V5shop e-commerce Outsourcing newsletter: Furniture electric business to strong, the need for honesty

China's internet industry is changing rapidly, online shopping is maturing, people's daily needs of small goods industry to take the lead in the army of E-commerce. With the growing of online shopping platform, the continuous growth of network shopping users, online sales volume continued to grow rapidly, including the furniture industry, such as the traditional larger parts of the industry also rushed "fashionable" to join the network shopping torrent.

Although furniture industry to enter the market soon, but there are many furniture businesses are trying to get furniture network marketing this piece of fresh cake. It is understood that today's online furniture e-commerce sites are divided into three categories: the first category is relying on the physical store furniture stores established sites, such as the Red Star United States Kai Lung; the second category is their own manufacturers and have a certain well-known brands, the establishment of furniture shop, on the one hand is the promotion of brand, on the other hand is to increase a sales channels, such as Trimebutine; The third category is neither the entity store nor own brand, the establishment of the website platform, and with a number of furniture brands to establish mutual assistance and cooperation, so many furniture network sales model, in the end what kind of furniture market can bring good benefits to the industry?

Honesty is the basic of furniture entering electronic commerce

Although online shopping has been recognized by many consumers, and gradually become 80, the preferred way of shopping, can be due to the particularity of furniture selection, the network to buy furniture or some people can not accept, the reason, the furniture is a high volume and the use of long life of goods, in the choice must feel after the person can buy, And the internet is not touch, all information can only be introduced from the introduction of goods and customer service, can be some businesses in order to increase sales and make false furniture material. So to allow more consumers to accept the net to buy furniture, network distributors in the network must use the real face and consumer communication, to restore the original appearance of furniture, quality services and products for themselves to establish a good brand image, so that more consumers trust.

Furniture network sales to mature electronic commerce is not false

Network Shopping Guide needs more professional, more comprehensive talent

Many consumers in the purchase of furniture, there is no clear direction in advance, in the furniture shopping malls if you see the edge of the eyes, touch the quality or ask the furniture shopping guide, and then make a decision. But in the network because can not personally touch, so the consumer choice in addition to view the furniture picture, is the introduction of customer service.

But now the furniture net sale cake has been divided by many merchants, so want to have higher performance, at this time, customer service personnel can not only assume the role of furniture, but to act as a home designer's role, that is, according to the customer's bedroom decoration style for its introduction of suitable furniture, so that the customer's furniture and room decoration perfect collocation, and church consumer furniture collocation method. Now consumers buy not only furniture, but also a way of life. To this end, customer service personnel before the induction of a certain professional training, including furniture sales skills, furniture maintenance and furniture matching and other professional knowledge.

Logistics service must be perfected to make the furniture net shopping unimpeded

All along, hinder the development of the furniture network is lack of perfect logistics and transportation services, furniture is a special commodity, whether in the mall to buy or online purchase, transport is a difficult problem, and most of the network dealers do not have their own logistics system, but to other logistics companies, Once there is a problem in the transport seller and logistics will shirk, and ultimately hurt the customer, which also eliminates the consumer's interest in online shopping.

If the above three conditions are achieved, I believe that the furniture industry online shopping will develop faster and better.

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