Vanke admits to winning the market at a price cut of 15%

Source: Internet
Author: User
Keywords Vanke for the first time
Commercial News (reporter Wangying Lai Minister) after a round of severe regulation, the housing companies concerned about the performance of the six months. Reporter yesterday statistics found that most of the national layout of the developers showed a year-on-year rise in the situation.  Among them, the leading room enterprise Vanke is the first to admit that rely on adjustment pricing to win the big city. Yesterday, Vanke real estate released June sales briefing showed that Vanke in the first half of this year to achieve sales area of 3.202 million square meters, sales amount of 36.77 billion yuan.  Sales were up 19.5% from a year earlier. After the April regulation, Vanke in Beijing, Shenzhen, Guangzhou, Shanghai and other cities of the project has been the opening price below the market expectations of the news. With the 2008-year property market in the doldrums when Vanke high-profile lead price difference is, in the face of this round of regulation, Vanke has been reluctant to publicly admit to lower prices. But yesterday, Vanke President Yu Liang made clear that the reason to ensure that each project opened within one months of sales rate reached more than 60%, is because Vanke to take positive measures to adjust prices.  According to Yu Liang, the monthly sales figures released by Vanke this year show that Vanke's sales average has fallen by about 15% since the policy came into being. Not only Vanke, the other released performance of the housing enterprises in the first half of almost all show the trend of the trend. One of the garden this 1-June signed contract sales amount of about 13.2 billion yuan, an increase of 50%. In June, the cumulative pre-sale income of 6.5 billion yuan, complete the annual target of 10 billion yuan 65%. Decimating property up to the end of June total sales revenue of 12.516 billion yuan.  Longhu property yesterday also announced that the first half of this year's contract sales amounted to 10.48 billion yuan, an increase of 30.6%. A developer who declined to be named told reporters that some enterprises in the first half of the trend is rising mainly because these housing enterprises layout is extensive, rich in industry, in a front-line city under the strong impact of the situation, the two or three-line city for these housing enterprises contributed more sales performance.  In addition, in the first half of 2009 due to the housing market in the recovery period, the overall sales base is lower. Most developers, however, are not as fortunate as these companies.  Even with the first-quarter sales figures propped up, the fall in sales after regulation has led to a setback in the first half of a large number of small and medium-sized developers. Unlike residential developers, commercial real estate companies ushered in the spring of development in the first half of this year.  According to the SouFun Data Monitoring Center, half of the 345 commercial projects sold in the first half of 2010 showed price increases. According to a semi-annual report released yesterday by the commercial real estate listed company Soho China, the company's unaudited sales amounted to about RMB 11.89 billion, and it has completed its annual plan of about 65% per 18 billion yuan. For the performance of the rally, Soho China Chairman Pan Shiyi that the main commercial real estate purchases are not subject to restrictions on purchase, down payment and other regulatory policies. Han Yu/Tabulation
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