Vertical footwear electric dealers to reverse hit the rich is the first choice

Looking back on the shoes of the electric quotient of the scenery, and clothing, such as the electric business, such as booming electricity quotient field, appears to be Half-dead state. Shoes Electric business Prospects How good, is a lot of people are saying, and the back is bound to bring such a sentence: The key is how to do. In fact, to know how to do, shoes electric dealers will become the leader of the electric business, and as for the fourth round of the Lok Tao Net financing valuation 30 million, but the actual end was valued at 15 million, the market value shrank by half, and this credit has to be attributed to the ups and downs of the vertical category. Pat shoes NET, good music buy, excellent purchase network as vertical shoe electric quotient first formation, and Lok Amoy Net second formation, Lok Amoy Net is completely by the first formation and influence. When a vertical electric dealer is blown to the ground, vertical footwear electric dealers benefited from the great environmental gain very high attention, people who have the impression should know that at that time these shoes electric business giant has been the industry inside the upstart, to win a lot of network news, and in the vertical electric business downturn, began to decline.

Lok Amoy NET that year vowed not to take the brand route, finally or walk up, good music to buy business above problems, leading to a lot of negative news today, and the shoe net appears to be a lot of smooth, has been in progress and publicity has always insisted that the footwear, no category expansion, in fact, it has not encountered the situation Excellent purchase network COO Zhangxiaojun said that the network has no longer adhere to the vertical electric platform only as their own direction, it's another development goal is to become a vertical category of the channel brand, vertical shoe electric dealer become a node, become a few big platform a chance is also a distance from the point of view of how to operate.

When it comes to the 2013, when the electric dealers use the reverse attack to look forward to, then the vertical shoe electric business How to achieve the reverse attack, is located in the shoe electric quotient second, the third level and the new model of the shoe electric business how to survive and grow up? The author Huang Lang here combined with a few big shoes electric Trader's course to give a counter attack index rank:

First: Next to the rich (for two floors below the ladder electric)

Alongside the wealthy in the shoe electric dealer, no doubt good buy, excellent buy network is template, good buy is rich and strong Tencent investment, and good music to buy some channel and Tencent to borrow some channels and the entrance of the platform, although good music to buy now negative constantly, but not live well? Every investor does not want their money to invest in the Pacific, it is bound to pay attention to investment projects, the potential for good music to buy a lot. Good music to buy although today is the third of the vertical shoe electric quotient, but wins in the stamina foot, the disadvantage is not to do a good user experience, to find their own characteristics, rather than now a brain to compete for that position empty seats.

Excellent purchase network through the "Big fat" influence, in the supply chain advantage in the new channel industry to find mutations, pay attention to the integration of resources, Web site layout, commodity category and marketing strategy, so as to consolidate its industry status. Excellent buy nets have belle this employer in, there is no need to worry about a lot of things, but one of the shortcomings of the network is too young, compared to the good music to buy, pat shoes NET, in the vertical footwear this road walk and experience less, there will be a lot of problems are young mature must pass the stage.

Shoe NET in the development process has been a concern is that it "no inventory mode", and the impression of the shoe net to the outside world is that they understand strategic planning and operations, when other competitors to their own brand hesitation, the shoe net is already doing integration; in other worrying patterns, the shoe net has been sticking to their strategy. , in other rival mode occasionally redeformation, the shoe Net is a road to go on, apparently the shoe net from the beginning to see than other electric dealer is farther, this becomes it to stand out a key.

But don't ignore the big fat behind the shoe net: Goldman Sachs and Haina Asia, Goldman Sachs have the influence and the advantage believe very adults know, so behind the shoe net has been a few obscure supporters.

Lok Tao network behind the strength is also not weak, and several major Internet companies to establish cooperation, but also won the world's largest private equity fund tiger funds, the international well-known venture capital and capital combined with a joint injection.

Behind the name of the shoe store is Taobao, is also currently seen one. To borrow a word in a relationship, a woman is afraid to marry the wrong Lang, and a man marries a good wife will struggle for decades less.

Second: settled platform

The internet is littered with electricity companies, electric business platform, but the electrical business environment after several downturns and shuffle, a lot of platforms and companies to kill, the author is now to say that the point is: now easy to build platform, attractive not easy, how many we do not see the platform is in obscurity, Obscurity, and they were all confused by some notion. In fact, do not have to do the electricity business platform, the landing platform is a kind of savings and rapid establishment of a model of electrical business, in the current electric business inside several large platforms divide 80% of the flow of the remaining 20% long tail traffic is a lot of platforms in contention. The key to the platform store is how to promote, rather than push the platform, and for very large enterprises have the support of the line under the line is driven offline, remember that you can not wired and offline an independent idea, that way, the final result is a single choice, rather than multiple-choice.

Then for the platform is already in the platform for their own platform to bring the flow of an idea, the earlier shoes electric business excellent shopping network, good buy and so on by entering the third party platform, by external forces to reduce operating costs, improve sales, to through the big platform to break the profit problem. In the very big electric business platform behind is actually has a more awkward choice: is to choose a third-party platform, and this is a lot of electric business platform for the proliferation of a reason, because even if they do not good, can also help themselves through the three parties, if the platform suddenly drop can also be settled to attract traffic, The earlier Dangdang settled Taobao is also so. So the author is so that the powerful Third-party platform is the mother of the platform, in the difficult time can always go back to her mother's arms or to find her mother help.

Third place: Features or patterns

The vertical electric power trader has to do well the characteristic and the pattern, must return, the position, the reorientation, the early number quasi retail trade pulse. Consumer vertical mode of footwear electric dealers are not popular in the time, and C2B mode of IDX and financing tens of millions, there is no denying that there is a CEO Party credit, but from the beginning to see the capital began to personalized electric business platform, personalized electric dealers began to become more and more popular, In vertical mode, the overall focus of the business-to-consumer is shifting.

I think, in fact, regardless of the business or C2B mode, vertical footwear manufacturers should be clear, electrical business is what? The electric business is actually the commerce, makes money, do not put the electronic in front of the business, otherwise will walk very hard. When the electricity trader starts, how many investor crazy enters, sees a platform to swarm, now becomes very sensible, the investment result is to recover the return, is impossible for you to invest a false future, the investor always is the icing on the cake.

Shoe Electric Quotient presents a situation, the Lok Tao Net starts to brand to embark, the network of excellent buys in expands a platform, take the path of comprehensive platform, Pat shoe NET in conformity channel, conformity brand, good happy buys many brand route. The vertical shoe electric quotient of each family has come to a turning point, in the pursuit of transformation, the future of the shoe electric business in the world inside the giant began to chase at this node, who can survive, who is dead, who strode forward, and who is in situ and so on, the future will be presented.

Vertical shoe electric dealers have a long way to go, because at present it seems that the traditional footwear companies are hidden behind the scenes to see the play, they are the decisive factor in the market, but also the driving force for the development of this market. PS: Each issue of attention to an industry, the next for many people is unfamiliar field: steel industry, electricity business. Welcome attention.