Vancl's cards and straw

Vancl's cards and straw

Old Cat (sixinying@hotmail.com)

March 2008, for China's clothing direct sales industry, calm under the dark hidden storm: The leading PPG, Rimini, Tian Jian Bono elegant transformation, a different path, aging vancl momentum arrogant, for the rush-shaped, and other springing up the brand, no longer difficult to maintain the wits of the strangulation, was exhausted.

Veteran of the internet is one of the most active, frequently exposed in the "Tell Vancl own story." He suddenly burst vancl and ppg on an equal footing of the material, momentarily claimed to have surpassed PPG Achievement head top, momentarily accuse competitor desperately burning money ... During this period, VANCL in the Alexa Global website traffic ranking has entered more than 3,000, more than the established consumer Dangdang, and even more than the world's largest apparel retail brand gap. Aging of course do not think this is cheating, he once founded the Network of Excellence and Dangdang when the death pinch, means as abnormal. If it was a good deal to sell excellence to Amazon, who would be the VANCL buyer this time?

What's the old card? Is the first millions of dollars invested by the source? As if not, vigorously attacking other brands to burn money, vancl in Sohu and other portals of the continuous advertising more like burning money, and investment bankers have already pointed out that in the investigation of aging team and business volume, it is impossible to follow the so-called second round. Thousands of orders a day? As if not, the number of aged Kooki in three days can be around 80%, and he does not calculate if the order is true, dozens of customer service light input order time, to form the so-called own logistics can last for how long. is the card in the Alexa rankings? It seems not, when the ranking game Only fools to believe, not to mention that this is not a pure web site, but the consumers shopping site, water injection rankings can only make people feel funny. The cards are the effects of preaching around? It seems not, if the old such advocates can set to new investment, then VC is not only the angel with two wings, at least with wings.

What is the old straw? There is no doubt that the gap between industry brands gradually increased, China's clothing direct sales industry is facing a big shuffle, Tian Jian Bono nearly one step towards the best http://www.aliyun.com/zixun/aggregation/5161.html "> In the Internet field, depending on the lever balance competition pattern of industry chain, this is a wise choice to enter and retire in terms of brand marketing, in other words Tian Jian more pragmatic rather than retreat. But the old is just the opposite, his overdo words and deeds can only prove the brutal situation of VANCL-no new investment, VANCL will become China's clothing direct sales industry, a specimen brand, and is a pathological anatomical specimens. He certainly has to say how good VANCL is, which includes the ranking ahead because of the surge in orders, including the fact that the customer experience has caused Vancl to become popular, including creating VANCL myths and attracting the favor of tradition cast, Including a third party evaluation agency to confirm that Vancl did surpass Bono and PPG, very, very first ... He knows more than anyone, PPG blocked the door, Bono cut off the posterior, desperately blood transfusion can not be maintained for a long time, bluffing can not be a siege-age need to use all the verification I can I can I really can, with a statement of the VANCL waist is not sour and the legs also do not ache and incidentally cured rheumatism-his straw is a new investment.

But who is the old straw? As expected, he was still looking.