Video box suddenly stopped suddenly mysterious machine

Box Users can watch HD TV on TV for free, can move traditional PC, mobile terminal to living room User can use WiFi after using radio and television User can not download third-party video application Application Center has been Download software is not affected by the normal application

Yesterday, the Internet came the news that the radio, television and Press and Publication Administration in mid-month for Internet TV licensees letter, requiring immediate closure of Internet TV terminal products illegal video software download channel. The move came out with an uproar in the internet. Many people exclaimed, "Once the hundred favored boxes are finally coming to an end," they even call it the most stringent online video ban in history. However, some experts in the industry interviewed Beijing Youth Daily yesterday, said in fact, this time is not the introduction of a new ban this time, but began to be introduced on many years ago, the rules of the real.

Yesterday, the Internet came the news that the radio, television and Press and Publication Administration in mid-month for Internet TV licensees letter, requiring immediate closure of Internet TV terminal products illegal video software download channel. At the same time, SARFT has banned Zhejiang and Shanghai television boxes from pre-loading unverified video APPs and demanded that the two Internet TV licensees, Hua Hua and BesTV, consolidate and immediately close down all commercial audio-visual websites in all their Internet TV end products Client software and all kinds of video aggregation software and Internet browser software download channel, and the software has been downloaded immediately to the technical treatment, before the rectification is not completed, may not issue a new Internet TV terminal products.

In response, the launch of the "Lynx Magic Box" Internet TV set-top boxes in the media yesterday confirmed to the outside world has received higher authorities on its Internet TV set-top box verification requirements, and said it will immediately be rectified.

The ban is not just a new law enforcement is strictly enforced

The move came out with an uproar in the internet. Many people exclaimed, "Once the hundred favored boxes are finally coming to an end," they even call it the most stringent online video ban in history. However, when he was interviewed by Beijing Youth Daily reporter yesterday, the leader of the Digital Culture Working Group of China's Interactive Media Industry Alliance said in fact that this time it was not a new ban that was introduced this year. Rather, it started to make judgments on the rules that have been promulgated many years ago It's

In fact, the General Administration of Radio, Film and Television of the People's Republic of China released a document entitled "Requirement for Operational Management of Internet TV Licensing Institutions" numbered as "No. 181" as early as 2011, which explicitly stipulates that Internet-enabled Television must have access to the Internet through the TV integration platform, but not directly to the public Internet. Since then, SARFT batch certification of a number of Internet TV integration platform and the issuance of licenses, color TV enterprises can be unified through these integrated platforms to provide users with access to Internet content. "But in fact, the box now basically broke the ban, completely turning the TV into a computer with a random access to the Internet and seeing what you want to see."

"Box" rise challenge television Internet ban

With the development of new technologies, more and more novel "box" has become the new partner of many families TV. The so-called box is actually a network of peripherals, the box can be said that there is no screen of the computer, if connected to the TV completely into the computer, you can freely browse the Internet, just a touch of light can easily browse the Internet Web video.

According to the reporter, this time, two licensed Internet TV integrated platforms were also criticized by the SVA and the Press and Publication Administration. These include the "Lynx Magic Box" Internet TV set-top box and the Blockbuster's small red Internet TV set-top box launched by China Media . SARFT said both companies "seriously violated the Central Government's requirements and the administration's relevant management policies."

Color TV manufacturers stop pre-setting video client

In fact, not only is a set-top box business, many color TV manufacturers in order to attract customers, in their own television preset video site client has become an open secret in the industry, its purpose is to facilitate users to watch online video programs to increase the attractiveness of their products.

"In fact, the client is a disguised browser, a few years ago had banned the TV pre-set browser, but now the client came out, the equivalent of another vest and into the TV." A color TV factory told North yesterday Blue reporter, before basically all manufacturers are doing, and even more than who pre-set client more, who from the net to more convenient.

"We all violated the rules, and once the law enforcement is strictly enforced, people feel it is unacceptable." Bao Ran said yesterday that this is actually not a new Deal for Internet TV programs, but the original law enforcement was lax.

According to Beiqing Daily reporter learned that, in fact, as early as a few days ago, already got the news of color TV manufacturers have quietly stopped in the television pre-set commercial video site client.

"Box" disrupts the copyright attribute

According to the reporter learned that the Beiqing Daily, in addition to the growing proliferation of television access violation of the Internet, the current mass video content on the Internet there is also a serious copyright infringement.

Package Ran introduction, the current video content according to different playback media have a very careful distinction between copyright, such as the same content in the computer, television or mobile phone play belongs to different copyright. That is to say, although a video website has obtained the copyright of computer playing, if it allows the user to watch these contents on the television through the Internet, it is actually the infringement. However, the emergence of the "box" completely disrupted these copyright attributes. Nowadays, the video contents that people play on television through "boxes" often come from the online version of the video website, that is, the content is often only played on the computer , And does not allow it to play on television.

"And more informal video sites may not have any copyright, the original flooding only on the computer, and now into the television media more widely spread, resulting in the proliferation of violations." Package Ran said. Therefore, he insisted that the SARFT ban now is not as influential as the imagination of the outside world to defend the traditional television set-top boxes and traditional television programs that face severe challenges. Instead, it focuses more on online video Chaos, is out of "net net" considerations.

Text / reporter Zhang Qin

News tracking

The existing 2 million "Box" users ban video applications

The relevant person in charge of Alibaba said yesterday that "Lynx Magic Box" has actively conducted self-examination according to SARFT requirements and timely shut down the download channels of relevant clients to ensure the audio-visual environment is healthy and orderly.

According to reports, SARFT in mid-June and the number of media communication, requiring immediate third-party video application download channel is closed, Alibaba and the number of media has been self-examination, the relevant client download channel closed.

After closing the channel, the interests of related users how to maintain? In response, the above staff further explained that the two products have been on sale at present, nearly 2 million users have been installed users are developing relevant solutions. Lynx yesterday to clarify the reporter to the North Green, has purchased and installed the box, the normal use will not be affected: "Not network rumors that the box can not be used, but prohibited the installation of other online video client."

Lynx magic box is by Alibaba Lynx United Nations famous smart TV box manufacturers together to build the network HD set-top box. Through the "Lynx Magic Box", users can freely watch high definition movie and television, play somatosensory games, online shopping, pay for water, electricity and coal, etc. on TV, and move the traditional PCs and mobile terminals to the living room.

Text / reporter Wu Linlin