V5shop e-commerce outsourcing: the future of traditional home electric business

In recent years, with home electronic commerce is hot, the industry to the furniture E-commerce questioned more and more, the root cause of the challenge is more and more home e-commerce, and to reach the market scale can be profitable but few.

E-commerce urges traditional home to solve problems

Some people in the industry said that E-commerce is not suitable for the development of home industry, because the network marketing user experience is poor, home products and services are not unified and so on. And the domestic leading E-commerce provider in the search that the emergence of e-commerce, just can promote the traditional home industry in the channel cost, market prices and brand building development.

In the channel construction, the network sales "no region" can save a lot of channel costs. Enterprises do not need to recruit all over the channel, just perfect distribution and service system, can cooperate with network sales, realize offline and online transactions perfect match. For example, the eagle bathroom, its online after-sales service implementation of regional management, directly zoned to the corresponding area of the entity shop Services, the network marketing model has greatly improved sales performance.

In the market, the information transparency of the network can guide the household industry to unify the market price, cutting apart the industry profiteering, to break the price confusion before the situation. Taking the road of Trimebutine e-commerce as an example, in July 2009, Trimebutine Home established an e-commerce platform. Its approach to unify the national price through the network at that time was questioned by many people in the industry, but it turns out that the song United States to unify the way the national price has achieved extraordinary success, the current trimebutine in Beijing, Shanghai and other first-line city sales of 40% from the network, two or three-tier cities as high as Consumer confidence in trimebutine products has risen sharply.

In the brand building, in recent years, the development of electronics has nurtured a huge young consumer groups, "generation" consumer groups on the brand's strong sense of choice, with its gradually become the main consumer, not well-known brands of manufacturers will be swallowed by a few brand enterprises. Therefore, the development of E-commerce, will promote more home enterprises to strengthen brand building.

Home E-commerce prospects are still optimistic

Although the domestic e-commerce industry is still in the initial stage, but the household industry has tens of millions of billion consumption, its future is self-evident. At the beginning of February, a network of 2C home of lettuce Web site on the first day, it ushered in a daily sales breakthrough of 120,000 yuan, from the traditional industry started in China home jewelry portal through the search platform, just two years out of an unusual new model.

Focus on providing e-commerce services for traditional enterprises in the search said that the development of E-commerce home industry is very large, 2009 China's furniture industry output value of 650 billion yuan, accounting for 70% of the world's household production, but in the top 50,000 of Alex's website, there is no furniture e-commerce platform, and in Europe and America and other developed , the net buys the furniture to occupy the furniture consumption total 30%, therefore, the domestic home electronic commerce space is huge.

In the booming environment of E-commerce, the success of home electronic commerce is only a matter of time, in the traditional home of a variety of problems to face and solve, home electronic commerce will usher in a significant success. In the search platform, in addition to China home jewelry portal, has been born home decoration, furniture supplies, wooden doors, kitchen, radiator, such as dozens of home class vertical industry portal, these sites after several years of growth, will likely become the future home E-commerce lead.

This article is provided by the official website of V5shop online store system provider: http://wb.v5shop.com.cn