VC mobile investment misunderstanding: investment products or companies dare to trial and error

First, the mobile games industry is what industry? Games the fastest operating a new field of "fast" words in the hand-travel circle is very clear, fast development, quick project, plagiarism, fast skin change, but also the fastest failure . This fast word, a lot of VC can not be adapted, especially large institutions or industrial funds, your slow pace has restricted you to grab a good team, a few months back and forth, bargaining, legal process, eventually leading to a good early project you Angels, but also fight, after all, the angel is spending their own money, not to be refreshing to a word, and VC you want to study and research, to go through the partners nod, or even how much to vote but also by the LP influences. For entrepreneurs, if you can not get the money to work in time, may own project from a little bit of a product into a spread of products. Gamelook investment window how long? Gamelook think this year, there is a chance next year, but the more difficult the more backward, if the VC hopes to grab early projects, many years after not regret missed this round of market, to think about The question is how to make your own decision-making faster to adapt to the fast-moving tourism industry. If you are really fast decision-making process, you may want to give up 2/3 of the investment possibilities, or choose the middle and later projects. How fast? Courage enough, first resolve their own problems. Such as the company registration, as VC why you are not ready for a few shell companies? Dig a good pit directly to the team seat? US dollar fund? If you have the conditions to convert into RMB, the first to do a ready convertible RMB pool, cast a project , Directly from the cash. How about the valuation? How much? The equity ratio? The conditions of the repurchase, and the terms of the bet, to talk about whether it is nothing more than these kind of thing? You can do a Contract templates to allow both sides to fill in blanks, the third-party law firm to develop a contract to ensure fair to both sides, leaving no trap for the entrepreneurial team assured. Do not want your money, entrepreneurs only need to sign, the back is to take the equity transfer process, streamline those who take up the entrepreneurial team time and energy of the steps, so that the entire investment process up, so that startups can quickly enter the state of development. Second, how to vote? Need to be treated differently, but to dare to start, to accept a certain failure rate you have to understand a common situation in hand travel circle, a lot of failed companies, failed projects more, failed projects are not necessarily Is the failure of the company, gamelook can cite at least 10 failed to defeat the product but in the end have been successful mobile game company. So you have to figure out whether you are going to invest in a company or invest in a product. Although a successful company must have a successful product, the two are not completely reciprocal relations. I believe you are coming to the investment company instead of casting product. How to vote? I think there are three situations to give different money. The first category, grab the timing of such projects, there is a characteristic, to fight the character, spell the sky, the time of its most valuable. Whether it is a copycat cottage, or a small innovation to define such a team and project, this product is grab the time, missed the opportunity, how you copy no use, who can be the first to show his face, and can fly to achieve Commercialization is the key to its success. So for investors, the requirement is one: start faster, give money faster, develop faster. The characteristics of the project are that the market is not of the same type and may have a successful target for plagiarism or improvement in overseas markets, but the product can not be complicated. The team demanded that there be experience in developing a complete product, and that success could be nonexistent. The amount of funds invested: hundreds of thousands ~ 1000000. The second category, spell execution, fight disparity such projects, the pace of development has some success on the success, but the team members have certain requirements, must have years of work experience more mature team, team leader as the original company Important positions, but not the person in charge, the best experience of successful products. Most of the products have some characteristics of the project, to find the possibility of the difference of similar products, and to complete the more complex medium-sized products. Certain development experience + vision here is the decisive factor for success. The amount of investment funds: 2 million -500 million, enough to develop 1-2 medium-sized products, or 3-4 light-weight products to trial and error. The third category, experience, comprehensive ability such projects, the team leader most of the core members of successful game products, or team leader, has led the project development and operation, and has many years of team management experience, not only this experience not only Can only help the team to successfully complete the product development, but also help the company from a product team into a growth company. The vicious selection of the subject of the ability to differentiate the ability to polish the product, and has a certain industry contacts and the industry reputation, can improve the company's possibility of success. The amount of investment funds: 5 million to 10 million or more, enough to develop 3,4 medium-sized products, or 6-7 light-weight products, allowing multiple trial and error. Third, the team failed what is the situation? Given the two types of money, but the team want to do a type of plagiarism, repeated copying fail because the team becomes larger, the implementation of inefficient, not resolute, missed The best time Even if the cast a category, a class of team because of the slow implementation of the same will encounter some setbacks, leading to missed the opportunity, but the timing is the most crucial factor. Category 2 projects prone problems, is too believe in yourself, too much, the first investment is too large, the project is not decisive decisive, in the first product failure slow transition, consumed in cash. Three types of projects are star team, the problem is easy to encounter, is financing less, because less funds, leading to want to take a shortcut plagiarism, which investors do not dare re-note has a direct relationship. Fourth, the mistakes investors make For the VC, the easy problem is that the team can not be judged, the product belongs to what kind of 1,2,3. Easy to form a solid investment, for example, like to bet on 2 categories, can not bet 3 categories, but also look down upon a small group of 1 class. VC prone to just do a product team money situation, which is not in line with the high failure rate of the mobile games industry, the characteristics of the team finally hard to make a mistake, though lost but the accumulated experience of precious, hand-travel The industry has not yet had a window, but the team was forced to disband because of lack of money to continue developing the second product. Gamelook think that a dare to start the fund, you can make a combination of investment, such as a vote of 5-8, 2 vote 2-3, 3 vote cast 1-2, a total cost of about 30 million, you can try 6 -10 teams to form a echelon-type investment program, that is, investment reeling, but also investing in a responsible high-handsome handsome. VC and industrial funds for the slow decision-making, you can try two types, three types of combinations. An angel is more than one category 1, 2, 3 projects In fact, some of the team members own money enough to set up early funds. On how to judge the team, products, limited space, the next opportunity to break down again.