Vertical web site Erosion of portals

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The Internet portal can be said to consist of a series of vertical web sites/functions, and because of the all-encompassing mind and the potential of historical accumulation, many fresh patterns and lucrative areas will be tried. One of the problems facing the portal is that profitable projects often compete with independent websites that are more specialized outside.

This relationship between portals and vertical Web sites can be seen in the following examples: For example, the doubleclike to the portal, such as the search in the portal, such as the domestic real estate web site to the portal, such as advertising service providers (such as) to the portal and so on.

On the Portal vs vertical web site, the premise of discussing it is that profitable areas are "split" out, which is an irresistible trend. This is partly because the core competencies that assorted the portals are not clear.

What can we say? What are the core competencies of the grabs Yahoo's business today? (I thought, maybe Yahoo was a media company from the start.) Or, is the portal's ability to serve one-stop service. But are these core competencies? Can these resist competition?

Perhaps, facing the attack and erosion of the vertical website/function website, the problem of the portal is not how to compete? Under such a judgment, perhaps the action will be more objective.

This judgment is due to portals and vertical sites, which are completely different in two modes, complex system models and scale operating modes. The most advantageous difference between the two modes is seen in Jevri Moore's picture (excerpted from the company's evolution). Of course, the following customer situation, does not apply to the Internet. Portal, is the scale of operation; Of course, the drill down, the model and here to analyze the degree of match is not too high, from a point of view, that vertical Web site is the size of operations can also.

(Starting February 20 Fang Jun Business Journal)

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RELATED links:

"Company Evolution: How the Great enterprise continues to innovate", Jevri Moore, Machinery Industry Press, May 2007

Appendix (quote from company Evolution):