V5shop Shop system sharing: The seven key words of e-commerce

Ten years of grinding a sword, e-commerce industry from 10 ago, "elder brother do not E-commerce, but loneliness", developed to Today "Earth people know" the industry. Especially in 2010, China's e-commerce industry from the development of speed, scale, mode, technology, capital, platform and so on, all show the industry from quantitative to qualitative change of the development of the industry, which will be called the 2010 E-commerce "Development year."

What did China's e-commerce leave us in the 2010? Where will e-commerce go in the 2011? In this v5shop shop System official website (www.v5shop.com.cn) together with you to sum up sharing.

Full competition

2010 is the year of the National electronic commerce. After Alibaba, Taobao and other enterprises, including home appliances chain, department stores supermarkets, traditional brand enterprises and many enterprises began to explore E-commerce. February, suning Electronic commerce platform of Suning Easy to purchase network officially online, August, Foxconn's B 2C e-commerce platform to buy the formal launch of the tiger Tesco; October 19, Japan Lotte Co., Ltd. and Baidu together to create the B 2C Network shopping mall "Cool days" officially online; November 22, Gome 48 million yuan acquisition of Bowser net 80% shares, fully into E-commerce. By 2010, online transactions would have reached 576 billion per cent over the previous year, up by 100%, according to Iris.

E-commerce market in recent years the strong growth situation and a large number of traditional brand enterprises to join, fully supporting the arrival of China's E-commerce development year, China's e-commerce will be in 5-10 years time gradually mature. This indicates that China's e-commerce industry will enter a comprehensive competition stage, and this process is tragic, no survival ability of enterprises, will face the danger of elimination. Standardize the operation, logistics system reengineering, pay attention to and enhance the enterprise backstage management ability, will become the future E-commerce enterprises need to conquer the key link.

Industry specifications

Vigorously support the development of E-commerce market, in 2010 "Two sessions" on the clear. However, the development of non-standard industry and the lack of relevant regulations are becoming the bottleneck of health, stability and rapid development of the industry. It is of great significance for the regulation and development of the industry to promulgate the relevant supervision policies in succession. The standard of real-name authentication and transaction flow is helpful to establish the enterprise image of good faith, and for consumers, it is clear the responsibility and obligation of network goods and service operators, especially in the payment link to apply for payment license Enterprises set the threshold limit, to a certain extent, reduce the user's payment risk.

Whole Network Marketing

Years of development and accumulation, China's e-commerce has been "one station + advertising" The primary development model, to the current ebay, Taobao, have Ah, Pat, Tianya and other multi-platform "multi-shop" mode. However, "multi-shop" mode leads to various information dislocation and duplication of management and labor, and with the full radiation of the network, the increase in the number of orders, how to effectively deal with orders to improve the conversion rate has become the whole e-commerce industry is facing practical problems.

Based on the industry's accumulation and insight, Shanghai Weibo at this time launched the "Whole Network Marketing" service, is known as the physical person. Weibo "Whole Network Marketing" service concept: let enterprises in the shortest possible time quickly owned by professional designers carefully built Taobao, yes, Pat Shop and independent online mall system, and by the Weibo marketing department through a variety of selective ways to quickly spread to every corner of the Internet, the rapid coverage of the entire network, to seize market share!

"To have the flow of the place to do e-commerce, and improve order conversion rate", which is bigger and stronger E-commerce begotten. In fact, E-commerce is not as simple as "moving the business online". Modern E-commerce enterprises need to build "1+x is a corporate background multi-channel and platform display" full network of E-commerce marketing and background management functions, to provide customers with a good shopping experience, satisfied with the goods and perfect service, which requires the enterprise to build a good, including shop end, back-end management, overall marketing, Shop operation analysis, such as E-commerce platform, to achieve a good order conversion rate.