Vanke changed past conservative and cautious attitude, frequent hand to take the land

Every reporter Humin from shenzhen "Vanke may miss the best time to take the land," but "missed the sun can not miss the stars?"　　"This is the attitude of Xiao, the vice president of Vanke. According to the daily Economic news reporter observation, since May this year, Vanke changed its conservative and cautious attitude of taking the land, and frequently shot to take. July 7 to 10th three days, Vanke to 1 billion yuan to take the cost of Wuhan and Zhongshan two land.　　It is clear that Vanke's aggressive behavior is quietly unfolding.　　Industry analysis, Vanke first half of the good sales performance may bring the supply of fault is the important reason for its change strategy, at the same time, good performance also to take the land to do enough money security. Three days Rob two plots learned, July 7, Vanke Wuhan Optics Valley A case of 242,700 square meters of land, the transaction price of 727 million yuan; 10th, Vanke also spent 286 million yuan, won Guangdong Zhongshan Storehouse village plot. The total land premium of the two plots is over 1 billion yuan.　　Statistics show that only last month, Vanke has spent 4.7 billion yuan on land reserves.　　Continuation of this year's 5 June-style, Vanke's new two plots are still in the second-tier cities. "Vanke in these cities take the land, not Vanke is not optimistic about the first-tier city, but we think only in these cities can get reasonable cost of land."　　"On the strategy of concentrating on second-tier cities, Vanke's board secretary, Tan Huajie, explained this in an interview earlier in the media. Performance driven land demand industry analysis that Vanke would have hoped in the last year through mergers to obtain land, but for various reasons, last year did not appear large-scale real estate enterprise capital chain rupture, so, in the current Vanke in Shenzhen, Shanghai and other areas of the sale of some items in the overnight queue phenomenon,　　will likely lead to supply facing limbo situation, Vanke in land reserves can be said to be in the "land hungry" state. Shenzhen, a veteran of the industry, said that the attitude from the cautious to radical changes, and Vanke's own sales of good growth momentum is not irrelevant. Data show that in June, the company achieved sales area of 671,000 square meters, sales of 6.86 billion yuan, respectively, compared with the same period last year, growth of 49.9% and 57.1%.　　The single month's 6.86 billion-dollar sales have hit record highs this year. In addition, the media will be the Vanke Wuhan and Zhongshan plots are called the local "King", in this respect, Vanke media departments responsible to the "Daily economic news" reporter said "the king" is not necessarily accurate, the data should be further verified. ”