Vertical Life Search: Local information explosion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, the Love Network announced the strategic upgrade, the introduction of a new life search services-nearby search, focus on providing users with local life consumption site search services, aggregation of the entire network of merchants, the whole network evaluation, the whole network concessions, the whole network group purchase information to help users consumption decisions. Love Help network before Baidu CTO Jianguo (Weibo) was founded in 2007, currently in 265 cities nationwide to provide local life search services.

The need for local life search

Local information explosion

As the internet is becoming more and more widespread, the cost of user access to information is getting lower, user and life-related needs are growing significantly, so more Internet companies began to make a big fuss on localization services, a variety of localization services on the face, do classified information 58 city, the market, do local information 19 floor, Xiamen small fish, Social comment on the public comments, QQ Food, do buy the handle, the U.S. regiment, as well as various coupons, online reservations and other local services, with localized labels from different dimensions into life services. With the development of this kind of Internet life service provider, more and more information is provided, the local life information will explode, and the users are confronted with the choice problem when they face the huge amount of web pages related to life information.

Search Engine Blind Spot

Google, Baidu and other traditional search engines based on web crawler, can not solve only with life-related segmentation and personalized needs, the vertical search engine in the field of life can help users to obtain more useful information for local life services to provide consumption decisions.

From the show to the service, what are we separated from?

Search engine access to information is indexed by web search, simply from the user to obtain search results, search engine is more and more a set of recommended engines, this is the current search engine development direction. According to social relations, personalization, interest to make recommendations, and socialization, personalized search engine to the different needs of users to push more accurate results, in the traditional search engine to solve the problem of information indexing, vertical search engine to solve is the precise demand.

The life service of ordinary users is a channel through which information is obtained online and offline, offline information can be intuitive through the understanding and feelings, and online information hidden in the vast network of the sea, in this, from the online information to the line to complete the service, always separated from a such entrance, and foreign Google Places, Foursquare and other services and applications are also working on such portals, and Apple's Maps also integrates Yelp's local life search and tries to address this demand via Siri, but they are still far from being localized across the ocean. and vertical Living search engines do is to enable users to directly reach the information page, and based on LBS and other location services to provide accurate push, this is the vertical search engine to solve the needs.

What can the vertical life search based on lbs bring?

In the current common search engine, mainly based on keyword text Search, once the future of vertical search in LBS-oriented to push more accurate search results, the search may become the scene to go to a shop, vertical life search engine will be when you open the smart recommended shop promotions and promotional information, This is the life search demand point, of course, now the search engine is not so smart, but in more and more vertical and subdivision search engine appears, the search completely from the simple information index to the service window.

We look forward to this day.