VC favored large data technology won 20 million dollars a round of investment

Aiming at Google's exit from China after leaving the market blank, the technology announced yesterday that the 20 million U.S. dollar a round of investment. Reporter learned: this round of investment for the Northern Lights, this is the current China's DSP (data Service provider) industry a round of financing the highest record.

Jing-Praise Technology was founded in 2011, is a large enterprise-oriented digital marketing services company. Its founding team includes: Google's former executive soup Qifeng, and so search CEO Liu, Huayang, the CEO of the same Soviet Union.

Prior to that, Tang Qifeng has many years of business experience in Google China, after Google abruptly withdrew from China, he found that Google Remarketing market blank, began their own business. According to the information provided by the technology, six of the top 10 Chinese Internet companies listed in the United States are using the products and services of the company, and 10 of the top 15 Chinese power companies have signed long service contracts with them.

After the completion of a round of financing, the crystal praise technology immediately announced the launch of the core products "crystal praise radar." "Jing-Praise Radar" is an Internet audience advertising system, similar to Google remarketing real-time marketing management platform, its most core function is the user back. That is, when a user visits a website offering a service or a product without placing an order, the marketing service can offer two marketing opportunities.

Tang Qifeng told the reporter, in the market, the crystal praise technology tends to expand large enterprise customers, but the internet is still the demand for data services most strongly.

Crystal-praise technology last year's revenue has been billions. A round of financing will be mainly used to recruit talent, hardware upgrades, basic operational capacity building, in addition, will also open a branch in Silicon Valley, in order to connect with the world's most cutting-edge internet technology directly.

Forecasts from IDC show that the world's big data and related hardware, software and services markets will exceed $17 billion trillion in 2015. As people also relish the "big data" technologies and services of international companies such as IBM, Microsoft, Facebook and Google, keen venture capitalists are shifting their sights to start-ups with "big data" in their home country.

"In 2013, the Northern Lights venture will focus on wireless, large data and cloud computing." "According to Wang, the investment vice president of the Arctic Light ventures, the crystal technology did not do seed financing, but the investment team from the start of the Soup Qi Qi to maintain concern;" We are more inclined to the early team of technical or business model innovation. ”

Another investment agency, Intel's director of investment in China, Wu Zonghui, also revealed that this year's investment will focus on big data and cloud computing. According to Reuters, VC investment in large data areas in 2011 amounted to 2.47 billion U.S. dollars, almost 10% of the total investment. In the ~2010 year of 2009, its investment in large data was 1.1 billion dollars and 1.53 billion dollars respectively.

(Responsible editor: Fumingli)