VC Optimistic Effect Marketing

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With the emergence of a wave of investment in the industry, venture capital injection of innovative E-commerce enterprises in the news almost every month, venture capital injected capital is also expanding.

Founded in October 2005, PPG website with network and call center direct sales shirts, in 2006 by the venture capital TDF and JAFCO Asia (Rich Asian) first round of capital injection, 2007 again by the United States Kleiner venture capital company, Kleiner to join its second round of financing, The two rounds of financing have made PPG close to $50 million trillion in investment. Operating mother and child supplies E-commerce site red children get from NEA, the Northern Lights and other venture capital of a total of 33 million dollars in financing.

Inspired by PPG, at present, there are nearly 30 online direct marketing companies are being founded or have been listed. Mr Huang in Shanghai also has a thick case study of PPG, which will start selling online this October. "Unlike other companies, one of the main sources of funding we have started is VCs. "There are a lot of VCs supposedly bullish on this business model," he said.

Because of the popularity of this business model is optimistic, thus also led the network Alliance, Effect marketing of the business model. The organic combination of the two makes the network direct marketing further development has been effectively guaranteed. A few days ago, by the two international venture capital agencies jointly invested by the results of the online Marketing network only alliance to complete its website WAM affiliate marketing system independent research and development, At the same time declaring the only Alliance website officially online. It is understood that two of the top venture capital investment companies to invest in the amount of up to 10 million U.S. dollars.

Sole Alliance CEO Wang Yang said that the only alliance can support the various effects of marketing needs and effects of billing methods, the alliance of cooperation in the form of CPC (costs per click, Pay-per-click), CPL (cost per lead, by guide to pay), CPS Sale, pay according to the sales success order.

The only alliance has also developed a domestic innovative telephone marketing services, that is, CPP (cost per phone), CPP is the Network Alliance and the Telephone Union, the telephone inquiry into effective orders, so that the form of advertising more diverse words, more accurate results.

In addition, the only alliance in order to more thoroughly protect the vital interests of members webmaster and advertisers, the introduction of targeted seven major initiatives escort effect marketing, such as members of the webmaster can be flexible and diverse choice of advertisers, the only alliance according to industry classification or type of advertising classification (registration, sales, click, etc.) for the advertising Division, Members of the owners can choose from a large number of advertisers to suit their own advertisers, but also directly from a large number of ads to choose the appropriate site for their own ads, the choice of flexible and diverse.

Members of the webmaster can also through the convenient "smart link" advertising system to help their own automatic advertising screening and playback management, the slightest reduction in advertising revenue, but also for the members of the webmaster save a lot of time for other business activities.

Members of the webmaster most concerned about the performance of data accounting and Commission issues, the only alliance in addition to the user's every click, purchase, registration, telephone consultation and other acts have carried out a comprehensive record, while the platform also provides data correction function, the objection to the data to check and amend.

Through the only alliance marketing platform generated by the Commission, the only alliance in accordance with the principle of payment, 100% of the regular payment to the webmaster, removed the owner of the cost of recycling ads worry. To this end, the only alliance in the development of advertisers at the same time, strict demands on advertisers to credit margin of the way to carry out marketing activities.

For advertisers, because the only alliance marketing is in accordance with the effect of payment, therefore, and can not guarantee the effect of the purchase of different advertising, the effective control of advertising costs, to achieve advertising costs corresponding to quantify the advertising effect. Through the website with obvious target customer, guide the user to visit the Advertiser website and purchase the goods. Purchase or registered members of the actual effect occurs when the cost of payment to the minimum marketing costs to get the best results.

The only Alliance for advertisers to provide a convenient and reliable settlement system and timely and accurate statements, the existing cooperative marketing system is the advertiser with a number of cooperative units for one by one settlement, so that advertisers have brought a lot of inconvenience. The only Alliance settlement system in full accordance with the webmaster site to advertisers to bring the effect of a unified settlement, advertisers finally need to confirm that the overall marketing effect is consistent with advertising costs, for advertisers to reduce unnecessary work, save a lot of time. The owner of this business of the advertising company is settled with the only alliance once a month, and then the sole alliance through the comprehensive Settlement system solves the settlement with the majority webmaster website.

When advertisers carry out marketing activities, the only alliance provides the advertiser with the report of the purchase number, purchase amount and agency fee according to each advertising condition. Provide information on time intervals, by site, by purchase details, and other effective information required by other advertisers to manage affiliate websites.

At present, the only Alliance self-developed WAM affiliate Marketing system, with independent property rights, trademarks, software enterprise certification and software testing certificate, and covers the advertising, tracking, supervision, creativity, orientation and performance evaluation functions.　The system is being used by large commercial websites and advertising companies.