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"Double 11", the artificial creation of the online shopping festival, no doubt become the electric business industry of the year big event.

Online shopping festival is not the original Chinese, low price promotion of traditional industries to bring harm to the speech is unfounded. Many prominent investors have objected to this kind of concentrated promotion, which attracts users at a low price: artificially pushing up sales and selling at a low price will ultimately hurt the health of the entire industry. But whether it is the traditional retail industry in the United States "Black Friday", or after Thanksgiving "online shopping Monday", low price is the most effective means of promotion. The businessman who earns a profit at a loss will surely return to rationality or be phased out.

The data behind the show is online marketing, logistics warehousing, consumption levels and other aspects of the important reference value, only on the E-commerce industry itself, has the following effects: First, the emergence of traditional brands, and again magnify the embarrassment of self-employment; second, the cat "platform business" advantages obvious, The rational thinking which forces many electric dealers to return to the mode choice; third, the astonishing performance of mobile E-commerce, indicating the arrival of mobile phone shopping era; four, crazy SMS bombing, exposure to the protection of users privacy of the hidden dangers; Five, the Sales champion brand and category shows that this is a veritable network of large.

A number of traditional brand sales broke billion, ranked in the forefront of the sales list of sellers are almost exclusively brand, at the same time parasitic in the days of the cat's self-owned business website performance is dim, than the brand higher cost means in this drama, originally want to help traditional brand to carry out the positioning of online sales, it is more embarrassing, How to differentiate the positioning will be the subject before them.

The day cat is the biggest winner. According to the cat's trading fee ratio, only this day's turnover is enough to shock many coveted its status of the electric dealers. The advantage of "platform quotient" mode is more obvious, in the envy of other electric quotient, it will attract the rational thinking of electric quotient mode again.

In the breakthrough of 10 billion, from the mobile phone Taobao paid more than 500 million of the turnover. Although it accounts for only 5%, this data is the sum of Taobao in the first quarter of 2011 years, and it only took 13 hours. This astonishing data means that the age of mobile phone shopping has arrived! Mobile e-commerce will become the next hot spot of the whole e-commerce industry without dispute.

From the "Double 11" one or two weeks ago, many people began to be bombarded with all kinds of crazy text messages. I received a large number of messages, a few are previously purchased sellers, understandable. In the recent period, the focus on receiving a large number of unfamiliar business promotional information, annoying and annoying. This exposes the cat to the user privacy protection concerns.

This is a big event for ordinary young people, as can be seen from the brand and category of champion sales. Shoes and bags Brand is still the mainstream, in the creation of a digital miracle, but also need to think calmly about reality. Only in the premise of winning healthy margin and rich and valuable model innovation, China's E-commerce will usher in real prosperity. In this winter, it is not clear the "market" why the era of things, all the people involved, to catch a veritable network of large sets.