Video cloud will be the new force point of 2014 Music Vision

On the eve of the 2014 Spring Festival, Le will announce the operation of the two or three-year video of the open platform independent of the music vision, set up a le-View Cloud Computing Co. Le See the CTO in the interview explained the original intention of doing so, Lok Vision has been to build their own unique ecology, including platform, content, terminals and applications. The establishment of cloud computing companies, mainly because these years in the platform, technology and business has been a certain accumulation, hoping to make this business bigger and stronger. In addition to their own strength, Dr Yeoh is optimistic about the Internet in the direction of mobile, large screen and video, such as the development of the trend. In the future, he believes, more and more information will be hosted in the form of video. There are other hotspots in the Internet--Big data and cloud computing--and the advent of the 4G era, which makes the infrastructure more sophisticated. And cloud computing will be a very important trend in the whole big industry. Cloud video is actually just a use of cloud computing in the video field, and the company will start with Cloud video, and will consider the real computing and storage areas of cloud computing in the future.

Similar to Amazon's AWS Services, the daily traffic fluctuation is relatively large, the peak needs more resources, and during off-peak hours most of the resources are idle, so the Lok will be in off-peak hours to open these resources to the need for video services businesses and individuals. This formed a video of the music of the open platform, in fact, is also the earliest music to take out the business. The platform will be open to third parties in the six major segments of video-shooting, uploading, storing, transcoding, distributing and playing. After the cloud computing company is established, it will mainly provide basic services, several levels (from bottom to top): infrastructure, including hardware and network equipment, infrastructure, including virtual machines, databases, and so on; application services, the public services under the Lohas ecosystem will be on the public cloud Platform, Some of the unique functions of the video network Service applications are in the entire Web site system. "These public resources, in addition to providing to the video network, can also be provided to third-party customers." The main thing is to precipitate more of the upper layers to form common platforms and components. Dr Yeoh added.

At the moment, the cloud video business has supported tens of thousands of websites that need video, the field of electrical business has Taobao, Jingdong, Suning easy to buy and so on, automotive industry, such as Love card car, the former automotive industry advisory information mainly to graphic, now a large number of information is reflected in the form of video; The game field also has many customers, More and more of the introduction of the game will be the use of video format, the media sector has zhongguancun IT products evaluation part of the television media has Hunan TV, Zhejiang TV and so on; Given these market opportunities, Dr Yeoh has full confidence.

Why are so many customers willing to use the cloud video business of music? e-ENG Analysis, there are three main reasons: technical advantages, professional team to do technical services and the industry's first advantage. Le vision deployed almost all operators in the cloud on the deployment of servers, for example, CRC users can use our deployment on the CRC server. As the first television service, the need for high bandwidth, because to see High-definition video requires high code flow services, you need to deploy more nodes, using the form of the nearest service. If the distance, the code flow will be relatively low, affect the stability of TV video. "This is actually a very big difficulty, at present, Le View has been paved in the country more than 200 nodes, the cost of a long time and a lot of energy." "Dr Yeoh said. and Youku and Archie video website video business does not need such a high stream of code, also do not need such a high network coverage. In addition, the music is the first to do paid business, a bit like the road bus, in the rush hour, only paid users can use the "Bus road." Such technologies are not available to other competitors, and their beginnings are mostly in free mode. All the starting point of the technology is business-driven, as the pioneer in this field, based on these research and development, has gradually accumulated a certain technical advantages.

The analysis and processing of large data has attracted more and more enterprises ' attention. Oxfam has done some big data applications and has been applied to the smart recommendation engine, Dr Yeoh said. Le Vision has its own large data platform, the collection of music to see their own terminals on the data and the platform on the site's user behavior data. For example, a user who saw the video of Mercedes-Benz in the morning, saw the video of IPhone5S on the east of Beijing in the afternoon, and watched the video of how to eliminate beer belly in the evening, can roughly judge that this is a relatively successful male. You can recommend some ads or other content for the user that suits him or that he is interested in. Previous video recommendations are recommended by editors, and are now mostly recommended by smart recommendation engines. From the available figures, the percentage of clicks on these recommendations has been considerably improved. "This is only a relatively shallow level of application, there are many scenarios for large data." "said Dr Yeoh.

Market cultivation

However, although from the business point of view, all kinds of data in the rapid growth, but from the income point of view, Dr Yeoh admitted, is still in the market for the incubation period, in education, medical and other vertical areas still have a lot of space waiting to open up. He shared a small story of early market development. A few years ago, le saw to the Jingdong recommended video, get the first response is not needed. In order to do a good job of market development, le Video will send a special team to help Jing Dong shooting video, please host to introduce products specifically, even to hire a studio, by the camera to carry video cameras. As such, now there is no need for the music team to do the video shoot, more and more customers have recognized and accepted the video this form of presentation. "It is very clear that video will be an important trend in the development of the Internet in the future," he said. "Dr Yeoh said. In addition, Le Vision will help customers do business development. Previously, these traditional Web sites in the content of the operation of no concept, no concept of video, music is not only a technical company, as well as the operations team to help customers audit the content of the upload, to provide customers with experience, tell them how to improve the flow of video. This is also the development of the Internet market is very important initiatives. There are currently two modes of free and charge. Customers who enjoy free services want to put video ads on videos and enjoy commercial rewards through advertising. Generally speaking, users with free services are more biased.

In addition to previous accumulation, Dr Yeoh said future market development efforts will also be in two directions in the industry and mobile end, especially the mobile end. In the near future, we can see that there are many mobile end customers and the video cloud computing technology docking. For example, the electrical business of the video of the sun, there are social platforms based on some mobile video sharing.

In addition, the video cloud platform brings together a lot of partner content, said Dr Yeoh, which can form something more valuable. For example, the video content of the user is on the cloud platform of the music vision, in addition to some confidential content is not authorized to the music, some of the content is also authorized to the music, so that music can also be used, and even some content is the user hope to get more spread, see more people the better. At this point, le Vision can output the content to the place where it is needed. For example, some it Web sites will have a number of video-profiling videos, such as the iphone's evaluation. At this time Jingdong just need an iphone evaluation video, placed next to the corresponding products to help users understand the details of the product, while this video from the professional It website, there is strong reliability. and video playback finished just have a link can link to jingdong purchase. It's a wonderful thing to think about. In this regard, Dr Yeoh admitted that the integration is very difficult, in addition to the basic technical services, this will be the cloud platform is exploring the value-added services. In this way, we can give full play to the advantages of the platform and the ecological advantages of the music vision.

2014 planning

Referring to the 2014-year plan, Dr Yeoh said there were a number of goals in terms of technology and infrastructure. For example, the number of nodes in CDN will be increased from more than 200 to more than 300; there will be some optimizations in core technology, including several important technologies that are popular in the entire video field. For example, h.265, the resolution of the TV set from 2K to 4 K, these technical aspects is the technology platform needs to be constantly improved and considered points.

Bianhouyu language: In the words of Dr Yeoh, video cloud is a relatively vertical area, there will be great development potential and space. What we will achieve in this field is to be seen.