VC XI Investment "special precision pointed" enterprise should seize a bit into the market

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Enterprises should seize a bit into the market

Reporter interview found that many VCs do not like the pursuit of "all-inclusive", the most like investment, often is "specialized fine pointed" enterprise.

"It looks easy," says Yang. Chinese enterprises do not have the world's top 500, some say add up on the line, in fact, add up is not the world's top 500. We create a business, want to blindly big, blindly is not good, in fact, as long as a little done, and then cut into the market, there will be greater opportunities. ”

An internet start-up says there are too many opportunities to feel the future, and applications of micro-letters, two-dimensional codes and new technologies can be so exciting that they can't sleep. The company began studying internet marketing at the end of last year and has invested about 1 million yuan in the Internet technology, especially positioning technology. "We received some demand, such as children reading, parents do not know whether they went to school." And through the positioning technology, the child to school, the system will automatically send information to parents, tell the child where. Positioning technology is also used in the field of car rental, salesman tracking, pet positioning, couple positioning also has a certain market. ”

For the Internet revolution brought about business opportunities, Hou Qiusheng remind, hope that enterprises more in-depth research, rather than just floating on the surface.

"We want to invest in the start-up enterprises, annual growth to be more than 10 times times." In the Internet industry, Bluetooth, micro-letter, two-dimensional code, and so on, any one technology is ' enough to eat '. However, in the research and development phase of the enterprise has unlimited possibilities, may be successful, may also fail, so we do not consider the investment. We hope that enterprises can maximize the benefits of the single market. ”

Hou Qiusheng said that in the internet age, the human survival status has undergone great changes, and the enterprise all innovation to adapt to this change. "Take Taobao for example, internet companies should recognize three elements." First, in the internet age, everyone's survival is fragmented, there is no concept of units. You are a student in the school, as soon as you turn around, you may be the president of a business. Today's network technology has fragmented past tight personal control relationships. Similarly, the presence of customers is fragmented. On the day of the Singles Day, Taobao claimed to have sold 19.1 billion, where the customers who bought the Internet products were not known, and were fragmented throughout China. The site's suppliers, too, are fragmented. Second, how can the fragmented guests assemble at a high speed? 19.1 billion of sales in Singles Day to achieve the day, it means that there should be a high-speed access, can let customers rally. Have a system that allows people, money, and things to assemble quickly. Third, is a single way to achieve. 19.1 billion of the sales were achieved because Alipay strangled all payment systems. The seller's money and the buyer's money are deposited in Alipay, making 19.1 billion possible. So, to be aware of this, all Internet entrepreneurs should be able to innovate on this. It doesn't really matter which field it applies to. ”

The introduction of wind-throwing to the gourd painting ladle

High-tech enterprises should learn to choose the corresponding VCs. Hou Qiusheng that the angel investment in China alone is divided into two factions. "The South faction is ' The Bird theory ', the northern faction is ' The Flying Pig Theory '." The young bird, though small, will find food. In other words, entrepreneurs from the first day of business, it is necessary to think that the money into more than the money. Angel investors in the face of such projects, there will usually be two ways out, one is to sell the company, the second is if it is not a hand, the choice of dividends, such as the birds slowly grow into a big, Phoenix, finally cage. Investors will follow the whole process of enterprise development. ”

"The northern faction is called The Flying Pig Theory". A pig how to fly, there should be two conditions: first, a higher initial speed; the second is, the flight process to maintain this speed, can not be guaranteed to fall, that is, continuously level two financing, three level financing. For example, Jingdong Mall, the project financing is too big, bank loans and financing accumulated more than 38 billion, each year is also a huge loss, but there are still people continue to invest money. Because we think this is a flying pig, believe that this pig will grow wings, to achieve a monopoly position. But that is not the way Guangdong investors are willing to accept it. Because of the huge differences between the south and the North, south entrepreneurs would have to tell a fascinating story if they wanted financing from the north. ”

Hou Qiusheng also said that many companies are looking for funds, in fact, where the funds, may wish to look at their side of the people, such as parents, such as friends. He advocates a mutual-help entrepreneurial model. "With 10 people starting a business, nine people fail, as 10 people to support a person to start a business, successful support another person to start a business." I think this is a more appropriate way. The