,+6.35%) Guoqing recently with Morgan Stanley in Sina (sina,78.00,+3.12% Micro-Bo on the fight, but also exposed a lot of the inside of Dangdang, and even the suspicion of false performance. In fact, two of the listed companies are the loss of nearly 10 years of electronic business enterprises, are listed only because of "being profitable", the listed company's real operating situation is likely to be a loss.

The second category: VC supported by the main word "loss", "Burn Money"

This type of consumer to Beijing East, Fank as the representative, is not only in a huge loss, but also in the support of venture capital to burn money enclosure. This type of consumer also includes the Massamasso, Amoy, and so on, almost all of China to obtain VC capital of the keywords are "loss" and "burn money", those who claim to have been profitable to the boss, is only "wishful" and no one believes that the PR rhetoric.

Category III: Small entrepreneurial consumer keyword "collapse"

The current small entrepreneurial type of business has been the failure of the news. Previously, I attended a Shenzhen Electric Business forum Statistics that last year, there were thousands of small companies closed the door. The current line of business is recognized as the starting threshold for the start of the enterprise is 20 million yuan, no 20 million yuan do not touch the platform, this has become a real operational and operational experience of the electric firm within the consensus. This year, the cost of the network promotion of the electric business is no suspense to increase the background of 2 to 3 times times, no doubt for small businessmen even worse.

Category fourth: The traditional enterprise of the Consumer keyword "Test water"

At present, the traditional enterprise online sales of more than 50% of the basic from Taobao, most of the traditional enterprise's own platform is still in the "device" stage, basically no sales and influence. Alibaba China Business Department general manager Xiaofeng recently also said, electronic commerce wants to play very hard, he before "cheat" the ceibs EMBA classmate do electric quotient, many traditional enterprise bosses all wasted tens of millions of yuan and nothing, currently only a success. "Marketing may be one of the most important skills in e-commerce," he says. Marketing must not be more than who spends more money, but can effectively use the capital invested. ”

To sum up, the first fall of the followers to give us the lesson is profound, do not underestimate the difficulty of the electrical business start-up, not to be a thriving surface of the business and confusion, should be down-to-earth development.

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