Vegetable root tan: Talking about the aim of enterprise blog marketing and four major models

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Blog marketing is a lot of talk, as an important tool for network promotion, the importance of the blog is self-evident. But according to vegetable Root tan observation, in fact, most of the enterprise blog marketing actually carried out very unsuccessful, spent a lot of manpower and material resources, but nothing to harvest. We believe that in order to do a good job of blog marketing, it must first systematically understand the role of the blog and advantages and disadvantages, blog marketing purposes, blog marketing model, blog marketing, the key link and the nature of communication.

Vegetable Root Tan in the major portal blog platform also opened some blog, although there is no focus on operation and maintenance, but the effect is also good, now share some of my views and experience.

What is a blog?

Baidu Encyclopedia is such a definition blog: blog and translated into blogs, blogs or tribal pavilion, etc., is a usually by the individual management, not regularly posted new articles of the website. From this, we can think that the blog is actually a website.

Blogs can usually be divided into two categories, one is in the major blog platform to open the blog, the other is a separate domain name, independent space, independent program blog. For the second category, is actually a website, the characteristics of various sites have. We discussed mainly the first category, how to use the blog platform to carry out blog marketing. Of course, blogs have many different classifications, such as: semi-personal semi-official blogs of corporate bosses or executives, corporate customer service blogs, corporate product blogs, corporate blogs, personal blogs, and more.

The pros and cons of corporate blogs and corporate websites

First of all, the enterprise blog can use the platform of the crowd flow, can quickly achieve a certain promotional effect, so the effective cycle is short, and the company's Web site has no recourse to rely on; Only need to simply design some pictures to decorate the blog space can be used; third, the blog operation relative to the enterprise to simple, only need one and concurrently write some content can; four, the blog interactive more strong, the language can be more lively, more timely feedback, and corporate Web site interactive function development is relatively complex; Blog platform has a variety of blog tools, promotional tools can be used, which are easy to operate and promote; The blog content can be more extensive than the corporate web site, such as the company's small news, some humorous jokes, hot comments, etc., can be used as ancillary content.

But the blog relative to the corporate site has some disadvantages, such as: authority is not enough, who can register a "xx company official Blog", so authoritative, credibility is not enough, it is easy to fake imitation; platform-dependent, the blog autonomous Control Weak, and the platform's circle has limitations, it is difficult to cover the entire network, so to the late operation, In the same investment, the blog's asset accumulation is not as independent as the Enterprise website.

Four major models of enterprise blog marketing

We do blog marketing, especially the traditional enterprises to carry out blog marketing, must first clear the role of the blog, blog marketing purposes and models, because of different purposes, operating strategies and methods are completely different.

Model One: The blog as the official website, the use of blog communication to promote the enterprise or personal brand image, product image, the goal of the first public through the company blog directly linked to the enterprise, forming an intention to customers. The blog can use the platform's traffic to spread the enterprise image quickly, based on this platform, you can directly contact the target customers, for those who want to achieve this type of blog marketing, its core strategy: first, must be based on providing customers with in-depth value of content; The blog must first plan good structure, the product needs to carry on the sales force to show the plan, the company introduction needs the detailed and the authority.

Mode two: As the official website Auxiliary and the supplement, the blog because has the certain personalized nature, therefore the language style is more colloquial, the content may diversify, not only the company brand, the product and so on official nature content, has many target customers interested knowledge, the humorous joke and the hot spot event comment and so on, This can make the customer feel more cordial, more contagious. Its core strategy: first, strengthen the need to maintain day-to-day interaction and communication; second, personalized, perceptual language, the Internet can be fully utilized; third, the content of diversification, fun, you can discuss a variety of hot spots, four, can be attached to the company boss or a senior executive, publicity PR personnel or company departments of the column. Basically can the blog as a supplement to the company's website, no company official website of Small and medium-sized enterprises, even directly as the company's official website to treat.

Mode three: The blog can be used as a link platform to optimize the company's website to provide a platform for the chain. Although now the weight of the blog link is not as good as before, but still on the promotion site search engine rankings have a very big help, especially some very high level blog outside the chain, because most bloggers can first use the weight of the platform to pass, and then these outside the chain is basically one-way related anchor text chain. The core strategy of such blogs: one is to open enough blogs on all types of blogging platforms; the second is to update the content of the blog every day; the blog articles are related to the company's website, simple can be the company's Web site content directly after the copy of the simple changes; four is in Bovenri for the website do anchor text one-way link.

Mode four: Through the blog itself to hang ads to make money, basically the major blog platform to provide such services, many independent blog is the first to do traffic, and then use a variety of advertising alliances advertising to achieve direct profit. Generally speaking, bloggers of this type of purpose are mostly individuals. This kind of blog marketing and corporate blog marketing strategy is completely different, their main purpose is to do traffic, regardless of traffic is not the target traffic, because there is traffic there is advertising click Income (Sales into the mode of the advertising alliance must have sales transactions). So a lot of content out of line, or the title party, or network hotspots, the use of human weaknesses.

Blog marketing can be grouped into the above four models or purposes, as for other, such as purely personal private blog mode, not within the scope of our discussion.

Vegetable Root Tan Network Marketing organizations believe that the development of blog marketing, especially the Enterprise blog marketing must avoid weaknesses, the first clear thinking, determine the purpose and mode, can be targeted, do blog marketing. At the same time, blog marketing is best and the official site synergy, long-term and short-term balance, the effect is better. We often say that blog promotion, in fact, is to use blog to promote the company's brand, products and business, but blog marketing is not only blog promotion, it is necessary to determine the mode and purpose in advance, follow certain steps, and the blog itself must be promoted. Vegetable Root Tan continues to share blog marketing steps and blogs to promote some of the ideas and views.

The original text is published in: Vegetable root Tan Network Marketing planning organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.