Vertical Electric Dealer Emergency: "Marathon run" still need plowing

Http://www.aliyun.com/zixun/aggregation/34734.html "> Domestic electric Business industry is changing rapidly. In the days of the cat, Jingdong, suning easy to buy, Tencent electric dealer set off a wave of price war, seize the electricity industry entrance, some vertical electric operators are seeking to sell and mergers and acquisitions, some of its own brands of enterprises are also plunged into the throes of transition.

For the vertical electric business, starting from the second half of last year began to become the capital market is bad, a lot of money fled, VC no longer favor the electric business industry, the second half of this year, the entire national retail market is very depressed, including Fank and other electric network sales scale compared to the same period last year, In the case of the constant burning of their own money, the vertical electric dealers are frequently in emergency.

The first half of next year may be the hardest time for a vertical electric trader. In the second half of this year there is a double large-scale promotional activities, in addition, the vertical electric operators through the platform to obtain sales, but the first half of next year, the cost of vertical electricity may also be magnified, sales will appear to fall. And the national retail industry downturn is at least until the second half of next year to ease, so the vertical electric operators will also suffer a painful period.

The entire electricity market before can achieve more than 100% of the scale growth, but rapid growth in the slowdown, this year is 50%, next year may be 30%, as the real economy is not good, offline category all to the line, more impact on the vertical electric business, the next 2-3 years is expected to the vertical electric business situation will not be too good.

Vertical electric operators are more of a marathon, not a sprint, the pursuit of the size of the game has changed, now the most important thing is to reduce costs and profit as soon as possible. In the days of the cat, the Beijing-East competition platform to do large-scale, while the vertical electric business to the depth, specialization direction. The industry views are as follows:

First, the electric business platform dispute has ended, now the platform competition mainly revolves in between 2 and 3, the vertical electric business marketplace The platform does not work, should plowing in the vertical domain to establish the moat.

Second, the vertical consumer to obtain the cost of individual users will only become more and more high, will not be the slightest relief, before the vertical electric business in the field of burning money to hit advertising to buy traffic will be unsustainable, through the strengthening of social elements and Word-of-mouth marketing Low-cost access to users is a feasible direction.

Third, in today's environment, E-commerce should return to the "business" of the essence, that is, strengthen the supply chain optimization and management capabilities, efforts to reduce procurement, logistics and other aspects of the cost, enhance their profitability. In the sales channel expansion is not limited to their own official website platform, you can actively try the line under the parallel multi-channel development model.