VC Dialogue Entrepreneur: The most cattle entrepreneurs have never started from scratch

Article source | "Entrepreneur" magazine host | The founding partner of Dry Dragon venture in China, want to start a business have to think of "money" first. Our business atmosphere is so irritating, it seems that everyone is warning grassroots entrepreneurs: no money don't start!　　And entrepreneurs everyone knows: if I have money to create it fart industry!! Entrepreneurship is because there is no money, because can not endure big corporate bureaucracy and cumbersome, because there are dreams and mission, because to change the world. Entrepreneurship are from scratch, from small to large, from the loss to surplus, from the guerrillas to the regular army, from a spark to the flames of a prairie fire ...　　The best entrepreneurs never start from scratch.　　Entrepreneurial Brothers Please, when you succeed one day and be invited to a business school MBA class to lecture, the first thing is to let students take the MBA textbook "Registered Capital" that chapter of the page is not left to be torn down to throw into the trash, you have to do for our entrepreneurs from scratch, no no, is "empty gloves White Wolf" rectification.　　The topic of this issue is difficult to start with. Grassroots entrepreneurs: should be Shanghai Information Technology Co., Ltd. founder/ceo founded Time: May 2009 Try (www.shiyixia.com) is China's first entertainment shopping platform, the core model is free Lottery + shopping,　　In a creative mode to subvert the traditional and Consumer-to-consumer shopping platform value chain, combined with interactive casual games, so that netizens spend time to pass the free lottery to get the value of goods. Grassroots entrepreneurs: Ches Beijing Static IELTS hearing Information Consulting Co., Ltd. founder/ceo founded Time: April 2007 static IELTS (www.justing.com.cn) is the first specialized in providing knowledge and ideas of audio books of the website, the content of history, culture, global, military and so on.　　By the end of 2009, registered users 250,000, daily download more than 100,000, and has been the world's itunes Store Chinese podcast program first.　　Charlie: If you don't have money, will you start a business? should be: Will. No money and money in the entrepreneurial differences, but the starting point is different, different angles, the way to borrow power.　　We should fully understand their own shortcomings and advantages, through a reasonable combination to learn from each other. Ches: If even eating is a problem, starting a business is unrealistic. Under the premise of safeguarding basic livelihood needs, I will start a business.　　The term "lack of money" is actually an external excuse for not thinking clearly or deep inside fear. Charlie: "Been there, done that!" My first venture did not think of the first to take investment, two or three brothers unarmed, relying on constantly from customers to get the sales revenue from the company rolled up, if the money also create it fart industry!　　But if you have a good idea, you should start your own business right away. Should be: Not exist should not, but can. Good idea is always there, when the chance comes, do you have enoughAbility, adequate resources, the right team? Ches: With good idea, first of all to do business preparation, an entrepreneurial idea is actually a very vague direction, you have to in this direction, to ask some key, fatal problems, and through their own investigation, research, thinking, to answer or basically solve these problems, and then decide to start a business,　　is rational and responsible. Charlie: Well. Idea is really easy to do one thing, a bar in the evening can be kan a dozen of it, but it is really rare, if you sleep awake the next morning you still think this idea is very good, then you immediately resign to go to the house and ruin.　　You don't have the feeling, the impulse, the courage, that must be the idea is not in place.　　Charlie: Do you start your own money out of your own pocket? Should be: I think it is necessary. A simple logic, you as a founder, to create your own business, you do not take money, then who will pay for you? Angel investor? Friends and relatives?　　Entrepreneurship is to fight for some kind of abandon, such as "positions", "family", "leisure" and so on, money is just the simplest kind of abandon. Ches: It's almost necessary to pay for your own pocket. invested in their own money, represents your confidence in the project and determination, you will force yourself to constantly introspection, there is a strong sense of saving resources, encountered difficulties to solve the problem, rather than escape.　　Only in this way can you maximize your potential to create good karma to attract investors ' attention. Charlie: What happens when you get your own money and run out? My experience is that there is no middle ground between "rich" and "no money". The money burned out only the dead and gone.　　So: 1 never go to that level, entrepreneurship is to make money, not to burn money, 2 to go to this step, not to win the withdrawal, take a breath to keep the essence of a new comeback.　　