Video electronic commerce is just a legend (i)

Web2.0 appeared, 2008, Web3.0 became a bright hope!

After the advent of the Internet, in 2009, IoT became a beautiful dream!

After the advent of E-commerce, 2010 video E-commerce has become the goal of all efforts!

Ten years of change, China's internet has emerged a new model, creating one after another miracle. But also have to face is that China's internet success is only a small number of sites, more sites in the pursuit of goals when the annihilation in the era of development.

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Attracted by China's hundreds of millions of internet users ' consumption demand, trillions of market share stimulation and domestic and foreign investment interests, China's Internet market often emerges emerging concepts and models. Although the emergence of each new model, has brought about changes in the market environment, create market miracles, enhance the awareness of netizens, attract investment into the hope. Although the emerging model has not been tested by the market, it has been wildly advertised by some media as "innovation" and "commentary", which the Internet people relish. But because blindly follow the foreign country, the consumer awareness of domestic netizens is expected to be too high, the market environment is too optimistic, ignoring the market competition costs and other comprehensive reasons. does not conform to the market Law network pattern, after the competition baptism, after all cannot avoid by the market elimination the brutal reality. So many emerging internet models, because they do not have the market development potential, can not produce sustainable profit model, can not form a commercial market scale, only to maintain a "good appearance" of the image quietly exit the market.

has been identified by the industry is the inevitable trend of China's electric business "video E-commerce"-In the form of video Shangping platform to promote goods, enterprises, services, information E-commerce model. Although it has been praised by many industry people and major media. However, the authors believe that its actual development is bound by various conditions, in a very long period of time, in China's Internet environment, social E-commerce can only be as a legend exists, completely do not have the ability to exercise and practice.

The cost of innovation is too high

As early as in 2004 a large number of video sites suddenly red, the major media have rushed to report the Chinese video technology has matured, video and E-commerce will become the next five years of pillar mode, video E-commerce will begin to create myths. China Video network and other sites, on a high-profile start of the video E-commerce model.

However, until today, a few of the original scenery of the video site, because there is no profit model and under the Copyright policy constraints. After spending all the money on the venture, he chose to change careers or go bankrupt. And there is no mature video e-commerce site, most sites have given up, even if there is a Web site in the unremitting efforts, is also a dilemma. If the video network can be called "short-lived", then video E-commerce can only be called "ephemeral". Even the moment of glory has not been owned, in the countless praise of the sound of the exit stage.

The emergence of video electronic business model is not driven by objective factors such as market demand, competition evolvement, economic environment and technical means. is entirely because of some enterprises and individuals, in order to pursue "innovation" and "innovation." Unrealistic innovation mode, although make video electric business idea is much attention, but can not operate illusory mode, naturally will not produce profitable operation result.

Because of the blind innovation failure of the Internet station, has been a minority. Because of the direct meaning of the two words "innovation", all operating costs, human costs, promotional costs and office costs are all without basis. No reference to any successful experience of the internet can only be stones. Of course, only the first person who dares to eat crabs is a hero, and China always needs a hero. However, the cost of innovation for video dealers is at least 10 times times higher than that of ordinary electric dealers, or even a hundredfold. The cost of this failure, at least in today's Internet enterprises, more than 90% of the site is unbearable.

Second, the hardware cost is too high

In E-commerce site, the normal display of a commodity or a business picture and text information, there is 1m-5m space enough. Hundreds of items on the site, only need 3-5 servers to be fully functional. And in the video E-commerce site, through the way of video display a commodity or a business, to ensure that the quality of the screen, the content of the clear, at least 5 minutes long, file size at least 50M or more. This does not include those that must be explained in detail to explain the market advantages of science and technology, functional products or enterprises.

The same is propaganda to show a product or enterprise, video file size is at least 10 times times or even 50 times times the text message. At this time the high requirements of the server is self-evident, a common server price between 230,000. To meet video browsing of video server at least a hundred thousand of-hundreds of thousands of range. The bandwidth speed of a development and mature electric dealer website is at least able to support more than 5000 people at the same time online, peak between tens of thousands of people at the same time online is also a common thing. At this point must also follow the flow of unobstructed bandwidth, while still looms large bandwidth costs.

Video E-commerce in the first phase of the hardware cost, than the normal electric platform dozens of times times higher, and is completely one-time input. In China, where the development and small and medium sized electric power companies are gathered, are there several websites that can really afford it? Just imagine, in our country registered capital of 1 million yuan of electric business enterprise, already is medium-sized above scale. In the removal of office costs, six months of staff costs, promotion costs, only the service and the bandwidth will account for more than 300,000 yuan. This means that the site must be profitable within six months. This goal, at least in today's electronic business environment, is tantamount to Shirung!

Even if there are websites with huge investments, it is hard for the investment agencies to agree to put a large sum of money into hardware that is not desperately needed. Because today's investment institutions, no longer with the electricity business, they ask very simple, is "icing on the cake" with rich.