Video site encounters a collective Waterloo

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At the beginning of 2006, all kinds of video sites springing up in general, quickly swept the entire internet industry, killing into the video field of more than 300 sites, "2006" is well-deserved known as video year. Probably unbelievable, just a year later, the video site has almost become the investor's "poison." What caused the video site collective encounter Waterloo?

1. Yinzidu

The internet era began, the earth is getting smaller, shorter cycle, people exclaimed, "The world has flattened" at the same time, the development of the Internet's own cycle is also rapidly shortened, increasingly involved in their own manufacture of fast-paced host hit.

A network revolution started with web2.0, from blog to video, from sharing to live, wealth halo cover up the network driving force, bubble in the direction of Lost intermediate level rise, hundreds of of video sites, at the same time to deduce near the same story, to innovation as the core of the Internet industry, who in the birth of worthless sameness?

This is destined to be a escape game, do not know just, a just start to sprint endurance competition, specifically who can escape the death of Doom, become a lucky remnant, the remainder of the king, or perhaps, the last king, is not yet born.

2. Clone TV

Since when, many Internet practitioners have started to open their mouths to shut up on "New media", and a few years ago they loved to say "the economy". New media, or the economy, "innovation" is the eternal power of the Internet, but for the new where there may not be so many people concerned.

It should be recalled that just five or six years ago, the Internet, which was called the new economic phenomenon, did not have the ability of the media, which is probably why it was not called "new media" at that time. Later, when the portal to do the traditional media porters, newspapers, magazines and other traditional media content, by a group of people called "network editor" moved to the Internet, moved by traditional media and derived from the network media. Today, no longer doubt the viability of the new generation of media, the network media is a little bit of the traditional media to eat up the site, need to worry about the change, when the newspaper will disappear?

Perhaps influenced by the first wave of portals, "New media" people from the beginning to do a full effort in cloning, network video user player is called "Network TV", its content is mainly the content of the television station, netizens through a client, can begin to watch TV content on the Internet live, Whether the network television playback speed or quality can not catch up with the TV, this is the new media?

The first wave of internet success in the eye of the economy, deepened the people of "the Internet is the media" impression, even if the traditional industry called "plagiarism" is also believed.

"Network TV" broadcast in the form of live broadcasting, after a year or two of operation, also presents a number of different laws, far more than the television channel network television channels, to provide a rich user choice, coupled with relatively loose Internet regulation, some not suitable for television transmission of minority programs, foreign programs to spread.

By cloning TV to move to the Internet "network TV", in addition to using computers, the internet instead of television, cable network, and did not break through the traditional mode of transmission of television, from the profit model, in addition to advertising can not think of other content.

On what basis will the TV station transfer the program to the video network company, and then wait for the "new media" that they are caring for to run their own lives? If the new media is "network" television, is the internet company to organize the media team Chine open the TV station easy, or the television station to buy a network of live broadcast system to broadcast the program easy?

3. YouTube Fantasy

For more than a year, video-sharing websites have sprung up in China, the video-on-demand sites, which are thought to have copied YouTube, the largest video-sharing community, have been making a profit, even though some video-sharing sites claim to be investing, but with less investment than overhead, what's the next step, Do not know the number of too many, only at the cost of tens of millions of bandwidth costs, so that entrepreneurs can not stop, although there is the first wave of Internet burn money on the death of the solemn and stirring precedent, but this is not the beginning of the game poured into countless competitors.

The domestic YouTube website still has a problem, is to borrow to share the shell, do the media thing. Live video on the hope that the cloning of television to embark on a new media road, how many traces can be found, and almost live with the video sharing, hard crying to catch a new media shuttle, but some intriguing.

The difference between the media and the sharing is obvious, the former completes the public communication, the latter completes the minority communication. Can you give me an example of what kind of photos will hang on your wall? There are two scenarios, one is a picture of a star, the other is his wedding photo. If you go to your neighbor's house, you will find that the star's picture may still be hanging on the wall, and usually your wedding photo is unlikely to appear on the wall of the neighborhood, which is the difference between the public and the allegiance.

Now, share the site webmaster and CEOs, but the lives of their own wedding to hang to the wall of the neighbor's house. They change the way the video portal links like psoriasis spread to all corners of the Internet, these so-called user-made content (UGC), the actual and users have nothing to do with the user, UGC transformed into a synonym for escaping copyright.

Despite the call for video sharing, as with live video, practitioners are still working on the contents of the early portal site heap. World article a big copy, to say different, I am afraid only the original "copy" video only rely on people, and now, many machine spiders joined the ranks of the "copy". In this way of thinking under the guidance of the site on the content of choice must be more eye-centric, curiosity, funny, exposure and so become a guest, do not know, and users do not have the relevant content ultimately to share to who, can share what?

Sharing as a media to do, can see the result is only a short period of time to gather popularity, so that the site "look" up good.

4. Content production Right

Live or on demand, once slip into the circle of the media, it is difficult to break free from the "content" of the fate.

People always compare the production of the user with the organization, while acknowledging that the organization is more capable than the user, the value of the organization's content is usually much larger than the personal content.

Do the media sharing site, hope that their users can upload high-quality films suitable for the masses, in fact, unless users repeat the organization of business films, the real user's hand to meet the requirements of the video is only rare, even if the potential user base is very large, The user to catch up with producer and director and camera and professional professional institutions professional equipment competition in the road, it still seems very naïve.