Should be: Adhere to, this is the spirit of the entrepreneur must have, to determine the direction to adhere to the end, the time to take precautions, to look at the world's boldness to attack and defend the future of a city. Ches: There is no money, usually the project will fail, and there are few things about the ledge. From the beginning to the end we must at all costs to obtain income (what dirty work dirty must do). Cash flow is one of the most critical aspects of entrepreneurship. June 2009, our core terminal software development failed, static IELTS listening in a moment of survival. I have always been employed, but this incident, let me and the CTO between the gap between the trust greatly compromised. We all do not take the wage business, the CTO was so poor even eat to have a problem, but his entrepreneurial determination is consistent, so I gave him a second chance, and strengthen the communication between the two sides, finally the software developed on schedule. Static IELTS Listen to pass the most dangerous one.　　This thing let me have a lot of sentiment: no one is perfect, everyone will have fault, but, in the face of difficulties, we have to remain sober, to maintain trust, only the team can wipe out the spark of success. Charlie: How much do you think it will cost to start a business?　　What industry does not need any money to do?　　Should be: the more the better, at least 2 years of reserves. Ches: Take the static IELTS listening, after the preliminary investigation and preparation, we have to do a few pieces of work is clear, it includes: the production of the article, the content of the broadcast and recording, the core software development, hardware equipment and bandwidth, rent and personnel costs.　　and combine our project schedule, estimate each piece of cost, and on this basis to set aside 50,000 yuan of mobile amount, we have to do this project need to prepare how much money. Charlie: Six months of petty cash should be enough to start.　　How in six months, as little as possible to spend money, as soon as possible to make the key team in place, immediately complete the product, immediately to get customers, if the time is not a little bit, then to chip in to borrow money knock Bai, hold the breath, persecuted wonderful.　　Should be: In fact, small rich namely Ann, the self-employed have many: outsourcing, design, planning, marketing, as well as various types of intermediaries, can be in the case of not how much money to unfold.　　Ches: Those who rely on unique skills and personal services, can not be large-scale production, vary the service sector, the role of funds in the start-up phase is not very critical, can be used as a priority for grassroots entrepreneurship. Charlie: There are two major types of companies start-up cost is small, one is "service-oriented", the other is "product-type". The first type of company is usually immediate and immediately visible, and the second type of company may need some input, such as the amount of money needed to make ipods and cars is not at all a level. Even if you're an ipod, think about how it got here. First to do a small software called itunes online stuck with tens of thousands of users, and then do the ipod to sell itunes on the core fans ...　　To further study, the ipod also do not have to do their own, the design of the OEM to provide the production of a cushion to become a well! Should be: Small companies how to small beats big, this is I am very concerned about. I am not a waiting for luck, I think the ability to borrow is an entrepreneur must have the skills, in the borrowing of other people's funds, resources, contacts at the same time, to promote themselves, to achieve the dream.　　Ches: The most important thing is to adjust their boat to the right direction, seize the best opportunity, occasion to sea, sailing, concentrate on providing users with truly valuable products or services. Charlie: Honesty and concentration. Small business is a small company, a. Do not appearances, spend money to pay rent, engage in luxury decoration, production of free gifts, do image ads, customers will not be directed at these things to buy your products;　　Focus on the specific advantages of your own product, you have what others do not come out, what you do is better than others, focus on letting your customers understand these values, even a small product, small parts, small functions. "Comments" should be and "try" with the least funds, the fastest speed of development products, contact the market, has recently become the first batch of Taobao core development partners to achieve the first milestone, it is worth celebrating; question: "Try" whetherEventually becoming an independent business platform instead of just buying apps on Taobao?　　Today's Internet entrepreneurship requires real skills, to have the number of users, income, profit, "Try" is experimenting with their own model, may also experience trial and error, trial and error, and then try the wrong process, it is obvious, "try" or a very early start-up companies, a long way to go. Ches and "Static IELTS listening" A sound, a step-by-step team, the formal launch of the existing user, ready-made flow, so startup is not a white paper, so immediately someone willing to pay to invest; The problem is that e-books, audio and video content are hot-selling today,　　Once someone first find the business model, first get a large amount of capital can be desperate to rush in front of the enclosure, it will be a "fast fish eat Slow fish" game, we have a pinch for entrepreneurs to sweat, I wish success! (This article is published in April, "entrepreneur" magazine "million grassroots • Charlie point" column)