Venture forecast: 2014 where does the mobile internet go?

Since 2011, the mobile internet entrepreneurial wave has been raging for three years, the internet giants have launched mobile clients, preemption mobile platform. And a lot of entrepreneurs have seen the hot prospect of mobile internet, engaged in the mobile internet industry. Now three years of turbulent, entrepreneurial large forces and no one particularly prominent leader to break through the road, but the internet giants have launched a number of super app, a solid mobile platform status. So that more entrepreneurs are faced with is to continue to adhere to or transition, continue to finance the struggle or be acquired, continue to operate or bleak end of life and death choice. Here, small make bold to the mobile internet future direction made its own forecast, as to right, or left to tomorrow.

Forecast one: Super app dominates mobile desktop, or out of independent listed companies

On the contrary, super apps such as micro-letters and microblogs, which are more than 300 million users, will occupy smartphone terminals and, in the future, will be more likely to be used as a platform to access the services provided by small apps, integrating more and more small app functions to integrate into the carrier-style super app. Micro-letter There is such a trend, the same Baidu map also have such an attempt. These apps have a complete ecological environment that will provide users with a one-stop mobile internet experience from entertainment to socializing, from shopping to paying, on the other hand, these super apps also provide the role of diversion and transfusion for small and medium app. These super apps will form an eco-closed-loop, grow into a Big Mac mobile internet company, and even be able to create a public company. It is believed that Tencent Weibo, which sits on more than 400 million users, may be another successful listed company if it can be split from Tencent.

Prediction II: App Boom falls, entrepreneurs start to return to rationality

After 2012-2013 years of barbaric growth, app entrepreneurs will return to rationality. Looking back on the 2-year mobile internet explosion, more and more entrepreneurs are joining in, eager to get rich overnight. But now, 2 years, although a lot of apps have reached hundreds of millions of users, but have been struggling to find a suitable profit model, can only hug the thigh. Like singing, ink weather and so billions of apps do not know when to be able to profit, not to mention which users of less than millions of cock silk application, more sense of the road is confused.

App as a intermediate transitional product, can not carry the dream of entrepreneurs, more and more mobile Internet entrepreneurship Project aborted and died. At present, a large number of app download portals are controlled by the Giants, promotion costs are not high, in 2014, more entrepreneurs will Meng wake up, more entrepreneurial projects will tend to rational, no longer blindly the pursuit of individual users, more app manufacturers will give up the development of individual users, transformation Services enterprise customers.

Forecast three: Mobile Internet entrepreneur Transformation, pay more attention to enterprise application

More and more mobile internet companies are starting to sober up and reset their business goals. No longer blindly pursue the number of individual users, but more practical, through the development of enterprise customers to obtain income. More and more tools products are involved in business office, hoping to pay through the enterprise to achieve income. But such transitions are also tortuous, such as a variety of socially-available Office apps that are offered to businesses on the market. The sales of such software are more dependent on relationships, this and mobile internet entrepreneurs will be contrary to the original intention, many entrepreneurs hope that the excellent product experience to impress consumers to lead consumption, and for the enterprise market, the more practical situation is that more than 80% of sales rely on sales team rather than product reputation.

Forecast four: Mobile app Future or "Non-mainstream", more attached to hardware devices

Unlike the startups that used to play with one app in the past, in the 2014, more mobile Internet entrepreneurs will be born with smart hardware, soft and hard. This game is bigger, will not be the average entrepreneur can play the turn, need to have the capital strength or have the background of VCs to carry the banner.

I was in the Tiger Sniffing FM innovation meeting, once met an entrepreneur, he has just returned from abroad, with a sum of wind, entrepreneurship project is intelligent children's wear, children's wear with intelligent equipment, and through the app to personalized service. In such a mobile Internet entrepreneurship project, the app has become the most important configuration, most importantly, children's wear and intelligent equipment production, app has become a matching service portal.

Forecast V: Download Market dividend eat, income began to go downhill

It has to be said that the only benefits of the mobile internet breakout of the past few years are a wide variety of downloads, such as 91, with 91 mobile phone assistants and its Android market, selling directly to 1.9 billion of dollars. There are also 360 rely on mobile phone assistants, through the online transport and advertising location sales, income is also very rich.

And as more and more entrepreneurs give up their personal markets, moving to the corporate market, the download market will be less advertising customers, and with the rise of Baidu or browser light application, more and more developers will no longer use the number of users to upgrade the app as the first operating target, more through the browser or Super app to cover users, Download market will no longer lie the good time to earn money.