Vanke Group went to millet to learn what

February 11, Vanke boss Yu Liang with more than 80 employees and 11 friends from the Midtown Alliance to the millet there to learn learning experience, Lei at the scene to give you a one-hour speech, sharing the millet entrepreneurial process, millet business model characteristics and his understanding of Internet thinking. The secrets of Millet's success have been seen in previous reports.

In fact, Millet is not very big, but, small is always beautiful, millet front desk is a wearing glasses of the knowledge of beauty, through the office area of Millet, a young face in front of the computer crackling knock, feel like breaking into the university Library of the electronic reading room, youthful breath permeated.

Nearly 100 people crowded into the Millet conference room, the platform of the computer is a MacBook Air, it is not surprising-lei Apple has always been angry praise, "beautiful" to describe its products.

The heating is very sufficient, the person is many, soon the temperature comes up, everybody faces red. Sitting in the first row waiting for the Yu-liang, subconsciously to rub his left hand wound, which was his last week when running in Beacon Hill fell, from Beijing cold outdoor into the warm indoor, the wound will be very itchy.

9:30, Lei Trot in, white shirt, dark blue jacket, with the front row of senior executives greeting a few words, go straight to the theme: Millet past 3.5 to do something.

Generally speaking, the company history and personal history of the story is a bit like: all the years after precipitation, with a framework of rationalization process, so the achievement is inevitable, bitter more close to reality. Technical lei is very low-key, with some financial figures briefly summarize the history of the company, for Millet's other 7 founders praise, but rarely talk about themselves. To the product introduction, this is his absolute home, hand on the table when placed on the red rice mobile phone, millet remote control, millet box and millet mobile power, he took apart the packaging for everyone to explain, immersed in each of the technical details.

In the ordinary impression, Millet is a company selling mobile phones, in fact, its first product is the MIUI operating system, although based on Android, but "as a way to use software to do the operating system," a bit like Google, in the PC operating system to beat Microsoft, do a strong browser, with the operating system part of the function, Control your Internet entry.

Finish speaking hardware, software, talk about E-commerce. Founded a network of excellence Lei talk about E-commerce at ease, he said the idea is all direct marketing, remove all intermediate links. So it's not hard to understand, Wu in the top of the wave, millet is much like the PC era of Dell, Lei said, his product is basically no money, users use your products, in the future from other services to earn some money, this and Amazon's model, especially its Kindle the same routine.

The final "Internet thought" part, lei around a map, launched his "focus, extreme, Word-of-mouth, fast" Seven words: The core is Word-of-mouth, the user as a friend, do not put the user as God; rely on the focus, only to do a product, each product up and down time than others; focus is not enough, but also to achieve the ultimate , do not leave a retreat for themselves, go all out, "the ultimate is to drive their own madness, forcing others to death."

Heard here, I recall the first two years have a best-selling "Blue Ocean Strategy", it is like similar business books, read will let you have an intellectual ascension illusion. But the internet is not the blue sea, last night with a senior real estate reporter to discuss late into the night, his question is: millet and other enterprises grow so fast, is there a bubble in it? Now that the problem has been solved, Lei said, Vanke in the industry's share of less than 3%, this in the Internet industry is unthinkable, The internet industry is estimated to have taken 60%, 70%, the second 30%, the rest of the dead, is such a brutal competition area. Why does the Internet talk about absolute growth? Because it does everything quickly. These industry characteristics, is the industrial era of the king is unacceptable, it is Lei dare to challenge Mingzhu's cards.

At the end of last year Lei and Mingzhu dozen 1 billion yuan gamble, because the eloquence is bad, the scene ate a loss, after home wrote an article, determined to start from this year "practice eloquence", from 11th this day activity scene look, "rebels" progress rapidly:

Talking about the day cat "double 11" record, he said, the first is millet, the second is millet, third or millet, regrettable is (paused), the fourth place is also millet.

Turning to operating costs, he said, Millet should be one of the most efficient companies in the world (paused) because I have not verified it.

See most of the iphone under the table, Lei said, this shows that the potential market of millet is very big!

When it comes to Tencent, he said that the Spring Festival received 200 yuan of money micro-letter red envelopes, but their own "is to endure no hair."

"The difficulty is not to persuade him to come to millet, but to persuade him to come to Beijing," he said, referring to vice President Hugo Barra, who was dug up from Google. ”

The whole audience laughed.

Of course, eloquence is not equal to the cleverness of words, the objective basis of Word-of-mouth is that products exceed customer expectations, Word-of-mouth initiative to create rely on the story, we have heard the story of Millet youth version of the poster, "1 million to collect a wallpaper" and so on, the activities of the scene, Lei introduced red Rice mobile phone, opened the plastic seal, said this plastic seals are world-class , produced by Foxconn, opened the box and said it was made of imported pulp, because it would drop crumbs without having to import pulp. You open the top is full of crumbs, pick up the charge line bag, said with frosted bag, the domestic general will get a transparent plastic bag will be finished; the charge line is a rubber trap, the domestic will be entangled with a wire.

You haven't seen what your phone looks like, and you've heard four stories. This kind of play, some well-known domestic peers may not adapt.

