Vegetable root tan: A model of network marketing operation competent talents

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Vegetable Root Tan has summed up some knowledge and skill modules about Operation supervisor in the operation of Network Marketing project, and share with you. It needs to be explained that there are some differences depending on the pattern, and that the knowledge-skill modules are somewhat different, but basically they extend and extend the following modules.

The term "operational director" can be understood as the chief operating officer, Operations manager, and Network Marketing project manager. The article for vegetable root tan original experience dry goods, hope everyone respect original.

Ten modules of knowledge and skills

Marketing Strategic planning Knowledge and skills: Porter's five-force model of competition, Porter's competition strategy three models, three-level strategic development steps, He Jun entrepreneurial strategic planning model and other tools, strategic planning processes, methods, steps and so on understanding. Of course, this module according to the Network Marketing project different function is not the same, and some items can be ignored.

Marketing overall planning knowledge and skills: SWOT analysis, Consumer insight analysis, 4P and extended 6P to the later 11P Marketing framework, the concept of 4 C and the theoretical basis of integrated marketing, marketing program formulation process, methods, procedures and other understanding.

Product Planning brand Planning knowledge and skills: Product planning, Boston Matrix, General matrix, brand planning, brand value, brand photo and other knowledge and methods you need to understand.

Website planning Knowledge and Skills: what is the customer experience? What are the site customer experiences? website mainstream layout, website structure planning, website function and so how to plan? Web site planning of the basic process, methods, steps, etc., do not need you to reach the large network company product managers such proficiency, but must have a deep understanding.

SEM knowledge and skills: How to do bidding? Keyword Strategy, SEO program how to write? Seo How to execute? What are the modules and details? What is the core content of SEO? You know, some project strategies are based on search marketing.

Network to promote the dissemination of knowledge and skills: what are the ways to promote the dissemination of the network? What are the operational details of each way? If you want to integrate the dissemination of words, how to write? Network communication based on different industries, different models, different enterprises, the difference is very large.

Data analysis knowledge and skills: in vegetable root tan, this is the network marketing and traditional marketing The biggest difference, network marketing is measurable monitoring, supervision. Therefore, statistical analysis of data monitoring is a very important skill.

Network culture and the psychological understanding of netizens: Do not understand the network culture and the psychology of netizens do not understand network marketing. Of course, this is not to you always study the network of new products, network culture and so on, but you have a variety of network platforms, products, new products, development trends, network circles, network characteristics, etc. need to understand. In short, you are a real netizen.

Excellent copywriting skills: No good copy, God Horse is a cloud. Website sales force, the credibility of the need for copy to performance, network communication is based on copywriting as the core. Of course, the copy here is a comprehensive concept, you can understand the source of information, content and communication, specific can be text, pictures, video, animation, sound, games and so on. Copywriting ability is not equal to writing ability.

Other (domain name, server, certain technical knowledge, etc.): if it is to operate a complete project, there is no technical knowledge that is difficult to do well, understand technology is not to you to learn the code, that is the programmer, but you need to structure a website what kind of technical support you must know, You certainly need to have the ability to evaluate technicians.

Three modes of thinking

With the above knowledge and skills is not enough, to operate a network marketing project, the key or thinking mode.

Strategic thinking: Inductive and deductive, analysis and synthesis, causality and argumentation, this is the logical way of thinking, shopping malls such as the battlefield, the key to win or defeat in the success of the wisdom of the game, network marketing projects how to cut? How does it unfold? Where is the winning path? It's not a few tools, processes or techniques that can be solved, It is necessary to make a comprehensive analysis of the factors to draw the correct strategy to guide the overall project thinking.

Creative thinking: Is it surprising? A surprise? Creative thinking, divergent thinking, jumping thinking, in fact, for most of the small and medium-sized network marketing projects, if the strategy is appropriate, the implementation to the position can achieve very good results, but if the competition is very fierce, it will be from the marketing approach, the spread of the way to seek the surprise. But to be honest, the general marketing approach to create more difficult, dissemination of innovation is relatively more common.

Systematic thinking: What is the fifth cultivation? is the system integration, the system is the implementation of the necessary conditions, which requires the project operators need to have a systematic thinking ability. The system is not necessarily a large system, but systematic thinking ensures that trees are observed from forest to wood.

You don't think vegetable root tan is playing virtual, knowledge and skills are in a static environment to see problems, and knowledge will be replaced, skills will be outdated, only the way of thinking and thinking methods can play a real role in the dynamic environment. And any commercial combat is constantly changing, the world's only not become a change.

Knowledge and skills in four complex disciplines

Project planning and control capability

Team management skills

Human Resources

Communication skills

These vegetables root tan does not expand, because these do not necessarily have to be proficient, but certainly must understand. and management of this thing, knowledge is second, the key is personality charm and behavior style.

The most important point--project Operation practice Experience

Kuo know that, don't you? Su know that? On the paper to get to the end feel shallow, never know this matter to preach.

Above is the vegetable root tan in the Network Marketing Project Reorganization Summary Network Marketing operation competent talented person quality model, also can say is the essential skill. Summed up, does not mean that the vegetable root tan is very proficient, in fact, there are many modules, vegetable root tan also did not do well, need to continue to learn, hope and we continue to communicate and improve together.

The original text is published in: Vegetable Root Tan Network Marketing Organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.