VC chasing Grandma nine bowls and other Zhejiang food standardized Chinese food popular

Since the end of last year, a number of domestic well-known VC enterprises, to reporters inquire about Hangzhou several well-known restaurant chain business manager of the contact method, such as Grandma's house, nine hundred bowls. They all said they were interested in the companies that had been tested by the Hangzhou wind. In fact, several Hangzhou catering enterprises have received many tradition to invest in the olive branch. "There are five or six investment agencies talking to us. Macau Bean Fishing Chairman Wang Yaosung told reporters. Reporter originally thought, cast a restaurant chain, tens of millions of of the scale is very big? But Wang Yaosung told reporters: Tens of millions of is not false, but the United States dollar. According to the reporter learned that many of Zhejiang's restaurant chain have different degrees of contact with investors, the value of the growing leap. And the eyes of the original investors, but also to the individual characteristics of the shop, in their view, if the characteristics of the store into a chain, it is the reconstruction of a forest ah. "Less than 5 years, we have opened more than 140 branches across the country, of which more than 110 are direct shop." Sinda, general manager of Macau's fishing company, told reporters, "a direct store can recoup its investment in half a year or so, so we do not lack liquidity." "In Sinda's view, Macau bean fishing by investors attention, the biggest reason is that the company solved the" Chinese food standardization problem. "We do not have any chefs cooks, the dishes are unified distribution, the taste weight can let the customer add seasoning themselves." As long as the funds are adequate, the same standard stores can be quickly replicated across the country. "At present, the Macao bean Fishing with IDG, Sequoia, today's capital and other investment institutions to communicate, if the conditions are good, this large sum of money should give birth to more direct branches." But opening a branch is not their main goal, how to manage this huge food chain company with the help of the investment organization, the innovation maintains the growth, is chairman Wang Yao loose of mind. A tree can be developed into a forest Zhu has just been elected as the 2007 "The Wind and the clouds Zhejiang business" because of his "Cybernaut" investment consulting company. He invested in Hangzhou in the current fiery "bu home wild fish pavilion." Bujiano Fish Pavilion Deputy general manager Zhu Weidong quietly told reporters: "At that time, the old Zhu to talk to us about investment, we do not have too many concepts." But went online check, found that this person is very famous and violent money, so very happy to agree. "With the support of Zhu, the Fish Pavilion in Hangzhou has opened several branches." But seasoned investors are bringing more than just money to fish bosses and more management skills. 2007, after more than 2006 years of development, the House Wild Fish Pavilion actively stop opening branches. Zhu for east to reporters explained: "Last year is our charge period, the so-called ' workers '." Several of our top executives went to Zhejiang University to attend MBA courses to increase management knowledge, but also spent a lot of time recruiting and training employees. We have to keep abreast of the investors ' ideas. "What is the investor's idea?" Reporter interview Zhu, found his eyes really far. "I have been in the United States for more than 20 years, but I think the Chinese restaurant there has not changed for decades, and now ChinaFood is very popular in the world. When I invest in ' BU family wild fish Pavilion ', they are only a shop. But I feel very good for the first time, such dishes if you can always maintain the characteristics and innovation, it is entirely possible to open the branch to foreign countries. Zhu said that there are many Chinese food chains in Hangzhou, the menu updated very quickly, but also used a lot of modern management methods such as mobile phone ordering, central kitchen and so on. He felt it was their constant innovation, and if the new Chinese food were to be turned into a world chain, it would be a forest. Find old and famous in addition to the discovery of modern Chinese restaurants, some investors or companies also look to the still influential "old". Originated in 1926, the cylinder Duck dog dumpling Shop is the number one signboard of Ningbo glutinous rice balls, this May, the dumpling shop moved away from the operating 10 years of the Ningbo God Temple Food Court shopping district of Gold Wang Shop, moved to an obscure store management, the original 1300 square meters of business area reduced to more than 100 square meters glutinous rice dumplings in the heart of Ningbo is still very appealing, so, want to borrow this sign "customers" have to hand. "In the last one months, there have been no fewer than 3 institutions interested in cooperating with the ' Cylinder duck dog ', including well-known foreign-funded enterprises," the company said. "As the" cylinder duck Dog "brand owner, Haishu food service company's head revealed. Whether a gust of "wind" recently, the interest of Chinese catering companies, so that these companies are worth a price rise. This is reminiscent of the last two years of all eyes on the internet situation. Is this a gust of wind like a year ago? Although investors are generally experienced by the people, but as long as it is a person, the herd mentality is always there? Are the prices of Chinese restaurants really the same? Macao Bean Fishing general manager Sinda to reporters bluntly: "Do catering is difficult to really follow, but investors, prone to follow the phenomenon." However, bullish Chinese restaurant chain Zhu told reporters: "With not follow the trend, never the herd is not important, it is important that through this concern, we can really find and nurture a group of Chinese enterprises up, really let Chinese food to the world." ”