Good eloquence, good story, but not enough, Lei has a "stand in each other's shoes," the instinct of thinking, question and answer stage, "I do not know to tell you clearly no", "I do not know that we understand no" is his mantra, he cared about each other's feelings, he habitually reflect on the details of life, Sniff out business opportunities in other people's Shine life, "the future of your mobile phone, just to your door, a little door opened, you do not need to have a door key," the majority of people from Shenzhen, "he said:" The most need to do is, in Shenzhen in the summer, if the car air-conditioning can be opened half an hour in advance, how important a thing! " I think the most painful is that the summer of Shenzhen, The Sun thief died!

Zhangxiaolong, the father of micro-trust, once said that product managers should always be literary youths. Of course, literary youth here is not a rhetorical, but delicate, perceptual, idealism, see Lei stage that serious appearance, in addition to "literary youth" really can not find the right words to describe, his attitude to some products on the market, like the "Emperor's New Clothes" in the child: But, those products do not wear anything!

Went to Ali, Tencent and Haier, millet this activity is somewhat different, because the first three from the venture so far, basically more shun, is the field of the often wins the championship, but Lei from Jinshan to excellence to millet, from the technology of otaku grow into angel investors, chose to subvert their own, can be praised respectable. Interactive links, Tan Huajie and the author asked questions, all point to a side: a group of already very successful 40-year-old man, what is the psychological energy of subversion? Have you found new opportunities, good ideas, and what are you doing to drive change?

Maybe the internet industry is changing too fast, Lei suggested that "do not think too far, think too much", encourage "homeopathy", we look back today lei History of subversion, "he did not make anything" than "he made what" more worthy of inquiry, such as this question: Why Jinshan can not become millet?

Lei replied:

"15 years ago, 1999, 2000, I was very entangled, no less than today's people, because my industry has been overturned, my people have been dug away, how can we live?" I have been hosting the Internet transformation of Jinshan software for the past more than 10 years, and I feel that up to now, Only the heart of a little, in fact, the Internet is difficult to transform a thing, it is easy to say, it is very difficult to do, because it wants to subvert their own, you do not encounter great external pressure, you can hardly subvert their own, your company is very profitable how to subvert their own? Can not be overturned. That's why watching the Internet beat one and another's traditional businesses is because they're too lucrative ...

The audience laughed and there was silence under the podium.

Can companies genetically modified? Take a look at Motorola, Kodak, Nokia and even Microsoft; perhaps, GE relies on the alliances of Welch, Big Chop Kill, and the general, IBM although not a comprehensive GM, but it firmly grasp the "service" to avoid death gold, timely hemostasis, blocking the curse of Moore's Law; 3M relies on the long product line of mandatory innovation, the liberation of staff creativity ... The fallen giants are so similar that the Giants that have come back to their feet have their own way. Organizational transformation, there is no general solution, only cases.

Remember the night before the event, do HR from the thaw had said to everyone, he always thought that first someone after something. This point in the millet body was validated, Lei said, "You have to find a group of responsible, the pursuit of extreme people, and then such a person he will self-management, I think looking for someone is the most important thing." ”。 For the millet model, the Internet too much "dry goods", "interpretation", but easier, the internet age, the model has no secrets, the model into action, the self-management of the people, can quickly learn rapid response, perhaps the only hand of subversion.

Online has been arguing about millet more like who, in fact, this is a pseudo proposition, millet, there are Ford, Dell, Amazon, Google, Microsoft, Tencent, of course, and Apple Shadow, why Dinguyi. Lei in the PC era, the internet age and the mobile internet age, constantly denying themselves, three times to catch the forefront. 50 years of life, such as the dream, and the death of the living side, the heroes who regret.

After the meeting, we have different comments on the Millet model, but the LEI values and personal charm, the view is highly consistent. Last month, Vanke to Haier exchange, everyone remembers Zhang that sentence "No success of the enterprise, only the enterprise of the Times." "This sentence used in Lei body, is also suitable but, of course, referring to the Thunder style, I am afraid to mix into:" No fly not Heaven's silly pig, only not to chase the typhoon mouth lazy pig. ”

Leaving Millet, back to Beijing Vanke Center, Yu-liang let everyone divided into two groups of discussion, and then sent representatives to speak, summing up the stage, he first reviewed these months to visit Ali, Tencent, Haier, millet four companies, and then talk about their own February 5 running injury after the experience:

Originally running is the safest sport, but that morning I stepped on the hoses on the fall, leg injury, hand also bruised, friends suggest to the hospital, I said no, is not a flesh injury, as before, go back to wipe point Yunnan white powder on it! Then go back to wash with iodine, wiped a little Yunnan white powder, to sleep at night to find no The leg is festering. Run to the hospital, the doctor said you have no way to sew, and can not be a narcotic, want to debridement only cut off. No way, I had to cut it off.

This story, at that time I did not listen to understand, the return plane to look at this day down 22 pages of notes, slowly 咂摸 out the taste, transcribed here, I hope colleagues, peers like. As for the details of the doctor's cutting off the wound, Wan Zhoujun will continue to pay attention.

Source: Vanke Weekly Author: Wan Zhoujun