Summary: Hello i am Xiang Shaobo, today again to Miu Yan. Do five or six years of website, although very failed, but accumulated a lot of experience, so decided to start writing a blog in 2013, to share some of their experience to everyone. Measure whether a website is worth nothing but from the net
Hello, I am Xiang Shaobo, today again to Miu Yan. Do five or six years of website, although very failed, but accumulated a lot of experience, so decided to start writing a blog in 2013, to share some of their experience to everyone. Measuring the value of a website is nothing more than the number of users from the site, the brand effect, website revenue. A website has a user but no reputation, and can not create revenue, this cannot be said to be a valuable web site; it is not a valuable site to have a brand but no users and benefits, and it is not a worthwhile site to have a profit but no brand and users (this is a ridiculous theory, no users and brands of the site where to gain. A valuable website These three are complementary and indispensable.
A valuable web site is a reasonable mode of service platform, with a good reputation and brand, a reasonable expansion of a strong profit model. One platform to attract users, users spread Word-of-mouth, Word-of-mouth brand creation. A reasonable profit model not only allows us to attract users, but also because of its unlimited profit expansion space to provide a greater development prospects for the site, as we have built a road, this road can extend indefinitely, can be on the way to a lot of trails.
Website value measurement of the two brands:
This does not need me to say, the importance of website brand is self-evident, just like QQ, Baidu, Sina, Sohu These are unique brand. A listen to QQ everyone knows is the chat tool, will the internet person will use him; To find information must be used by him; a listen to Sina everyone knows is the first four major domestic portals, the news to do the best, now micro-Bo platform is more like a fire, such as tea; a listen to Sohu people know Sohu's sports do the most outstanding.
Brand is to create a concept, the concept of two words or several words replaced, others see these words will know what. Like buns, rice, vegetables, water, tea. When it comes to steamed buns, rice and vegetables, you know it's food, and then you feel hungry; when it comes to water and tea, you know it's a drink, and then you feel thirsty. As mentioned QQ people know that he is the most popular chat tools, and will therefore think of their own to contact So-and-so, said Baidu people know is a search engine, and will therefore want to find some information.
Your website has no brand, first of all see your site has not a good name, mention this name know what is a station, through this name will think of what? If the brand will have to meet, otherwise no.
Website value measurement of good reputation:
Word-of-mouth refers to the reputation of people in the community, to the site is the user's evaluation and recognition. Your site has no word of mouth, to see if there is no user for you to do the spread, to see the user mentioned that your station is applauded or shouting and screaming on the cicada. In fact, as a personal webmaster I think the site is also a successful person, like Sister Furong and Feng sister who mentioned that they have to shout, but they still red fire as a lot of fish copy tickets.
Website value measurement of User services:
Website Good, the first glance, I do not know the number of its users, do not know its line of Word-of-mouth, whether there is a brand value. At this time as a site value of the judge is the first to see whether the site is to provide a good service platform for potential users, regardless of the site currently has no users, there is no Word-of-mouth and brand, but as long as the service platform is good enough, then the site is potentially valuable.
User Service refers to what your site provides users with what services, convenience stores to sell snacks, shopping malls selling department stores, clothing stores selling clothes, restaurants to provide manservant, your site for users to provide what?
Site value measurement of profit point and profit point expansion space:
A valuable site must have a unique profit point and a unique profit model. This profit point needs to be unique, unique, maximize the Web site traffic into revenue, and through the profit point to expand more profit points to create a profit model, and need unlimited space to expand, and need your users and partners can also benefit from it. Do not open a steamed stuffed bun this year, next year or sell dumplings, after ten years can only sell dumplings, and you next to the people in addition to buy dumplings from you can not earn a penny through your buns store.
This is the most important point of a successful website, this is also to determine whether your site can get venture capital and small Web site bigger and stronger, become one of the key factors of princes. I hope you will remember the webmaster.
As for how to make a valuable out, this involves to the planning of the site, the operation of the website, the promotion of the website, for more information, please see Xiang Shaobo next article "How to plan a valuable website", we can also go to my space to see the article I wrote earlier, perhaps for everyone to have aught.