Vertical information platform: Next outbreak point? Thinking about the vertical community

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Wrote a "Flow wholesale master", analysis of where to go to the net, beautiful said, melting 3,603 of the common logic of the site and play. After writing, the vertical search, vertical community has more thinking, this article is a note.

Vertical search, always exists. For example, the early years of the SouFun, to the recent years out of the search for steel nets, homes and so on. There has always been a new company and business model in this field. The reason is needless to say, because the general search engine such as Baidu and Google can not solve all the problems, and people have vertical information needs.

In addition to vertical search, there is a class of vertical community sites, I did not mention in the article, because they do not belong to the flow of wholesale mode. But if it comes down to the vertical class platform, we can find that there are many similarities between the vertical class community and the vertical search.

For example, I use two websites: knowing and Snowball. The former is a question and answer website, after a U.S. investment exchange community. Know the question and answer is according to the topic to classify, each person interest point is different, can according to own good and the interest point to add. For example, my main business is to study E-commerce, I will add the topic of "E-commerce", in this topic, I can find the same research e-commerce people, they may be running e-commerce journalists, analysts, e-commerce practitioners.

Through such screening, people with common interests come across together. You can ask questions and answer questions. Because all is a circle, such discussion will be efficient and quality. The benefits to each other are even higher. This is what Baidu knows not to do. Snowball's logic and knowledge are similar, I am concerned about the stock, I will add this stock as "optional shares", and then the background of Snowball will be for me to filter out the stock of the discussion, news. This information is related to my stock, and it will be more valuable.

From a business model perspective, the community that knows the answers is stronger and the user base is broader than the snowball. In the profit model, the ability to become cash seems weaker. Snowball Although is a stock investment exchange community, but because more vertical and professional, user quality is relatively high, it will be easier to change (U.S. stock account, immigrant ads). But the snowball is still keeping the page clean, and there is no hurry to cash out (May and not lack of money has a great relationship).

There is no doubt that the information platform of the vertical class is an explosive point. Whether it's a search or a community. Vertical search from Needless to say, there have been many success stories (where to go to the net, search the house), the vertical community in the past few years also has a good company, such as the sport of tiger nets, English-type Hu network. People used to say that the community is not easy, but I think that is to mop, Tianya social community said, for Tiger flutter, such as the Web site, the space is very large. Online, offline can be, because their user base is very clear, the number is large, advertising will be more accurate.

Return to the business itself, back to the internet, forget those too grandiose business concepts and stories, down-to-earth to do a practical, valuable vertical information platform is not bad?

Every day for the user entrepreneurial value, money, it will be far?