Venture capital coveted "virtual world"

Second life is undoubtedly the most recent buzzword in the venture capital world, from Lotus founder Mitch Kapor, Amazon founder Jeff Bezos these angel investors to Globean, Benchmark Capital and other venture capitalists, no exception to its praise, and have come up with the real gold and silver funding for the virtual world of "development." The "Cool stuff" that Linden launched in 2003 has features of multimedia games and Myace community platforms and is interested in becoming a 3D Web browser. More importantly, it is trying to redefine the internet with the concept of a 3D virtual world--building a simulated real world in a three-dimensional space. Completely replicate the various scenes, details and experiences of human life to the Internet. A holographic restoration of human living environment in the real world, one side in the virtual world to create human survival, so that people can continue to create value on the Internet. This concept was quickly transplanted to China. March 19, HiPiHi company in Beijing released its 3D virtual world of the limited beta--hipihi world, "now into the limited beta phase, the summer of the public test, the autumn commercial release." "HiPiHi company CEO Xu to AVCJ introduced," There are already thousands of people have booked hipihi the world's land. HiPiHi will also finance 6.008 billion of billions of dollars in the last two months, with investors being two U.S. venture capitalists. What is the unique feature of 3D virtual world? How will it develop in China? What are the main obstacles? Why does this model attract the attention of international venture capitalists, can Chinese venture capitalists understand this model and support similar Chinese companies? Virtual World: Dreams Come true "it's not a game!" The game is a fixed plot and fixed mode for users to play, but second life more attention is human creativity; The game is a closed space, and Second Life is an open space. It's not a community either. Community is a form of society, now a large number of virtual community is to provide a product, let users play, so that users will eventually be bored. And in the virtual world, everyone can build a community, he can let others play, each person is a provider, is a value creator. "Xu to avcj his dream:" is a dream to support me to do this kind of thing, with the help of this platform, everyone can put the reality of the dream here. "Xu is more willing to use virtual world or virtual economy to describe the HiPiHi world and Second Life," This is a world, the user is the creation of the Lord. He cites two world declarations to prove that--hipihi's "world exists for You" and Second Life's "Your World, your imagination". Such a world is bound to require the recognition of virtual property rights, but also necessarily to restore the realand users create value for their benchmarks. When a user enters a virtual environment that is very much like the real world, he can redefine his personal image, redefine his social role, perhaps by becoming a café owner, or from a lawyer into a musician, to "change his dream" and recreate himself in it. Users can build a home of their own, such as the purchase of an island, and build their own house or pasture on the island, but also to many other people to develop the region to play, such as shopping malls, leisure cafes, exciting amusement parks and so on. The operators of these projects are not necessarily hipihi, or second Life itself, may also be a programmer, he developed a game, he bought a piece of land to operate, so that they can earn their own money, to start their second lifetime. The virtual world is embedded in real life. This is why Second Life and HiPiHi are also the cause of concern for economists, sociologists, jurists, the media and politicians, which are real-world mappings. The virtual value created in this world is likely to become true gold and silver, the most famous example is the German-Chinese female teacher GR, she in Second Life is a real estate business, with a value of real money 1 million dollar virtual property. In March 2006, she set up "GR Social Studio" in Wuhan, employing about 17 employees to carry out Second Life real estate management. The world is very suitable for creating value, the first credit to the creator of the virtual financial ownership, and secondly, it brings equality, who can do business on it, thus recreating a new free market economic development process, a variety of interesting new business models are not the same--from the network virtual industry, virtual shirts, virtual games, Virtual movie to Talent headhunting. Finally, it provides a more natural and realistic shopping experience for users to choose shopping time. In the future, it will become one of the most important marketing tools for paper media, TV, radio, portals, blogs and so on, and "Dell has already opened a direct selling franchise shop". Second Life has positioned itself as a virtual incubator of innovation and entrepreneurship. "Integrating economic elements together gives the right rewards for adventure, innovation and Technology." HiPiHi Xu that these values created in the virtual world will one day be measured as part of a nation's gross national product. Become the national fictitious economy, the information Economy Competition One index. But for Xu's almost paranoid dream, some of China's investors are more realistic: this pattern in the early stages of development, there are many games of color, the user accumulated to a certain extent before the more powerful display of community communication functions. Development to the later stage, the user scale is very big, many 3D industry chain company all on this platform to do, only then may become the real 3D Internet platform. "This is a big win for the field, is the blue sea, to enter the risk thanLarger, but the corresponding technical threshold is also relatively high. If successful, it will lead to unpredictable excess returns. "Wisdom x 伌 give the forged squat vector cheat Gallery  Blue 3D virtual world development." Second life can be smooth Chinese Shu according to the size of the user's client to do a classification of the virtual world, one is lightweight, in foreign countries such as Haohotel and Entropiauniverse, in the domestic such as Nana Rice. One is the same as Second life to develop their own core technology, is really 3D interactive platform, HiPiHi in which to go faster, there is still a development phase. Second life in the United States is gradually proved, but the 3D virtual world in China will not acclimatized, no one knows. Ding Hui Investment Executive director Chen Wenjiang prompted entrepreneurs to pay attention to the difference between Chinese and American internet users, "the average age of Internet users in the United States is about 30 years old, their IT technology level is relatively high." This is of great benefit to the development of Second Life with the main content of creation. But China's internet users are still 15-25-year-old young people, whether technical or commercial quality are relatively weak, and skilled people are often busy, this will not lead to the difficulty in the promotion, China's 3D virtual world to consider this situation. If in order to accommodate the user to change the original characteristics may lead to unclear positioning. "Shu also believes that this is a major problem," even in the United States, Second life to 4 million users also spent more than 3 years, the core users only about 2 million. Although the 3D virtual world, the usual user stickiness is very large, but because of the high demand for user quality, so the cumulative speed is relatively slow, this requires the start-up company has enough patience to nurture the market, pay attention to cost control, can not burn money too fast. In the promotion of the way to make efforts to seize the high quality of the crowd. To promote, the company can also help users design some items to sell to users. In addition, Americans are accustomed to using credit cards, China is not so developed in payment means, and the virtual world developed, the formation of virtual economic system, and the real world handover, our government is also sensitive, such companies should pay attention to communication with the government. "Xu's ideas are the same as those of the investors, who put the idea of promotion and market-building in the most important position, which he considers to be a major risk." "From the life, it requires the Netizen's creativity is very strong, and has the comparative professional quality, this is also his member growth rate relatively slow reason." At the same time it requires the user's computer to have a good hardware configuration, because every moment needs to dynamically load this virtual world of constant change. Independent graphics and oversized storage are not always available. There is also the difficulty of software development is very high, because it is simple to make a fixed product, but you are as a platform, allow two of development, the threshold of this technology is very high. "But to HiPiHi toSaid, the better is, after the practice of Second Life, 3D virtual world's revenue source has been relatively clear, according to the Chinese market for partial optimization can be applied. "More than the sale of land and land use fees, public goods advertising, to provide users with part of the public goods to buy, trading commissions and so on." As the technology requirements in this field are very high, so far, the Chinese model Second Life this model of the company is not many. From the combination of mmorg, Web page and 3D technology, to virtual simulation technology and distributed network technology, we need very professional technology research and development. In addition, in addition to technology, but also to establish a virtual world operating rules, it also needs the economics, law, sociology and other talents support. As one investor who has carefully studied the Second Life model says: "3D virtual world is likely to become a very real part of future people's daily lives." This is an area full of creativity and imagination, and for any internet investor, this business model is a beautiful prophecy. But no one knows when this model will succeed in China. ”