Vanke Gold Ground Poly Three high-level enterprises in the report

Net profit growth is hard to hide "bad money" dilemma-evening news reporter Zhang Jun lan the day before yesterday, Vanke, gold and poly successively released semi-annual report, Gold Group net profit 1.227 billion yuan, year-on-year growth of 327.02%, Poly Real Estate net profit of 1.627 billion yuan, also grew 16.56%,　　Vanke net profit of 2.81 billion yuan, an increase of 11.4% per cent, but its first half of the open resources rose 50% from the beginning of the year, the contract amounted to a record 57.3 billion yuan. Three housing enterprises in the newspaper is a bright bright in the back of the newspaper is still difficult to cover regulatory mishap. In the first half of 2010 the company sold an area of 482,900 square meters and the sales amount was 5.376 billion yuan, with the actual reduction of 42.83% and 37.31% respectively from a year earlier.　　For the sales area and the amount of sales year-on-year decline in the main reason, the group believes that the first half of the inventory is less, there is no adequate availability for sale. As a reflection of the real estate industry boom benchmark of the advance accounts, the three companies also have varying degrees of growth slow and negative. In addition to the slow growth of Paulie and Vanke, the Gold Group's report showed that the company's 2010 advance sales were down 15.39%.　　U S dollars frankly, the cash flow of tension and the reduction in the second half will continue to intensify, so this year's real estate sector is still not optimistic. In terms of sales, Vanke said the company will adhere to the "Do not hoard, do not cover the plate, not the local king," the "three not" principle, to maintain the general housing-oriented product structure. And the gold group disclosed that the second half of the business strategy will also be sales first, through a more flexible pricing strategy to accelerate the company's sales of cash flow recovery.　　Poly Real Estate said that the company will increase the two or three-line urban investment, timely adjustment of product structure, while actively participating in the construction of affordable housing, to develop tourism real estate, pension real estate and urban integrated operation and other business. Vanke, poly, gold land in this year to take the land has expressed a cautious attitude. In the second half of the year, the Gold group has made it clear that more investment opportunities will emerge as the land supply increases and market adjustments continue. Since the end of last year, the company has slowed the pace of investment in line with market conditions, hoping to make a difference in the second half.　　Vanke also pointed out that the company will continue to play a strategic depth of advantage, control the risk of taking land to obtain reasonable price project resources.　　Financing has become a big problem because of the tight cash flow and the reduction in the amount of receivables in the real estate industry, the state of the capital chain, and these companies are bound to increase foreign fund-raising efforts. Currently listed housing enterprises in the securities market financing road is also blocked. According to incomplete statistics, from 2009 to date, a total of 49 listed housing enterprises announced the issuance of additional plans, the total amount of funds proposed to more than 100 billion yuan, but not a listed housing enterprises from the capital market to obtain additional financing. In this respect, the industry pointed out that the real estate business financing channels encountered an unprecedented encircle, but only the choice of unconventional channel financing, such as the search for overseas partners, lending to foreign banks, cooperation with investment institutions TrustFinancing。 In the Golden Land, the board of directors said that the construction of a diversified financing channels has always been the company's strategic focus, in the tight equity and debt financing environment, the company will increase the project level of equity cooperation, for the company's development to provide adequate financial security. In addition, the company's real estate finance business is also steadily advancing, this year, the company has through the trust, the Fund in the way for a number of projects introduced outside investors. And poly Industry pointed out that will open up "real estate fund" and other innovative investment and financing channels to reduce the impact of macro-control.