Vanke: China real estate first share

August 25, Shenzhen a jubilant.　　By Vanke's Shenzhen Longhua Affordable housing project, the love of the Old West side of the village renovation project, Camphor tree old village Renovation project, with the city "five major areas of 60 projects" together, with a grand commencement ceremony to the Special Economic Zone for 30 years tribute. "Without reform and opening-up, there will be no vanke. "In the commencement ceremony, Vanke Group President Yu Liang so summed up the origin of Vanke and Shenzhen:" Vanke from scratch, to become the first batch of listed enterprises in Shenzhen, to today's development for the world's largest residential development enterprises, Vanke's opportunity, originated from the synchronous development with Shenzhen.　　"Back to the 26-year history of this young enterprise, looking at the face of the enterprise today, we are trying to find out what the city of Shenzhen has brought to Vanke, and Vanke this legendary enterprise, in Shenzhen, and how valuable."　　"Break with the past" in the Modern Enterprise May 1984, with the status of the foreign Economic and Trade Commission of Guangdong Province, the development company in Shenzhen Special Zone reselling a year of corn feed Wang Shi, with 3 million yuan of the first bucket of gold, the establishment of the Shenzhen Modern Science and Education Instrument Exhibition Center, Vanke's predecessor. As with many Shenzhen enterprises in the same period, the Shenzhen Modern Science Instrument Center initially realized the primitive accumulation by trade.　　But two years after its establishment, he was "actively involved" in the wave of shareholding in state-owned enterprises.　　October 15, 1986, the Shenzhen government promulgated the "Shenzhen Special Economic Zone state-owned enterprises of the interim provisions of the pilot," to encourage Shenzhen large enterprises to carry out shareholding system reform.　　Vanke is ready to break with the past, take the standardized road.　　November 21, 1988, the Shenzhen municipal government approved the transformation of shares, the People's Bank of China Shenzhen Branch approved the issue of Vanke shares, the company named Shenzhen Vanke Enterprise Co., Ltd.　　December 27, 1988, the "Shenzhen Special Zone" published in the second edition of Vanke's prospectus, this is the first domestic in accordance with international practice for the public in the newspaper published in the prospectus of the circular.　　December 28, 1988, Vanke shares public offerings, among the first batch of domestic listed companies. After years, Wang Shi interprets Vanke's core competitiveness, always ask himself: "What is the management model of Vanke?" Is the standard, transparent corporate culture and focused, robust development model. "Vanke does not bribe. "This is Wang Shi in many occasions preach the famous saying, Vanke regards this as" Enterprise Lifeline ", is also the cornerstone of Vanke.　　This cornerstone in the tide is still in the sand of the Vanke people adhere to, and its roots, in Shenzhen as a market economy, taking the lead in the national ownership of state-owned enterprises in the restructuring of the time, has been deeply rooted. Diversification Impulse and Vanke's subtraction November 1988, the reform has come to an ending Vanke, participated in the land auction Villa plot.　　Vanke with 20 million yuan of sky-high prices, "flour expensive bread" price, bought a real estate industry tickets. One months later, the Shenzhen Tianyi plot launched, Vanke again bid to win. In this way, Vanke, the "layman", with the posture of the newborn calf, knocked open the premisesIndustry. Vanke set foot in the real estate business at the same time, also in a diversified business on the road to continue. In the words of Wang Shi, "introduce Vanke does nothing, than introduce Vanke to do what is easy." Everything is done except arms and yellow gambling. "Have been immersed in the" big "dream, to various industries to" gold "situation, until 1993 Vanke B distribution began to change.　　At this time, Vanke's first decade is about to pass. In his book "Road and Dream", Wang Shi disclosed a dialogue between Ningzhixiang and Wang Shi, vice chairman of Hong Kong Standard Chartered (Asia) Ltd., before the B-share release. The former to Wang Shi described Vanke's main business question. "Trade is the earliest development of Vanke business projects, but today faced with decentralized business, not scale, the lack of long-term stability of customer situation, the real estate business to a certain scale, but there is still a lack of unified coordination."　　"1993" To prevent the economic overheating of the macro-control, Vanke's galloping sounded the alarm. And the reality also give Vanke a reminder: Vanke real estate business outside the profit margin began to significantly reduce, and real estate development, after the Shenzhen Sky Project Sales Good, 1992 into Shanghai, Shanghai Vanke City Garden Project, in 1992 sales accounted for the annual total revenue of 5%,　　Profits accounted for 20% of the company's overall profit. A choice question is placed in front of Wang Dan.　　Wang Shi in homes and between, resolutely established the real estate industry specialization Road. May 28, 1993, Vanke B-Share official listing transactions.　　45 million B shares were successfully issued, Vanke raised 451.35 million Hong Kong dollars, and clarified the five business structures of the real estate industry, including securities, trade, industry and culture. Vanke begins to shrink the front.　　1997 Vanke from 12 cities "everywhere", to focus on operating deep, Shanghai, Beijing, Tianjin four major cities, focusing on Shenzhen. During this period, Vanke's real estate business in the "main industry" has also changed.　　In 1995, housing accounted for only 21.23%, and by 1996, dwellings accounted for 75.75%. And in the past 26 years, Vanke today has become the largest residential supplier in China and even the world.　　Along the way, it is its strategic planning increasingly precise and clear a butterfly change. 1998 housing reform, the central government explicitly put the housing industry "as the economic growth point", the private enterprises in the residential market share more and more big. 2000, Vanke led the launch of the "new residential movement." 2005, Vanke began to implement a new decade of long-term planning. According to the company's 2004 "Arithmetic", if the cycle of industry development is excluded, after 10 consecutive years of growth of 30%, the company's sales can be hundreds of billions of dollars in 2014. This data is later interpreted as Vanke's "Junlingzhuang".　　Since then, Vanke, with a speed of flexible growth, toward the sales target of hundreds of billions of dollars bolted. 10 billion, 20 billion, 50 billion, Vanke continues to achieve sales breakthrough. 2009 years, Vanke will put itself back to the original point. The future will be from scale-speed growth to quality-benefit growth. "We will focus more on quality-product quality, and return on shareholder returns." 2010, the market again encountered macro-control. Vanke's achievements are red. This 1-August, Vanke cumulative sales area of 4.875 million square meters, sales amount of 57.21 billion yuan, set the best history, as at the end of June 2010, Vanke's sales accounted for the national commercial housing turnover ratio of 2.18%, in a number of cities in the market share ranked first,　　Defended the throne of the country's largest residential supplier. Vanke focus on housing, more committed to the promotion of housing industrialization process. Since December 1999 Vanke Group Building Research Center was founded, Vanke housing industrialization Research and practice has not been interrupted.　　According to Vanke's plan, by 2014, Vanke put the market products are all used housing industrialization technology production of houses. The 30 anniversary of the opening of the Shenzhen Reform and Opening-up project, will be the use of "industrialized" mode of production construction, and strive to play a demonstration project of housing industrialization.