VC Big Guy's investment road time is the most important

As we all know, investors are a risky activity, good investment, beneficial to both sides, drag investment loss, it means that investors have a lot of money to water drift, and for senior investors, adverse investment will also reduce their industry reputation. Below is a few VC industry predecessors of the story of investment, together to share.

Beautiful said: Investment is a cast person

Have you ever used "beautiful say"?

When referring to the beauty of GGV last November, Jixun's first words were "user survey". After getting the affirmative answer, he chuckled, "before, girls may want to buy a magazine to understand fashion information, learn to dress up, beauty said replaced the process." "

In fact, the reason why investment is beautiful, Jixun is optimistic about the founder of Xu Yijong.

"Where to go founder Zhungchengsu is a Xu Yijong angel investor, we are through Zhungchengsu know Xu Yijong, very early time to know." Jixun said, when Xouis Rong said, he remember once in the office outside a café, and Xu Yijong meet to chat. But, self-deprecating "think oneself relatively slow" jixun at that time did not want to know what beauty said is a kind of business. Of course, at that time Beautiful said just began to do, GGV generally do not do a round of investment. Later, the news is, Lan, Sequoia cast Beautiful said.

Despite this, GGV's colleagues and Xu Yijong have maintained close contact and interaction. "We think Xu Yijong is a good entrepreneur and has been paying more attention to him," he said. Jixun said, to beautiful said after a period of time to understand, his feeling is the product, the model is very novel, when the machine fit, GGV willing and beautiful said a piece of cooperation.

So, last November, Beauty said that the third round of investment is Yugiyuan. "Beautiful said is not the electric dealer, does not sell any clothes, the shoe, it only tells you where can find this kind of clothes shoe, is the electric dealer's community interface." Jixun says it replaces magazines, shopping for clothes, and helps girls discover trends, dress up, and its value here.

Stepping on the red, yellow and blue of the parents ' hearts

Last September, GGV invested 20 million of dollars in early education institutions, red, yellow and blue.

Jixun is now the father of three children, he is not only willing to talk about the red-yellow-blue project, "in Asia, China, Korea, Japan, the culture of children's education is very similar, very important education." "And, also happy to be a father to say that the mentality of the young son, the birth of this early teaching business."

He says, now the only child is numerous, parents to their children's education is very important, especially early education, that is, before the children go to school this period of time, 3-6 years old, the demand is very large, parents hope that children do not lose at the starting line, can learn a little more, starting a little higher than others, are this mentality. "Myself, too, was the same idea. "There is no doubt that the market is huge.

China's early-education sector, Jixun, "is a fragmented, fragmented market." "He explained that there were so many people to do, all kinds of early education, kindergartens overwhelmed, but lack of good brands, fromContent, service, quality and management "there is a lot of room for improvement."

However, in Jixun's view, red, yellow and blue are different. The core of the red-yellow-blue model is the interactive development between parent-child garden and kindergarten, which is different from other early-education brands. "

Red, yellow and blue is one of the earliest early adopters of the 0-3-Year-old, through direct camp + chain in the country to establish a number of stores, in 2003, it also extends the brand to the 3-6-Year-old children's kindergarten market, as the first home with a parent-child garden and kindergarten two business system of educational institutions.

Bi-source: Platform Channel Popular

in Jixun view, the urbanization consumption of clean energy, energy conservation and environmental protection and health consumption is more clearly two areas of discipline. The former is the reality of China's "national conditions", after decades of development, domestic to deal with the need for energy-saving emission reduction and so on more and more, the latter needless to say, health consumption is all the basic rigid demand.

In healthy consumption, the Jixun is a case of relish. He said on many occasions that the best place for the green students to look at is two points, one is the tea bag is a platform, tea bags can be placed in different tea, which means that there is a lot of space, there will be a series of products, is its core and platform; the second is that the green source has one or two core products opened the channel, this channel can be translated by other products to borrow.

In fact, the process of GGV capital investment in the green source is twists.

Another partner of GGV, Zhuo and his colleagues, has long been concerned about the project, they found that only two products: Chang and slimming tea, has done the two areas of health products industry first, and it also has a strong marketing network, including more than 80,000 pharmacies and supermarkets.

So, when the market releases the news that the green source wants to raise money, GGV immediately concerned about it. Of course, such companies, also immediately attracted a group of VC and PE. In the "main focus" of the JI source team, Zhuo and Huang Peihua have many years of experience in the field of consumer investment, respectively, investment in bright dairy, a tea waiting, and Zhuo in Shanghai Industrial holding company as CEO, has a wealth of medical knowledge.

After a toss, Zhuo and Huang Peihua met the founder of Zhao Yihong. Unlike other peers in the rules of negotiation, Zhuo is not polite to point out the weakness of the green students, he said that the largest short board is the research and development, products are now selling well, then? At the same time, he brought the research and development experts to the Zhao Yihong. With professional and thoughtful, GGV and to investors have always "picky" Zhao Yihong to the eye. In September 2009, GGV Capital invested 15 million of billions of dollars to inject green students.