Vice president of nine cities on mobile games: Channel more differentiated competition for net income

Nine City vice president Shen lead: Nine City vice President Shen today in the United States Forbes magazine online edition, to China's 2012 years of mobile industry development forecast, smartphone users to break 100 million, the three major carriers fully support the iphone and Android impact expansion are on the list. The following is the full text of the article: September 2011, China's mobile phone users have more than 940 million, and more than half of new users choose 3G devices.　　All indications are that China will be the next major mobile market, where mobile gaming will play a key role and generate huge revenue for the region. It's not just Chinese companies that speak for themselves, from Brooklyn to Bangalore, where all the big mobile app developers share the same view. I have a deep understanding of this: nine cities move the past two months of the game has added 500%, in all 635 games, half of the Western developers. During the two months, the number of players in the nine-City game Center doubled, and the mobile gaming community doubled every two months. Yes, doubling every two months, which has hit record speed. According to the previous growth cycle, I made the following forecast for 2012:1, China's smartphone users breakthrough 100 million up to now, China's iOS, Android and Windows smartphone total about 50 million. China Unicom (Weibo) has started selling iphones, but China Mobile, which has not signed with Apple, still provides services to about 10 million iphone users. According to research by market research firm VisionMobile, the mobile phone is already dominant in China thanks to lower prices and the appeal of prepaid handsets. Operators are also starting to offer pre-paid smartphones. Smartphones are strong enough to develop in China and will continue to grow in the future.　　This also leads to my next prediction. 2, all three Chinese operators will support the iOS iphone bare-metal has attracted a large number of Chinese mobile phone users, I expect China Mobile and China Telecom (micro-blog) will be signed with Apple in 2012, thus significantly improve the iphone's coverage in China.　　It will also boost the sales of iOS apps in the Chinese market. 3, China's game distribution market will continue to differentiate, independent channels of more than 100 with Apple and Android in the United States to adopt a centralized application store model, China's application market is highly differentiated, operators, hardware manufacturers and third-party Enterprises can provide distribution channels.　　There are currently 43 channel partners in nine cities, but this is only the beginning of China's application distribution sector. 4, Android devices will expand in the Chinese smartphone market impact Gartner's report shows that Android had the first global smartphone market share over 50% in the third quarter of last year, and higher smartphone sales in China and Russia helped. While there is no exact figure for Android smartphones in the Chinese market, third-party Android app stores are still growing, and manufacturers are developing Android devices that are closer to local users for Chinese consumers.　　As an alternative to iOS, Android is gaining popularity and expanding penetration. 5, game purchase will become the main source of revenue in mobile games in China, 95% of PC network games have adopted the micro-trading model. I predict that with the increase in smartphone users in China, much of this money will be transferred to the game-buying market.　　This is certainly good news for free application developers. While there is still controversy over when China will become a superpower, China's superpower status will undoubtedly be established by the end of 2012 in the mobile gaming arena. (Ding Macro)