Vegetable Root tan: Investment immigrant Industry Network marketing actual experience share

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In recent years, investment immigrants, study abroad, visas and other related industries can be said to be a red head ah. Vegetable Root Tan Network Marketing Organization has been running a network marketing project of investment migrants since 2009. Accumulated a number of migration industry Network Marketing planning, Network marketing operations and network promotion experience, to share. The article is divided into two, this is the last article-Investment migration Enterprise Network marketing problem analysis.

The defect of the online marketing model of the investment immigrant enterprise

The traditional offline marketing of investment immigrant companies is mainly promoted through the mode of conference marketing. First, according to specific countries or projects to plan the topic of investment migration theme meetings, and then through the local newspaper + SMS to promote information, set up 400 hotline. Generally speaking, there will be gimmicks, discounts and rewards for stimulating transactions on the spot.

This marketing model should be said to be useful in the early days, but in recent years, because the competition is too intense, basically the effect is very bad, some meetings put various cost costs in about 100,000, and eventually even 35 target customers (in fact, most of them are competitors "scouts") to the venue, often 0, the return on investment extremely bottom. The reasons are as follows:

1. The information arrival rate of the newspaper advertisement is low.

Usually newspaper advertising is mainly targeted at a number of people to target customers often put, because the newspaper has a rapid and timely information transmission, covering a wide range. But for the investment in the immigration industry, the surface coverage can cover hundreds of thousands of local groups, but the real target group is only a few, because the investment immigration is very high demand for funds, at least tens of millions of of the assets, the proportion of the population is relatively small. and newspapers in the current network era, its influence has been greatly reduced, basically has become a chicken medium. Not many of the target customers of real investment immigrants can see the ads in the newspaper, so it is not difficult to understand the tens of thousands of of the newspaper ads, even the lack of telephone counseling is the poor reason.

2. The expiration of SMS transmission.

Short message transmission has a high arrival rate, targeted strong characteristics, a preliminary look is very suitable for the immigration company as a conduit for transmission, almost all the immigration and study companies do so. Before each meeting (many immigration companies have meetings every week, hehe), they all contact the bulk SMS company, mass mass advertising information. However, the immigration company found that it was still ineffective, the reason lies in: one, SMS belongs to spam advertising information, mobile phone owners are naturally disgusted with this kind of advertising information; second, bulk SMS companies in order to make more money, are a lot of large group of immigrants, usually 500,000, and in fact, 99% is issued to unrelated groups. Vegetable root Tan every Thursday Friday, all have to receive dozens of text messages, are about immigration, investment finance, education, housing and other related, and actually vegetable root tan is a thorough proletariat, is not interested in these.

3, the meeting competition is too intense.

Immigration companies know that the target group has time on weekends, so meetings are generally in Saturday and Sunday. So all the people rush to meet on the weekend, the target audience in Friday received dozens of immigration company's invitation, how do you want him to choose?

A lot of immigration company's conference marketing design is extremely failure, the conference site control is poor, the meeting is not passionate, can not mobilize customer sentiment, and direct sales, insurance and other meetings is not a grade.

To sum up, the investment in the migration industry under the Line conference marketing costs, poor results, poor return on investment. Of course, the above is the general situation, there are a few companies to do a good job, and the immigration industry because of high profits, a meeting even if only a customer, it is acceptable effect. At the same time, a lot of offline marketing, many companies have made innovations, such as the search for high-end guild, clubs, Chi You, yachts and other joint promotions, which are more than simply using newspapers and text messages in the form of the effect of a lot better.

Since the traditional way of marketing, especially the traditional way of transmission is not ideal, then by what means to do? The answer is the network, according to vegetable Root Tan Network Marketing Organization monitoring, most of China's immigration companies are doing online marketing, but the degree of difference, which network marketing to do relatively good, only and Chinese immigrants. Most companies only stay in the initial stage of the bid ranking, but not really from the value of the target customers to provide the basis, from the strategic level system integration of various resources, planning scientific Network marketing operation process, to create an efficient network marketing operations team.

Problems in network marketing of immigrant investment enterprises

1, no system, no strategy

In addition to very individual companies, such as: and Chinese immigrants for nearly a decade has been focused on providing customers with in-depth information on the value of migrants, vegetable root tan last year, the operation of the flying foreign immigrants from the strategic height to build Network Marketing system, most of the network marketing companies do not form a system, only simple to do a website, and then cast Baidu bid No project strategy, no project planning, no stage goals, although some have done SEO work, but not very professional, and did not form a system of network integration promotion.

2, no team, no process

Most of the investment immigration Company's Network Marketing no professional to operate the whole, or get a promotional staff everywhere hair, or find a seoer personnel to do optimization, or get a network technology webmaster management bidding. are not operating from the project, website construction strategy, Web copy Content sales force, integrated communication and promotion, network data analysis, network and immigration consultant, such as the formation of professional systems and scientific operation process, which has not formed a professional network marketing team, to achieve professional division of labor, teamwork and team advantage.

3, spell bidding, spell ranking

If you go to Baidu "investment immigration", "immigration" and other keywords, you will find that the first 10 and 10 positions on the right are fully booked, and if you've ever made an investment in the immigrant industry, you'll find that the term "investment immigrant", you have at least 10 or more clicks before you can arrange the position, and to line up to the first position, Baidu to the estimate of more than 30 pieces a click. This shows that the industry's bid has been to what extent. Many investment immigration companies do not go to improve the conversion rate of the site, customer experience, only the recruitment of bids, spelling rankings, resulting in vicious competition. But the website conversion rate is low, the turnover is bad, the investment return is poor.

4, no content, no accumulation

Because of the above reasons, so the investment in the migration Industry network marketing in the shallow level, so the site content value low, conversion low, can not give customers professional, can rely on the brand image of immigrant companies, so investment in the network marketing of immigrant companies are "foot watermelon skin, slide to where". Does not form a virtuous circle, does not have the sustainability and cumulative effect. Because of this, vegetable root tan Network Marketing agencies in the operation of the network marketing projects, less than a year to achieve good results, more than a lot of doing four or five years of the company.

In a word, in short, the net marketing effect of the investment immigrant enterprise is not good, although some enterprises have achieved certain effect, it does not represent how to carry out the network marketing work well. That is how to invest in the enterprise network Marketing How to enter into the development? Network Marketing Project strategy, website strategy, promotion communication strategy How to plan to determine? How to set up and manage the operation of network marketing team how to plan and control it

The original text is published in: Vegetable root Tan Network Marketing planning organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.