V5shop Shop system: Build trust through the network is the essence of network PR

2010, leaving behind many internet quotes, "My father is Li Gang." I just made a tough decision. "And so on, and the PR world, also left a number of classic cases: for example," Yili Mengniu plan to crack down on the rival network PR case and "500 million users involved in the 3Q war." After the noise, almost every netizen has learned such as "Five Mao Party", "network Navy" laughingly said. A gray noun, "internet PR", began to be constantly exposed in authoritative media.

Network PR refers to the use of network to attack competitors, is posting, delete posts? Not too. In the network changes the traditional way of communication today, in the social media, since the future of the media development, network PR actually represents the government, enterprises, institutions how to carry out the change of public relations strategy.

Recently, an interesting network PR case, is the World Expo after the UK Pavilion "seed" in Taobao auction, Taobao platform, Sina Weibo, happy net and other social media forwarding, comments, using news, blogs and network drama and other forms of promotion, UK pavilion seeds on Taobao one line was robbed and light, brand building effect is very significant.

Eastern Airlines [6.68 1.21%] Although a traditional enterprise, but they use the emerging social media, and "Sina Weibo" cooperation, did "600 Ling stewardess weaving" Classic network PR case. In addition to the official certified microblog of China Eastern Airlines, hundreds of Ling flight attendants registered Micro blog account, so often scolded airlines become a vivid personality of the people appear in front of passengers, passengers wrong machine, lost mobile phone and other sudden situation, once the stewardess know, also actively communicate and help, Become 365 days 24 hours at the side of the personal air service, shaping a good reputation of the Eastern Airlines.

At present, a variety of domestic network PR companies from the traditional advertising agencies, they have accumulated many years of customer relations and understanding of the brand, but also a lot from the traditional public relations companies derived from, they are good at manufacturing event topics, but also the activities of the company wired under the activities of the line to develop the three-dimensional marketing, There are also a number of Web sites using their own technical advantages and brands for network Marketing, has preliminarily formed a relatively solid ecological circle and industrial chain environment. 2011 will be an important year for online PR to find a sustainable growth path.

It is undeniable that the domestic network public relations industry has a mixed situation, many organizations only stay in the "eye-catching" one link, means only "creative", "navy" post, such a practice on the brand of enterprises not only do not add value, even to the negative, may be a violation of regulations and business ethics. The first part of the dairy and household appliances industry have appeared in the online vicious competition, has produced a bad social impact on the network marketing industry itself has also caused a negative impact.

The rapid development of network public relations industry, but has not yet entered the integration period, the richness of network performance and its technology, culture, society, business and other integrated attributes make supervision very difficult, the Ministry of Culture, Ministry of Industry and Commerce, news management departments and other parties involved, but caused a certain gap. Coupled with the lack of industry self-discipline and industry norms, rapid development has exposed a lot of problems. As far as we know, the state is also actively conducting research and analysis, and will introduce relevant policies.

The essence of network PR is to shape trust through network, trust between people, trust between man and Enterprise, trust between man and brand. So the future trend of network PR will be to trust the economy. We believe that the future of the network public relations will be institutional self-discipline, industry norms, social supervision, legal supervision of the more and more regulated by the Chaoyang industry.

This article is provided by V5shop online shop system Provider official website: http://www.v5shop.com.cn