V5shop Exclusive Analysis: "Network business real-Name System" is a rare opportunity for the development of electric business

Recently, "Network commodity Transactions and Related Services Act management interim measures" (hereinafter referred to as "measures") officially promulgated and began to implement, this is after the Beijing and other parts of the pilot cities, by the State Administration for Industry and Commerce issued the first national measures to regulate network transactions, before the real name of the noisy, in the "method" In the final confirmation: the seller to provide real identity information, for the operator to establish a registration file, requiring the network operators to provide consumers with electronic purchase vouchers or service documents, as a basis for handling consumer complaints.

A stone stirs up thousand layers of waves! Many sellers are starting to panic, they are concerned about whether the next department will collect taxes; consumers of course to vote for, the real-name system can effectively combat dishonest sellers, after-sales service is also more assured; e-commerce platform such as Taobao has strengthened the supervision of the real-name authentication before, so the performance is relatively calm; the most exciting is the enterprise Because most of the small network sales are imitation, OEM or even pirated products, through the real-name system can not only purify the e-commerce market, but also conducive to corporate brand protection and profit promotion.

The real name of network commodity transaction

The network market is huge. Authoritative statistics show that the domestic network transactions in 2009 reached 263 billion yuan, an increase of 105% from 2008; In the first quarter of 2010, the domestic network shopping market scale broke through hundreds of billions, an increase of 119.4%, online transactions grew rapidly. In a stage, people's consumption level is limited, network transactions increase, the scale of offline transactions will inevitably be affected. At the same time, because the country in order to encourage entrepreneurship, prosperity of the network economy, and did not introduce relevant policies to the network operators to restrain, which also led to some enterprises in troubled waters, through the form of network sales to evade tax obligations, resulting in the country's tax loss.

Consumer complaints have increased every year. Network transactions in the convenience, there are many drawbacks, such as the two sides do not face the transaction, the buyer seller may take some improper means of fraud. Therefore, in the past two years, online shopping has become a hot issue of 3.15 complaints, 2010 years of the first quarter to accept 134,413 consumer complaints, of which 65% involving network complaints, an increase of 15. Gros。 In order to protect the interests of buyers, promote the health of E-commerce, sustainable development, through real-name and other ways to standardize the seller's behavior must be put on the agenda.

The sale of prohibited goods is difficult to control. Many buyers often see on the Internet some weight loss drugs, sell high-grade health products sellers, a small number of sellers in the analysis of modern pursuit of health, advocating beautiful psychological needs, and some small factories to establish cooperation, through the concept of substitution, alongside famous brands and other forms of production and sale of counterfeit drugs, completely disregard the consumer's life and safety And some of the items banned by the state are also being sold by a small number of unscrupulous sellers on the internet, bringing many potential destabilizing factors to society.

The introduction of the "method" coincides with its time, potential out of the line, can effectively standardize the network transactions, so that network transactions for people's lives better service.

Opportunities for business to come

Despite the introduction of the scheme, many Internet operators worry that their advantages are lost, in the competition with the merchant sellers, but experts also reminded that the tax is not only a step away, first of all, the standard of tax collection is not clear, how large-scale network operators to tax, how to tax; again, how to judge the income of the net business, and determine the appropriate tax proportion; Finally, the network environment is more complex, there are many network operators registered abroad, true and false difficult to distinguish.

V5shop Online Mall, which has been providing E-commerce solutions for business Enterprise, believes that the introduction of the "approach" and subsequent policies are extremely beneficial to the company, on the one hand, to facilitate the development of E-commerce. When the small seller through the real-name certification, in the selection of sourcing, will be taken into account, will not sell the enterprise's high imitation products or the same name products, in the effective protection of corporate brand reputation, but also to increase the volume of merchandise sales, on the other hand, contribute to the construction of network channels At present, many of the formal products of enterprises because of the lack of network sales constraints and serious goods, in the "approach" before the introduction of many small sellers unscrupulous, and the manufacturers played a guerrilla warfare, the implementation of real-name system, but also let the enterprise can timely and effective protection of the network sales channels, It can also protect the legitimate rights and interests of traditional channel merchants. Third, consumer awareness will continue to improve, in the case of similar prices, the choice of regular manufacturers E-commerce platform is more likely to enhance the profitability of the platform.

    in order to thank the more than 100,000 business operators of the network for the support of the "method" for the promotion of E-commerce industry, Shanghai Weibo network to choose V5shop Online Mall system VIP service Enterprises, will provide free soft text and other promotional services, For the enterprise to create a better atmosphere of public opinion, to help more business enterprises to seize the policy opportunities, smooth towards success and wealth.