Vertical class blog site operating hard several times threatened to clear free users

"For months, many users expressed their indignation at charges, but more users are blessing and feeling, there are many users to ask, there are still thousands of e-mail reply in the future, decided to reply all BlogCN users Before the letter, to suspend the removal of free user data! "Southern Reporter registered China blog network (BlogCN.com, now renamed Bo Shang network), the message appears in red font at the top of the page. Previously, BlogCN had issued a notice, from March 31, 2013 onwards, the site will clear all the data for all free users. With the deadline for the final closure, many Internet users are saddened by the "blogs" and, of course, even more saddened by those users who are going to be drawn away from the "diary" because not only is it Text, more importantly, their own footprints and scenery no longer memorable.

Sad is not just a user, when WeChat, microblogging breeze, vertical blog sites are hard support, "blogs" are no longer the darling of the capital market, BlogCN is not the first retreat By. Blog carrier in the country has been away from the altar, declared the end of the blogging era?

Temporarily clear free user data

BlogCN said that after a decade of investing $ 15 million in BlogCN, it was discovered that no stable blog service could be offered to massive users. In desperation, only priority was given to the rights and interests of paid subscribers. It requires free users in March 31, 2013 to export their own data, overdue will not be able to export. "But you can enjoy our stable blogging service by upgrading to V IP." After registering with Southern Metropolis, we found that the VIP user fee is 68 Yuan / year, supporting advertising space and team blog.

Since November 18, 2002, BlogC N has been published on the internet for its blogger Muzi Mei, which published a fictional love letter on the internet, which aroused the discussion of "blog" in the whole society. In 2004, BlogCN received its first venture capital investment and started marketing. Previously, it was once known as "China's leading blogging site and blog trend leader, the world's largest Chinese Blog community, the world's largest Chinese Blog hosting service providers, Chinese blog search engine, blog Chinese station, has a strong Chinese blog system, is the first free Chinese blog hosting service provider.

BlogCN with such a bright and beautiful title finally unable to continue to provide services to free users. Many users or sad or indignant. "Beginning in 2004, for the first time started to write microblogging, blogging network in China, probably lasted for four years. Log in again today, even the ID is wrong. Fortunately, the NetEase backup, or else no bones! Or large enterprises Insurance ah. " "In the absence of collar days, Bo Shang network once carried more thoughts. Such a bad network, off the data, but also can not open the web, but spent many years. Now really want to close, and feel like a piano on the sea The ship in the division was instantly destroyed. "There are many netizens lamenting that" although it is only a bitter word, it records a lot of memories and is now gone. "

In the face of indignation netizens, BlogCN seems to have made concessions. In its Notice on Stopping Free Services, it said it will postpone the free user data until it replies to all BlogCN users! Until then, we can still export or upgrade your own data. "Before July 1, we will Reply all letters, and then clear the data to better serve VIP users!

"Blogging who wants to go, BlogCN is not suicide?" An investment community in Beijing said the free alternative products too much, there may be some users are willing to pay some money to retain the memory, and clear free user data behavior Will make the business continuity and credibility of the operation of doubt, in terms of their own, or will continue to choose the portal's blog.

Vertical blog site operating difficult

BlogCN is not the first, as early as early 2010, Microsoft, M SN global Spaces blog off service, then affected 30 million users, and BlogCN 2009 also for a long time can not be opened, was suspect closed. Recently with the withdrawal of BlogCN, vertical blog site once again raised the issue of survival.

Insiders said, BlogCN previous financing has long been spent, the recent very "hard." Fang Xingdong, founder of the blogging network and Fang Xingdong, chairman of the Internet Laboratory, told reporters from Southern Metropolis that he said that blogging is not easy. "The most difficult thing was that in 2008, when we had only about 20 people left, the team has now grown to seven or eight Ten people, mainly by revenue advertising and blog marketing, publishing around the promotion of copyright.

Due to the similar name, the blog China lying in the shot. Fang Xingdong also released a special micro-blog to clarify, "Blog China and the blog network will, as always, provide free services for China's vast number of blog users!" He said many people will Blogcn mistaken for the blog China, I hope you do not misunderstand. "We are convinced that blogging is free because blogging is a great content producer, not just for free, but for mature models and for bloggers to get paid. The problems with BlogCN are just cases that do not affect blogging or even blogging Inspire us to be good service! "

Fangxingdong said that blogging is more difficult to operate on a fee-based model. Even if the fee has to be based on the free customer's traffic, it has different opinions on how BlogCN removes free user data. "The major cost Including servers and bandwidth, and the data resources that have accumulated over the years are invaluable, removing visits very low. "

Cao Junbo, chief analyst and director of iResearch Consulting, said that blogging is still a widespread model as part of its functions or community-based websites. From the traffic point of view, the overall trend of the blog is indeed declining, the number of users and the length of stay are declining. Compared with WeChat, Weibo, etc., the attention of blogs is declining. According to its introduction, for portal sites, the blog's profit model is still divided into two types, such as Sina blog is still taking the media line, the main source of revenue for advertising. Tencent is free and free two roads take a walk, providing value-added service products, but also open advertising platform. Unlike portal websites, vertical blogging websites are more difficult and their traffic can not be compared with that of portal websites. Therefore, it is more difficult for them to realize their profits. They must make more competitive services and innovative products in order to win users and the market. "Billing directly to blog users, unless providing more powerful features of the service, or the user is not willing to pay, will choose alternative products."

Way out in a professional blog?

WeChat popularity, began to discuss the issue of fees, microblogging also has massive users, the situation of BlogCN also allow the industry to reflect on whether the era of blogging lopsided.

Cao Junbo said that so far, the blog traffic is still large, "This part of the audience is still large, can not say the end of the blog era, but for some portal sites, its importance relative to Weibo WeChat, there Decreased. "

Fang Xingdong said the blogging era has not ended. "I have personally used the Internet for 18 years. During this period, I also left a lot of text and picture information. What I really left was my own blog. At present, we all use microblogs. A month ago The information does not go back to see, but the blog, 10 before the blog to see now is still very interesting. "He believes that the blog as a rich content platform, irreplaceable.

Unlike everyone available to microblogging, bloggers also require bloggers have accumulated, many bloggers are producers of professional content, blog is also a gathering place for such a group of people. Fang Xingdong said professional blog is the real future. In its view, due to the differences in entrepreneurial environment, China's blog development and the United States showed a completely different trend: in recent years, the United States have closed their blog portal services such as AOL, MSN and Yahoo, etc., and professional blog is booming, including Wordpress, Blogger And The Haffleton Post. "Obviously China needs more time, with the portal to chase microblogging and other larger user base new applications, the rise of professional blog is inevitable!"