Vertical social networking site: A recipe search engine that talks about delicious relationships

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It is really a heavy two days, try to find some fun and enjoyable content to share, this time the fun of everyone is popular food. Who doesn't love food? But if you are the family responsible for cooking every day that friend, must be a little bit of food and love and hate it? It's a hopeless thing to think about what to eat every day! Can not think of so many tricks, want to do not necessarily come out, do not go to the website search?

url:http://www.foodily.com/

Must have a lot of friends first will think of Google, search Baidu, a few days ago a friend QQ asked me what to share the food recipes good site it? I think for a long time, really less, A few days ago to see foodily.com, a little excited, it is not a lot of new sites, small series from a foreign referral tool to see, found that a number of users with a passion to recommend and share it, which let me have the desire to click. The website's interface is very like, the simple clear navigation, the big food picture as the whole station background, each refresh or arrives the website, the background picture presents is the different taste food. Small excitement, but also let me sigh, must share with you.

foodily.com--search recipes, find/share delicious, socialize with food

What is foodily? You can say that it is a practical life tool, as long as the input you want to eat the dishes keyword, you can find the menu on the foodily, of course, you can upload their own recipes, you can also collect the various recipes you like to become your private dishes list, You can always find the dishes you need. In this sense, foodily is more than just a tool, which is, systematically, a recipe search engine. This is also the year in search engine technology business Blekko choice and foodily cooperation reason, do is vertical search community-Recipes Search service. In addition, Foodily uses visual search services (Pictures of delicious food) to help users find what they want.

Thanks to this collaboration, foodily through Blekko's tag technology and Facebook's interconnectedness, making foodily a community of recipes for food. In time with friends to share food, recipes, and the food talent to make friends. Not long ago, Foodily released a Facebook app that allows users to access tens of thousands of food blogs and recipes without having to leave Facebook. According to Foodily, two-thirds of users in Foodily will share recipes with Facebook, discovering that users have a need to share their food with their friends, and that the potential market and the flow of traffic are prompting them to make their sites a social platform. Of course, this app can also be used to invite and add friends, or to follow the latest hottest topics of the day.

Small knitting individuals like this kind of community, as Foodily's CEO said: "Food is one of our daily social activities, the whole process we need to deal with a variety of different people, from eating." "Foodily focus on food, from a gourmet point of view, to enhance the user's various social functions, from a friend's preference to the number of people they share a menu, each user can see the data seamlessly."

Digression: The dilemma of "vertical social" in the era of open platform

Introduction on so much, began to talk about the digression. Allow the small weave to cite the concept of "vertical social" to illustrate the point.

Do not know whether you noticed, foodily from the birth, to the increase in functionality, the development of the app function, perfect, this way are based on the needs of users and one by one built. Truly based on the user needs of the site, this is the current life in the era of information explosion has been in dire straits for many years, we sound how to innocence, how precious ah. What is this remark?

Think of every day we will brush the micro-bo, thousands of information flow every day in front of our eyes, not to mention the new version of Sina Weibo, the entire one to meet Maslow's needs of all levels of human needs of the powerful massive application community ah that is! In fact, not just Sina Weibo, and then think of our happy net, New Qzone, everyone ... Amazing similar Ah! But, if so, why do I need so many similar and so cattle in the community? Because friends are different, experience different? or to see where to provide more functions, the other place PK down on the use of Which?

By heart, what will we do when we need some information? probably most of my friends, like me, use search engines. In fact, the information we need really in micro-blog, happy net on it? In fact, there must be some, but, how many people will search for micro-bo way to find their own content? Don't tell me that Google + is doing vertical socializing, and the topic of vertical social conversation today is not synonymous with " The concept of how to properly divide the circle of friends. Hope does not cause confusion.

In this case, we will find that social-oriented communities are gradually becoming the main social areas of our day, and how much they can be used to really talk about needs and functions. But why is it that every community is constantly developing new features and applications? In fact, there is only one essential reason: the retention of users.

Why are vertical social networking sites not seen by the market?

Individuals do not want to speak for a vertical social networking site. But, from the market and investment point of view, a variety of fine-differentiated vertical applications, including vertical search, vertical social, vertical community, almost no market bullish, specific examples can refer to this article Tencent technology. Small knitting for the commercial market and investment in this a relatively layman, can only from the layman's point of view to say something. The reason is not difficult to imagine:

User: Internet market, users for the king, who can retain the most users, nature is the strong.

Business development needs: To do finely differentiated products plainly is small public, to do their own little, the road is naturally narrow. A business product, or even a model, that focuses on long-term operational development can never be satisfied with "small".

The so-called "trend" in the guide: Before the two point of truth is understandable, but, in an invisible to the Internet digital industry market has brought a trend of guidance, entrepreneurs will be for the investment and market prospects, will not easily positioning products in a vertical area of a subdivision. This type of subdivision is also the following:

The more ideal model for segmentation is perhaps this: the application of the segmentation function is mostly used in the product form of app, then it is combined with the large mainstream community in the form of third party application, while using external search engine as the core promotion mode, which seems to be the most feasible at present. It is also true that the trend led to the emergence of a good model. But is this the only way to develop a vertical social development?

Small summary:

Large to Internet products, small to social applications, in the final analysis is not only a development model, great big good, big also have big trouble and hidden trouble, subdivision also nothing bad, a variety of vertical community may also be more close to the needs of users, bring us satisfaction, affinity and intimate it!

Socializing is not the full needs of users, the reduction of demand itself, from small start, perhaps more wonderful discoveries.

Between the lines, not professional rigorous, indeed abas from the real heart. If there is any improper, also hope to point out and a lot of excuse! Welcome to this topic!

Vivian Peng @DamnDigital (original content, please respect the fruits of labor, reproduced annotated from Damndigital http://www.damndigital.com/)