Via Jinshan Software Sina again involved in online games

Yesterday, the Chinese-made online games manufacturers Jinshan software and well-known portal Sina announced that the two sides will jointly operate Jinshan under a 2D network game, which is the joint operation with the grand, Jinshan again with the first-class network media share its products, which also marks after a few years after Sina back to the online games industry. Jinshan Game CEO Zou said: "Jinshan bullish on Sina's powerful media resources and massive users, the current Jinshan lack of just a broader promotional platform, Sina can make up for this."　　"People familiar with the analysis, Sina can also benefit from this cooperation, Sina has no experience in the development and operation of online games, the choice of joint operations is to enter the online games industry more secure way, can also accumulate experience." As early as 2003, Sina had a high-profile entry into the online gaming industry, the agent was very popular "heaven" and "Paradise 2" two games. But because of the strategy and channel both sides frustrated, Sina after 3 years silently withdrew with South Korea NCsoft joint venture company Shanghai Sina Le gu company.　　Since then, Sina has been clinging to the role of the portal site. But the other two of the three portals are in the online games industry, earning pots full of pot. Data show that the second quarter of this year netease revenue of 128 million U.S. dollars, Sohu revenue 127.1 million U.S. dollars, and Sina's operating income of only 90.3 million U.S. dollars.　　More importantly, the advertising revenue that Sina relies on for a living has also been affected by the financial crisis. The excitement of the peers and the current situation of crisis let Sina seek change. At the end of September, Sina's management, led by Sina CEO Charles Chao, bought about 5.6 million common shares of Sina and became the largest shareholder of Sina, at about 180 million US dollars.　　At the beginning of his tenure, Chao made it clear that he would not rule out the game. It is noteworthy that, shortly before the two sides announced the cooperation, the Director of the Press and publication Administration said that the online games industry will be fully cleaned during the year, which has cast a shadow on Sina's return to the online games industry. And Via Jinshan, is undoubtedly Sina landing in the field of the most secure channel.