Video game pioneer wants to challenge Zynga to push third generation electronic games

Richard Garriott was hailed as a pioneer in video games, and at the Las Vegas Dice Summit, Garriott said he knew he was late and didn't catch up with the social-gaming boom in time. Now he's saying he wants to overtake Zynga's FarmVille and CityVille in social gaming.　　It is understood that Garriott's new gaming company Portalarium will launch its first big social game in the next one months. Richard Garriott Garriott has developed the industry's biggest online game, "Tabula Rasa," but ended up failing, which made him instantly hit the bottom. But he is not a big talker, and if anyone poses a threat to Zynga, who has more than 200 million months of active users, it will be a video game veteran like Garriott. Their capital in this business is that they know the game mechanism and how to develop creative, quirky and interesting games.　　Now he is planning to launch a "third-generation video game" through the new company Portalarium. Portalarium has released two simple gaming games on Facebook to test the company's success in users ' stickiness or engaging users for a long time playing games.　　Garriott said the company would issue its first social game on Facebook, Hi5 and other social networking sites over the next one months. Garriott says his game is not a replica of other games. But he did not describe his new game too much, because he feared that someone would copy his ideas, which is one of the differences between social games and traditional games.　　Traditional game operators in the early days of the release, began to do a lot of publicity for the game to arouse people's attention, while the social game companies release the game is extremely low-key, only when the game formed a certain climate to start vigorously publicity. Garriott said he was two years late for entry into the new field.　　He advises peers who are committed to traditional game development to join the development boom in social games, or they will be in a difficult position, as the revenues of traditional games are still going downhill even with increased investment. He thinks, "The game company is time to take action, the first generation of electronic game development took 10 years to mature, online game spent 5 years." Social games may mature faster, and the market door will soon be closed. He says developers who step into social gaming are learning how to make money by developing casual games. Every time you enter a new game, the number of users will grow 10 times times. Almost everyone, whether women or men, can be the self-proclaimed gamer, "This period of game development is exciting and we are entering a new era." "It is understood that Portalarium developed a series of development tools, these tools can" break up the development of different games barriers, "a simple development process. He feels it is not easy to promote his game to users who are playing other games, so it is important to know what games are played by friends around them. (Edit/Xu Mingming)