Vague direction? Entrepreneurial opportunities in Mobile internet

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Why is the basic optimistic about mobile interconnection?

Last year to participate in a variety of mobile internet Entrepreneurship Forum, which basically has 150 or more than 200 people, now this lively scene is almost over. This is a good thing for investors, and it means that the people who want to do it are really doing it in every way, not in the fashion of starting a business.

We still recognise the opportunity to move the internet, and the premise is simple: all business models in society have an essentially constant, they are all trying to buy or occupy your time, and people spend more time on mobile interconnection than they did two years ago. And time is a 0 and a game, you spend it here, you need to move the other time; When the time allocation occurs, it generally leads to certain stages of opportunity.

However, when the society meets this trend, there are often problems of excessive exaggeration. For example, when television appeared, people thought that newspapers and radios would cease to exist; When the internet appeared, people thought it would subvert all traditional media. But in fact, after the time to change the distribution, it did not appear a significant, drastic to the elimination and replacement of the process, this is a gradual thing.

Therefore, we are optimistic about the mobile internet at the same time, do not want entrepreneurs to overly optimistic about mobile internet. The basic situation is that you can do both ends at the same time, and if you want to occupy more consumer time, you need an end-to-end strategy.

Where is the misunderstanding of entrepreneurship?

There is a pervasive situation in which many people think of socializing as a business model. I think that socializing is just a stage where product performance changes, or changes in user habits, are not a business model in themselves. From an investment perspective, if the entrepreneur is socializing for social purposes, I think it is putting the cart before the horse.

The purpose of entrepreneurship should be to "do" a user needs, only when the user's core needs to be resolved, and coincidentally this demand itself involved in a variety of things, such as communication, relations, communication, good enough, users will be the relationship to you. For example, the micro-letter, what we think is the most social application, it is in the design of product features for a long time, not to pursue the pursuit of all your relationships as a prerequisite, but to make your communication efficiency is the simplest and most stable.

I saw an early investment in the process of finding a problem is that for the entrepreneur, the most important thing is not that you have found a business model, but you put one thing, determined that has been more far-reaching than everyone else this matter why? What should it be? What will happen in the future? What is the most fundamental problem? What is it that we did not solve, but might solve it well?

We ask many people who are successful in business and why they are successful. You can bet that more than 80% of them will tell you, "Most of us rely on luck." You have to believe that he did not lie to you. The reason is very simple, whether it is because he has thought, or because of "axis", or known as paranoid or idealist, he must have a far point, to go far, even through the small polyline, will not drift, easy ups and downs.

If you really want to start a business, I think the most important thing is to force yourself into the belief in this matter the most firm, or thinking the most profound point, otherwise it is difficult to guarantee.

In addition, there is never a business model, at the beginning of the time meet quickly and big and make money. Back to all the big internet companies, all of them. This is in line with the laws of human economy, if there is such a cheap thing, basically not your turn. Want to see the early projects, want to know what user value is, not necessarily to speak clearly "fast and big and make money."

Vague direction?

There will be opportunities on the mobile Internet, but the direction or entrance is uncertain. The previous year's investment in mobile internet was conservative, because there was something we didn't think about. Some things are confusing, for example, the cost of the app is now so high that many people are willing to make mobile phones to push it. App for users to use the threshold, than the same year's Internet site is much higher, not to remember the site pinyin so simple. There has to be a solution to penetrate or connect, otherwise the industry will not be able to progress, because in the future, entrepreneurs can only do more and more vertical user value of the app, but the higher the vertical threshold. This is my doubt, perhaps also the opportunity.

However, each technology and history of the progress is very simple, is to solve the last set of problems not resolved. The efficiency of the application, ultimately to achieve the most long-term user value. Like search engines. And now the solution is not good, such as corporate Internet and software services.

In addition, regardless of product form, or business model, there are some changes on the phone. For example, people who use mobile phones are much less patient than when they use a whole block of time, and often can't tolerate unrelated ads appearing on their phones, so there are strange business models, such as a monthly pay screen for mobile advertising, which is rare on the Internet. But advertising does not do is not, so to later, advertising may have to change the form, more personalized, mixed with the content, so that users can not distinguish. In fact, for businesses, content is all advertising, but for users, some things when you want to become content. As for the product translation over what, you ask me, I do not know, I am only willing to use such logic to think about these issues.