Vegetable root tan: Deep analysis of network news promotion two practical skills

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Network news release is a very important way to promote the network, by many companies, especially many small and medium-sized enterprises, often authoritative media on their own company's news reports as a very important third-party public letter, to help enterprises establish brand image. That how to fully understand the use of online news dissemination of the way, vegetable root TAM Network marketing organizations to elaborate their own experience.

The advantages and functions of network news popularization

1, authority: As the public media is deeply trusted by the masses, journalists have been known as the "uncrowned" title, although in recent years the public credibility of the news media is not as good as before, but the weight of the dead camel than the horse, its authority is still in all media listed first, netizens to media news or have a natural confidence added psychology, This is a great help to enhance the brand reputation of the enterprise.

2, strong exposure: The network news media has a large number of visitors, especially Sina, Sohu, NetEase, Tencent, the four comprehensive news media and some industry vertical news portal, but also the flow of astonishing. This can quickly enhance the visibility of the company's brand products.

3, to seize the Baidu traffic: Baidu has been given a high weight of the news, ranked before, in the recent adjustment of the ranking rules, but also arbitrary search a keyword, in the home page must be a relevant news (the keyword has news)

4, optimize the site ranking: Now a part of the network news media in the corporate PR manuscript, can be in the article with the site address or URL hypertext links, and some even with the keyword anchor text links, and this can be high-quality, high weight, high degree of trust of one-way outside the chain, SEO optimization rankings help very much. For example: the vegetable root Network Marketing organization own website to obtain a lot of outside chain through the news.

5, Crisis public relations: the release of network news will be the corporate network of some negative news to suppress, this is the usual practice, as to the form of a press conference, that is the overall crisis PR planning, not part of the Daily news release category.

Two kinds of operation methods of network news release

These two are vegetable root tan in the actual combat of their own summary classification, not necessarily science.

The first: traditional journalistic methods.

After you write your newsletter, contact the media directly, and then contribute. The traditional newspaper media are called correspondent manuscripts, and the network media has similar mechanism, but this kind of operation is complicated, troublesome, the quality of manuscripts is high, sometimes the cost is high. First of all, if no connection is established beforehand, it is difficult to establish a cooperative mechanism with the news media, unless you are a celebrity; second, the manuscript requirements are very high, generally very small amount of embedded advertising information, to give the audience feel, this is a news report, no advertising nature, so generally in the timeliness or depth of the high requirements, and generally as a third party reporter identity objective description; third, the controllability is poor, sometimes the cost of investment is also high, sometimes low cost, and if the manuscript quality is not good, that success efficiency is relatively low.

However, the use of this manipulation of the news, the first site must provide an article entrance, and some even the entrance position is very good, and the credibility of a stronger, the article reproduced high, many large companies in the media Public relations department, is generally the operation of this method. Vegetable Root Tan before doing it industry, a lot of news articles are Zhongguancun, the Pacific and other industry news portal recommended to the home page, and even the home page focus map position, Sina, Sohu, NetEase and other comprehensive news portal reprint rate high, and good location.

The second type: News advertising tactics.

Direct contact News Soft article release company, choose Good media, provide news content, give money to press. This kind of manipulation simple, fast, standardized, basic no requirements for manuscripts, tube you are the company direct introduction, or new product advertising, as long as the writing is not too bad, many typos, statements, not related to the content, can be passed, because this is news advertising.

This sends out news generally does not have the website entrance or the entrance position is not good, in other words, you are very difficult from the website page level points into the news article. Because, the article directory in the site is not reflected in the logical structure, but can search from the search engine, because this is news site news, search engine as news treatment, included fast, high weight. And generally can bring the website address or the link, can help to optimize the website rank.

This kind of operation method price is cheap, and controllable strong, many enterprises directly choose some search quantity big keyword directly to occupy Baidu homepage entrance, promotion spreads the brand, the product, the business or the website. Also have a lot of enterprises value is the article high weight of external links.

News Network Promotion Operation technique Introduction

1, the first news content of the writing, regardless of the use of that type of operation, vegetable root tan think or to write carefully content, do not directly publish some similar spam ads, so not only did not enhance the company's brand image, but to the readers to create a negative impression. News content can be written in a variety of ways. Figure:

2, the press release platform choice: generally like the well-known big media, but the vegetable root tan thinks still must according to your specific purpose, the profession characteristic and the target audience chooses. For example: You fancy is the news in Baidu entrance position, that vegetable root tan suggested that you first choose low price, and industry-related media better, and to continue to hair; If you are looking for the chain of action, it must choose to take the key word anchor text hyper-chain platform; If you fancy the credibility of the Authority platform, The choice of a large integrated portal or Xinhua, the Internet and so on.

3、新闻发布之后，首先要在网站相关频道转载新闻，这有助于提升公信力，然后要总结一些规律，比如：哪个网站的新闻提供了入口?新闻在百度首页停留时间多长?从新闻站引来的流量有没有?是多少?在网站停留时间?浏览页面?等等。

In short, the network news to promote seemingly simple, in fact, there are a lot of skills, need to be in the actual operation of the summary improvement, so as to maximize the power of network news.

The original text is published in: Vegetable root Tan Network Marketing planning organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.