User production focuses on personal display and communication, whether it's a short film or a spoof, the fundamental starting point is the expression and exchange of personal emotions, although some personal videos are spread quite widely, but from the beginning of the starting point, they are more to their friends to pass their own happiness, the purpose is more in communication with friends. This is to write a letter to a friend, send a few photos is not the essence of the difference, you can because of the quality of star photos, and choose to use the Star album instead of their own life clips to friends?

User production and organization, often have different purposes, essentially belong to different areas, very individual personal short films, due to the hot won by a wide range of concerns, to create a personal video and the organization content to scramble for users of the illusion. In fact, in the future, only a very small number of personal videos may be killed in the range of commercial films, and a lot of personal video will be made to share your life with friends. This with a handful of star photos can become a commodity let people scramble to buy, and more personal photos only stay in their albums, only to become friends and family gossip is no difference.

Intoxicated by the success of the first wave of internet cloning, enthusiastic about why Sina, Sohu rather than People's daily, CCTV become the largest network media, groups of entrepreneurs, holding a simple tool, hope in the Hugo Video (Hugo, film "Electrodeless" spoof version of the author, once popular Internet) can reproduce in batches, Like the old wait for the story, but this day has not come on schedule, may never come.

5. Portal Video

After the video chaos competition situation, finally peaches who will be? If all the media are to be made, who is the most suitable for the media?

A natural idea is the portal. In fact, Sina, Sohu and other portals have been killed into the video field. Station. Long Station

Before last year, perhaps no one would think so, but since the portal has been involved in blogging, and after a big victory, everything is changing, innovation is no longer the patent of startups, those who "old" in the eyes of entrepreneurs, internet predators, can be killed in the new Internet industry at any time.

Sina last year to kill into the blog field, less than half a year, it laid the position of the boss of the domestic blog, to now, less than two years, the domestic blog, peremptory became a portal a basic function, and mail, Forum No difference, also need to doubt the Portal fight video field of determination?

In fact, the portal to carry out video business, for professional websites, not necessarily bad feeling. Professional website to carry out the video business, because the portal to the popularization of the video and has been developed rapidly.

Now, the neighbors know the blog, next year, they will know the video.

Professional video sites are beginning to sit on the reason is worried that the portal is too large, with the overriding power, which is more psychological role, in the United States, the Giants in the Internet sector, is still the generation of talent out, Google, MySpace debut, the recent hot is YouTube. The real fatal problem is, almost all video sites have to do the media, and in the media in the form of business, will be relative to the portal, in the user group, funds, management, and so the difference in the circumstances, if hard to and the portal for media Limelight, later the basic no chance.

6. New Media Bumpy Road

One year, the network video has experienced four seasons, spring and autumn, swept over, this speed should again refresh the fast pace of the Internet.

Network video, has not seen the clue, hundreds of of colorful video sites springing up in general, an opening to enter the competition white-hot state. Billions the population of China, hundreds of video sites are not too outrageous numbers, the real problem is the same video sites, from the content to the form of highly homogeneous, the army crowded the bridge, people scared.

Domestic existing video sites, whether playing the banner of sharing or live broadcast, eventually embarked on the media road, how to more "widely spread" let the video rookie night sleep, all kinds of tricks make, for Bo an eyeball. The banner of "New Media" is flying high, and sharing or live, in-depth user value and not too many people pay attention to.

In the middle of last year, lavish video web sites, big manufacturing events, "The frequency of Death pleasure" has been presented, although the Internet lose money to make a yell is not unusual, but in any case, the Japanese flower Dou Jin But even the shadow of money is not seen, it is too test the patience of investors, things can not be outrageous.

What if the video site can actually do the video user group? This kind of positioning in the "media" of the new show how can let not old network media reconciled abdication? Has the traditional network resources superiority portal, the community, the search class website, can helplessly watch these eyeball to squeeze into the media the "new media" the player, to divide oneself advertisement a cup of soup?

7. Conclusion

Chengye, Xiao. The high expectations of capital, many of the new Web site different failures behind almost all have a similar reason for quick success. They shrugged off the old Internet company's lack of innovation, one side and anxious, in order to quickly gain popularity, in the business advance not to talk about the method, or even the means, wearing a new business shell do the old business site, only a short-lived vanity, can not avoid the mature business is mature big company control situation.

From the beginning of the blog, the traditional web site no longer slack, video boom, but also the figure of the old site, and the investment determined by the "money" clarity, every moment, the new show are facing extinction, no mode of innovation, video site is destined to be in this is not a long time in the new media game.

If only 1% of the proportion can stick to the end, where are the remaining 99% roads?

The Internet from text to pictures and texts, web sites are endless, although the use of graphics and text of the bearer, but the real impact of the site, generally have their own different and clear positioning, these positioning and the site can be long-term to meet the needs of the user is closely related. Video site is no exception, how to further differentiate positioning, to be different is the basis for further survival.

How to be different, weaving a unique business gene, how to build entry barriers to achieve sustainable growth is a new web site to solve the two basic problems, the former is offensive, is to allow users to accept the fundamental, the latter is defensive, is the guarantee of a foothold.

In an Internet business game that is increasingly determined by capital rather than by entrepreneurs, video site where the way out, it is difficult to determine, the industry suffered Waterloo, is a popular video campaign of the powerful irony, but as the internet in the early part of the century does not mean that the Internet bleak outlook, the Internet long-term "bull" pattern has not changed. (Zebian Admin01)