Valuable BuzzFeed teach you how to do news sites

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Introduction: BuzzFeed to the news professionalism, the Internet and mobile Internet information dissemination of the impact and thinking, but also need the media to chew repeatedly.

August 11: News website BuzzFeed won a 50 million dollar venture from Andreessen Horowitz, whose valuations have risen to 850 million dollars.

Why is BuzzFeed worth so much money?

Look at the data: BuzzFeed was founded in 2006. At present, BuzzFeed's monthly visitors reached 150 million, and founder Peretti revealed that BuzzFeed's revenue in the first half of 2014 was doubled from the same period last year. Investor Andreessen Horowitz that BuzzFeed's revenue is expected to break billion by the end of this year.

Content: Sharing is kingly

What do you see when you open buzzfeed.com this site? Waterfall streams and ubiquitous sharing buttons. From left to right are all news, after the initial refinement of the "BuzzFeed News" and the most frequently shared news in the week. As for news content, it is all-inclusive, from politics and economy to entertainment, technology and leisure. Here I'll extract a few titles

14 Australian Ice Cream shops you Need to Visit unreported (Australia ice cream store for 14 lifetimes)

· A 26-step Guide to understanding Why the U.S. Is bombing Iraq, recycle (26 Steps guide you to understand why America has once again attacked Iraq)

· A man member he girlfriend to Marry Him using cola bottles (a person who proposed to a girlfriend with a Coca-Cola bottle)

13 Types of Facebook couples you Should implies become (you should not be one of these 13 kinds of Facebook lovers)

Click on these eye-catching numbers + keywords, you will see the content of the article by many pictures + short text composition. Part of the picture content also adds the multimedia function, the reader may interact with it. As a reader, you can choose this article to give you the feeling: LOL, Cute, WTF, OMG ...

These topics and forms are clearly designed to encourage users to share content on social networks. The data also showed that more than 50% of the total number of BuzzFeed users came from social networks. In other words, few people directly open the website to read the article.

In Peretti's idea, if you receive a few emails from users, it says, "I'm sorry I didn't find anything good to share on BuzzFeed today." Is the most gratifying thing.

Such material selection and content-making is different from other news websites, and many people use it as a guidebook for "telling fascinating stories".

Every once in a while, we will also see some people criticize BuzzFeed content, because BuzzFeed is really too much popular culture, fast-food content. For these criticisms, Peretti's response is:

Whenever someone asks me why so many things about animals on BuzzFeed, I always ask: Are they serial killers, anti-social, or robots?

In addition, original depth content is also an integral part of BuzzFeed. Peretti does not deny the importance of original news, he will also put on the recommendation bit less popular depth content, long article.

Peretti's journalistic view is: emotional, social, and sharing.

Revenue: Advertising is content

BuzzFeed to make money. They want advertisers to experience viral expansion.

Look at Francine Hardaway's analysis of the BuzzFeed target audience: "People who are not too busy with their computer work all day, that is," work boring "(bored at Work). And they're looking for entertainment like a snack in front of the computer. ”

As a result, The advertiser's promotional content was processed into a light-hearted and lovely article. This type of article title will have highlighted text hints, but it does not seem to affect the spread-the content is fun and interesting, users are still willing to share.

BuzzFeed's social ads can subtly embed ads into popular events, articles, and huge social media support, spread across the widest spectrum, and achieve advertising marketing goals in a social-sharing way.

BuzzFeed's revenue comes from such brand advertising.

Peretti once sent an email to all the staff and talked about his thinking about the operation of the company. Among them, on the revenue side, he said:

"Some companies only care about the news, the result of" light content "and advertising in a second-class position. And some companies only focus on traffic, leading to excellent reporters will not spend time to contact resources to do in-depth reports. Other companies only care about advertising revenue, let editors make new sections and content, just for brand sponsorship. ”

"Luckily, we avoided these problems. We like easy information, and we like the depth of the content, but also produced a truly attractive advertising. When we are very much on these three things, we can benefit a lot of people. ”

Attitude: Continue to evolve, continue to change

BuzzFeed's genes, as one of the founders of--andreessen Horowitz, Chris Dixon in the blog BuzzFeed with electric vehicle manufacturers Tesla and private taxi service providers Uber:

"This team of more than 100 people has created world-class analytics, advertising and content management systems. Engineers are first-rate and everything is built for mobile devices. The original form of the Internet (such as tweets, pictures and animated Gif), and so on, and the older forms (such as pictures, videos, lengthy articles), are equally treated. BuzzFeed is very serious about Internet and computer science. “

Peretti has said his goal is "to build a great media company for the social age", which means that we must continue to provide people with surprises, continue to evolve, and continue to change. ”

BuzzFeed today's readership is much larger than that of the traditional times, the New York Times and The Washington Post. Perhaps it cannot be compared with the latter in the history of journalism, and may continue to scoff at its "low level", but it has explored the changes and possible more changes that we cannot overlook. It brings to the news professionalism, the Internet and the mobile Internet information dissemination the impact and the ponder, also needs the media person to chew repeatedly.

Let's continue to evolve and change.