Various online promotion and input-output ratio

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

See this article on the Internet, feel really too valuable, share out, let everyone know that the advertising Alliance is really the effect of marketing.

Since doing the online promotion or on-line promotion, found that and I have done the traditional line of marketing there is a big difference, first of all, a feeling is the online promotion is a complete use of digital speech, completely with the real ability to eat the industry,

Because the results of the promotion are fully quantifiable (each site has a traffic statistics tool), not only that,

Each network advertisement How many shows, how many people click, how many people register, how many people buy, each brings a customer's cost and so on. Those who rely on the trick, and frequently to brand awareness, reputation to measure the effectiveness of the traditional concept of advertising online promotion is not the past.

So the online promotion to the marketing Director of the Great challenge: how much you spend the boss, what effect at a glance, as far as I know many market directors because of the effect of online promotion is poor and forced to resign:

If Amazon to 8,000,001 years to do Sohu shopping channel, the annual profit of only 100,000 yuan,

Led to the resignation of its vice president of marketing. I have 2 other marketing director's friends also because of spending tens of thousands of promotional fees to invest in the three portals and MSN channels,

And the flow of traffic is only tens of thousands of per day forced to resign. (Headhunters go to see where the 3 big portals have been purchased and know that their marketing director is about to be vacated).

If you look at the results I've tested on the following lines, I know why these marketing directors are leaving:

1, 3 major portal channel purchase, 20,000 Yuan/day (that is, 7 million promotion fee per year), daily traffic 40,000, click Cost 0.5 yuan

2, Rogue software promotion: 150 Yuan/day, click 20,000 per day, cost 0.07 yuan

3, sem purchase, non-core keywords bring everyone the cost is 0.08 yuan, the popular keyword is 0.3 yuan

4, SEO optimization, outsourcing 15000 yuan labor costs, to bring 4000 meters per day, the cost is 0.01 yuan

In other words, the 3 major portals to do online promotion costs are other online promotional means at least 10 times times more.

This is not too much, the most excessive website marketing to 4 a company advertising agency, Hong Kong and Taiwan people do market director's website, only know to do outdoor, newspaper, Subway and other means to see the cost of these website promotion:

1, subway advertising 600,000 per month, bring uv5000 every day, each cost is 4 yuan

2, the average newspaper every time spend 10,000 yuan full version of advertising, daily brings 500 visitors, each cost is 20 yuan.

3, large outdoor 2,400,001 years, bringing the number of 100 people per day, the cost is 60 yuan!

Offline promotion than online promotion to the actual effect is not economic, regardless of brand awareness and reputation, online promotion brings the cost of traffic is very high,

In addition to such a large web site such as Alibaba need brand awareness tips, all the small and medium-sized sites and web2.0 sites are absolutely not suitable for burning money-type offline promotion.

Netizens should now know why multinational internet companies and Hong Kong and Taiwan's Web sites are not competing for grassroots sites: they are 100 times times more likely to promote a market than their competitors, not to mention labor costs.

If you go to Sina/netease/Sohu Home advertising, you can refer to the number (if you do not believe, you personally pay to try):

Three major portal home page couplets ads 100,000 yuan/day brings traffic 60000 PV for 4 per click Cost 1.6 by the publication of the case price of 40 percent calculation

Three major portal home text chain ads, 4000 yuan a day, bringing traffic 10000, the cost is 0.4 yuan.

and the website Alliance promotion cost is:

CPA Website Alliance promotion 130 yuan/day, Flow 10000,2 (PV), 0.1, 6.5 yuan a registration,

Daily registration Volume 200, through 10% or 20

To share a few more experiences:

1, the effect of the site delivery flow is lower than you imagine and their commitment is often 10 times times lower than, must have a sober understanding. Online advertising results can not be underestimated too much, must not have a fluke optimistic mentality.

2, all the Web2.0 of China's web site from the effect to now see that there is little worth to put, because the traffic base is too small, even if the main page thousands of daily traffic, and then precision high-end also has no real meaning.

3, network advertising must first try 1 weeks to do, do not believe that its Web site to provide data and commitment, must be tested and then formally pay the investment, see the real input-output ratio to do,

Otherwise you'd rather not do it (or you'll be forced to resign). Also to avoid the use of a set of joint pages to bring technical means false traffic illusion (almost all Web sites in order to advertise the effect will use this trick),

So be sure to set up the advertising code to evaluate the real effective traffic.

4, overall, the average of each real effective one flow of 0.1 yuan investment costs is appropriate. SEO Promotion No matter how stressed is not too much! SEO is always the most ideal way to promote input and output.

Compare several online promotion methods the former are effective economic and the latter are expensive:

SEO VS SEM keyword bidding rankings

Website Navigation ads VS Portal Ads

Home Ads VS Level two page ads

CPA Website Alliance VS Portal Advertising

Rogue Software Promotion VS professional website promotion

You must believe in the above data and experience, because these are the experience of buying money. Can proudly say, as I have practiced hundreds of online promotion methods and know the cost-input ratio of each method,

No more than 100 people in China (because the regular website of the market director does not know Plug-ins, Rogue, jump, virus and other promotion, and understand these mess to promote the means of personal webmaster and no opportunity to spend money to do regular advertising).

Perhaps you will say, promotion can not just flow for the king, regardless of brand awareness and reputation Ah, but now the internet as the former health care products industry sales for the King stage,

In Robin stage talk about brand is luxury and pale, promotion or effect first: Spend the least money to get the maximum flow!