Vertical trend--facing the sea, with spring flowers

West Street Network President Guo Hongjing attend "Eric Expert face-to-face", and industry experts, netizens online to exchange, the value of vertical business, development trends and the characteristics of the West Street network to make a detailed interpretation, the prediction of 2012 grams of vertical enterprise development will usher "Face the Sea, spring flowers."

For a live record:

Netizen elockt12: Guo, in the customer experience aspect, West Street has what unique place?

Expert Guo Hongjing: I hope to provide experience-type professional sports shopping environment. We still have a big gap.

Netizen Austinranger: Guo, West Street net now direct factory directly to supply and the proportion that take goods from the agent is how much? How does vertical Business-to-consumer control supply chain pressure? Large-scale integrated category, platform-type electric quotient big promotion to West Street influence?

Expert Guo Hongjing: brand cooperation and supplier cooperation is relatively close. To help the traditional enterprises to expand the electric business is West Street has been insisting that much is money. In the sports field, the supply system, the big platform for West Street currently does not constitute a shock. At present many large platform sports supply, West Street in support.

Netizen Longskycao: Do you have any consideration on the selection of West Street?

Expert Guo Hongjing: Professional buying hands, system support, and traditional retail reference combination

Netizen Yingkang21: In many business enterprises, vertical Enterprises, the West Street "differentiation" is how to proceed?

Expert Guo Hongjing: do it backwards. From goods, supplies, to operational services, to marketing. This rhythm

Expert Rock Heart: The greater the business enterprise, will be more like Gome Su Ning, began to bully suppliers?

Expert Guo Hongjing: the cooperation between the enterprises must be a double win, reflecting the different values of both sides. With the change of enterprise scale and ability, the game relationship will change. Get support up and down, while offering value upstream. As the scale changes, the received support will change, must be within reasonable bounds, to be long

Expert Dongyang: Excuse me Guo General: In the face of 2012 fierce vertical electric quotient competition and optimization, West Street and other vertical mall The biggest difference is what? At present, West Street customers get the cost of how much, conversion rate is what level? Hope to discuss communication, thank you

Expert Guo Hongjing: We today's characteristics mainly in the back-end, the goods control, commodity operation efficiency, IT system support capabilities. Marketing cost 2011 accounted for 8%, this year is expected to 1.2%

Netizen polkatera4960: You are in the business, encounter the biggest difficulty is what?

Expert Guo Hongjing: Always face the challenge. Like climbing a cliff, ever-constant difficulties. It's probably the biggest challenge in the face of difficulties.

Netizen guanyu37z: Now the vertical class of enterprise many, 2012, is not the end of the electricity business, but the days of the electric business is also not easy, for West Street, what new methods and marketing means, in many enterprises in the enterprise long not decline?

Expert Guo Hongjing: As far as possible choose their own, reasonable return. 2012, based on the promotion of goods and operations will be our focus. The market will eventually return to reasonable, marketing this year is not our focus.

Netizen aiaimei8x: Very want to know, your past experience to do now do West Street have influence?

Expert Guo Hongjing: there should be. A fallen somersault tries not to stumble.

Expert knife Horse: Excuse me Guo General: Vertical in and Taobao Mall, Beijing East, when these giants competition when the advantage is? What is the disadvantage? How to avoid weaknesses?

Expert Guo Hongjing: The E-commerce market will also follow the law of the jungle. Will always experience the lush and thriving aquatic plants, will also be as dry as possible in the harsh environment. Whether to the lion or downstream of the chain of jackal, cattle and sheep, have the opportunity to survive. The vertical field of b-c, live easier, eat small, prey choice, like Jackal. must improve the efficiency of commodity turnover, from supply chain, commodity operation and sales. At the same time accumulate energy, don't be starved to death, keep enough cash. From the commodity structure and user structure are subdivided and specialization.

Netizen Bj92lishuo: All said that vertical E-commerce, will eventually transform into a comprehensive e-commerce, how do you think of this statement?

Expert Guo Hongjing: believe that specialization, market segmentation, there are many opportunities. Taobao's small sellers believe that they still have their value.

Netizen Bj92lishuo: Excuse me Guo, you to your company, determine the mode of vertical e-business, how to think?

Expert Guo Hongjing: Sports market has enough development space and growth rate. At the same time there are no particularly large monopolistic companies. In addition, West Street hope can advocate sports lifestyle.

Netizen Lvxiaolonglong: What do you think of the development prospect of vertical enterprise this year? Do you need to pay attention?

Expert Guo Hongjing: The future of vertical b-c at the back end will be more demanding the efficiency of goods and supply chain control capacity. Provide a professional atmosphere and value on the customer experience side.

Netizen Longskycao: Hello, the customer unit price of West Street is about how much?

Expert Guo Hongjing: 300 yuan. Winter will be higher and summer will fall

sdftwl1689: What are the advantages of doing vertical electricity quotient and doing department store electric quotient?

Expert Guo Hongjing: The opportunity of the big platform is getting smaller, the pattern is set up initially. There's plenty of room for vertical. The differentiation of products and services is very important to the vertical electric business.

Netizen Lalanalaz: All E-commerce enterprises are losing money to burn the scale, the whole industry into a vicious circle, you think the current development encounter the biggest bottleneck is what? Thank you!

Expert Guo Hongjing: Some enterprises have begun to develop healthily. This is going to be a trend. Vicious development of enterprises will gradually withdraw from the market. Be patient, of course. The biggest bottleneck is not enough specialization, from the supply, operation, warehousing, distribution, marketing, any point to the electric business enterprises to do their own, slow, high cost. The future must be the socialization of professional division of labor to support the efficient development of electronic business, reduce costs

Netizen Qiangzi: Excuse me West Street network promotion Way have what, you think which promotion way of order conversion rate is highest?